Ypulse Essentials: Youth Brands @ SXSW, Double Dutch, 'The Greatest Generation'

sxsw2009Youth brands are more than background noise at SXSW (sponsors for the indie music festival clamor to get noticed by 12,000 wallet wielding attendees with music showcases and free parties.  Also, AdRants picks up a discussion on marketers misusing social media sparked by a panel held during the interactive portion of the festival) (New York Times, reg. required)

- Spring Break, not broke (Gen Digital compares college students’ plans for this year with 2008, and the results aren’t as dramatic as expected. Plus, studentactivism.net calls out the student drinking study we mentioned in an earlier Essentials—“College Freshmen Study Booze More Than Books”— for sensationalizing their results. Apparently, the company that ran the study offers online alcohol education programs to colleges)

- Hip to be square (the latest Obama Effect? Black teens who aren’t shy about showing off their smarts. Plus, to get more students involved in competitive sports, New York high schools introduce Double Dutch) (Boston Globe) (Salon, day pass required)

- More on the media-induced ‘sexting’ scare (don’t believe the hype or rather keep it in perspective - Anastasia is quoted. Plus, The New York Times examines the bullying ways of secret societies in prep schools) (San Francisco Chronicle)

- Adults infringe on teen jobs (as unemployment continues to climb, older, more appealing candidates vie for traditional teen positions. Plus, Chinese millennials ask similar questions about employment in the face of the economic downturn) (Chicago Tribune) (WSJ)

-Kids Choice’ (corners the award show market for the kiddie crowd, according to the Boston Herald. Assuming they aren’t aging up and watching the MTV offerings?) (Boston Herald)

- Mobile teens in the UK (Alcatel’s Teen Lab takes a look at how mobile usage…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I want to buy a home in the future to be able to own and modify my own space. “ –Female, 32, NE

Apple Music is here, but some say that Millennials won’t pay for it. The new music streaming service launched yesterday, and will cost users $9.99 a month to stream the entire iTunes catalog. However, young consumers are adept at getting their music for free, and the CEO of CMJ predicts “for major music audiences at college level and younger music fans…they will be heavily inclined to stay with and find new ‘free’ services,’” (The Daily Beast)

Salad is so hot right now. Farm-to-table salad chain sweetgreen has raised another $35 million to “satisfy Millennial salad cravings.” The chain will likely continue their expansion, and appealing to younger diners with menu items like “Beets Don’t Kale My Vibe” and branded music festivals. Tech is also a part of their plan: sweetgreen is also developing their ordering app, which already handles 25% of all their transactions. (TechCrunch)

They may have grown up with “Made In China” stamped on the bottom of all their toys, but Millennials may be “the most passionate” about products that are made in America. According to a Ford Motor Company poll, 91% of 16-34-year-olds believe that manufacturers in the U.S. make products that are equal or better quality as foreign competitors, and 74% believe purchasing American-made products is important. (We did tell you they’re patriotic) (Washington Examiner)

Earlier this week we told you about Marriott’s efforts to adjust to young consumers’ traveling preferences, and it looks like rooftop bars are only the beginning. The brand has partnered with Universal Music Group to bring music performances by rising and established artists to hotel lobbies. Jessie J kicked off the venture yesterday in London, and all performances will be free to the hotel guests. (LA Times)

Is the sharing economy hurting Millennials? Some experts are saying that while all this car sharing, home sharing, and rent-everything behavior is well and good in the short term, young consumers “are missing out on recouping the gains from owning appreciating assets.” The idea is that the share economy is delaying Millennials' wealth-accumulation, and contributing to their downward mobility. Ouch. (Time)

Our most recent trend report is now available! The Q2 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes recently fielded data on 13-32-year-olds, Ypulse’s expertise, the most relevant takeaways for brands who want to appeal to Millennials and teens, and tons of other insights. The Q2 2015 report is available to Gold subscribers, and one-off pricing is $1250. (Click here to contact us for information on accessing the report or to learn more about subscribing.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies