Ypulse Interview: D.C. Vito, The LAMP

Today’s Ypulse Interview is with D.C. Vito, Executive Director for The LAMP. An organization after our own heart, the LAMP [the Learning About Multimedia Project] is a Brooklyn-based non-profit dedicated to addressing the lack of media literacy in New York city schools and helping educators and parents to better engage in the dialogue around the issue.

This summer, as an extension of that mission, the team launched LAMPcamp, a four day program at a local YMCA designed to help tween campers explore the influence of advertising and the ways gender was represented in media. I spoke with DC to find out more.

Ypulse: How does LAMPcamp fit in to LAMP’s vision of media literacy? What was the inspiration for extending the project into a summer camp?

D.C.: It fits perfectly into our vision of media literacy because we’re tackling several forms of media (video, print, texting, comic books, music videos, documentaries, social networks) and trying to break them apart for our LAMPers. From the very beginning when Katherine and I formed The LAMP, we had always envisioned a summer camp. You can really accomplish a great deal when you have the students entrenched in a concentrated exploration of media literacy. And because we were able to break it into girls- and boys-only sections for some of the lessons, we were really able to expand on issues of gender representation, reinforcement and manipulation in the media - which is one of our major goals.

YP: What was the process for coming up with the curriculum of LAMPcamp? What did you want “LAMPers” to take away from the session?

D.C.: We took existing curricula we’ve used for previous workshops and tailored it for the age group and time we had to work with. Katherine was very intent on making the curricula flexible with both our different media…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies