Ypulse Interview: D.C. Vito, The LAMP

Today’s Ypulse Interview is with D.C. Vito, Executive Director for The LAMP. An organization after our own heart, the LAMP [the Learning About Multimedia Project] is a Brooklyn-based non-profit dedicated to addressing the lack of media literacy in New York city schools and helping educators and parents to better engage in the dialogue around the issue.

This summer, as an extension of that mission, the team launched LAMPcamp, a four day program at a local YMCA designed to help tween campers explore the influence of advertising and the ways gender was represented in media. I spoke with DC to find out more.

Ypulse: How does LAMPcamp fit in to LAMP’s vision of media literacy? What was the inspiration for extending the project into a summer camp?

D.C.: It fits perfectly into our vision of media literacy because we’re tackling several forms of media (video, print, texting, comic books, music videos, documentaries, social networks) and trying to break them apart for our LAMPers. From the very beginning when Katherine and I formed The LAMP, we had always envisioned a summer camp. You can really accomplish a great deal when you have the students entrenched in a concentrated exploration of media literacy. And because we were able to break it into girls- and boys-only sections for some of the lessons, we were really able to expand on issues of gender representation, reinforcement and manipulation in the media - which is one of our major goals.

YP: What was the process for coming up with the curriculum of LAMPcamp? What did you want “LAMPers” to take away from the session?

D.C.: We took existing curricula we’ve used for previous workshops and tailored it for the age group and time we had to work with. Katherine was very intent on making the curricula flexible with both our different media…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “My 2017 resolution is YOLO life...Don't be afraid to take a chance, to fail, and then try again.”—Female, 20, NY

Professional Millennials are turning to apps and loved ones for financial advice—but they still aren’t reaching their goals. A study by finance company SoFi found that 25-34-year-olds are most likely to turn to significant others as a resource for money matters, followed by family, then “nobody,” followed by financial advisors. Almost 40% are using apps and digital tools for personal finance a few times a month or more, but despite their efforts, 38.4% say they were less than successful in accomplishing financial goals last year—indicating that they could use more help. (SoFi

Netflix has turned itself into a must-have for TV viewers. Hub Entertainment Research recently asked U.S. consumers what TV sources they would keep if they could only have three, and found that 36% chose Netflix, followed by ABC at 20%, and then CBS at 18%. For 16-24-year-olds, Netflix is “even more indispensable,” with 56% choosing the streaming service as one of their three—almost three times more than their second choice, ABC at 19%. Our Binge Effect trend found that 64% of 13-33-year-olds are using Netflix the most for binge-watching content.  (Digital TV Europe

University students in the U.K. value good grades more than privacy. A new study from digital learning platform Kortext found that almost half of students agree they would get better grades if their lecturers were able to track their study habits and progress throughout the year, and a whopping nine out of ten would be happy to let their universities use analytics to track their weekly progress to achieve better marks. Growing up in the digital era has made younger consumers more open to sharing information than previous generations—which we covered in our The Privacy Issue trend. (Forbes)

Millennial-owned businesses are feeling really good about 2017. A recent Yelp survey revealed that the majority of businesses had a good 2016, with 68% saying their business performance met or exceeded their expectations. The majority of Millennial business owners felt the 2016 political climate benefit for their businesses, and they were more likely to say it had a positive effect than older respondents. They’re also expecting 69% more revenue growth than their older counterparts for 2017. (Small Business TrendsYelp)

Sesame Street’s Count von Count is a rare find—children are not hearing many foreign accents in their entertainment. An analysis of kids’ TV shows found that out of 282 characters, only 21 were foreign, and “in terms of personality traits, [the] foreign characters were more bad, aggressive and uncultured than non-foreign characters.” According to a Pew report, second generation immigrants make up 11% of the entire U.S. population, and our Diversity Tipping Point trend, revealed that 52% of 13-33-year-olds don’t feel entertainment media does a good job of representing minority groups. (The Guardian

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies