Ypulse Essentials: Young Enterpreneurs, F.C.C. Presents 'Generation Mobile', JWOWW Rewrites 'The Rules'

youngentrepreneursCatering to young entrepreneurs (has become quite a cottage industry… for young entrepreneurs. At least that’s what strikes me in the latest update on recent grads starting their own businesses, which includes quotes from past Ypulse Interviewees Intern Queen Lauren Berger and HerCampus.com founder Stephanie Kaplan) (New York Times, reg. required)

- F.C.C. presents ‘Generation Mobile’ (An upcoming forum on teens and technology where experts will “address risks associated with heavy technology use among young people”  focusing on balance and context over regulation. Definitely curious to hear the thinking that comes out of this) (New York Times, reg. required)

- Chatroulette, Justin Bieber and iPad (were the top Google searches of 2010. And in other year-end ranking news, Ke$ha is named Billboard’s top “hot 100” artist and top “new artist” of the year) (Los Angeles Times)

- Obama to sign Child Nutrition Bill (that would expand free school meals for the needy and give government the power to decide what kinds of foods go into vending machines, cafeterias and fundraisers during school hours) (New York Times, reg. required)

- ‘Chronicles Of Narnia’ tops the box office (with $24.5 million in sales its opening weekend. Though, as MTV notes, given the film’s $155 million production budget, the standing is a slightly bittersweet victory. Plus, more on the social media marketing power Disney is putting behind “Tron”) (MTV News) (Social Times)

- Mr Youth launches Youth4Youth (In lieu of holiday gifts this season, the youth marketing agency is asking for donations towards a special fundraising initiative benefiting youth)

- JWOWW rewrites ‘The Rules’ (in an updated version of the advice book for young women due out next February. Also, Scholastic announces plans to relaunch the first five…

 
 

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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