Ypulse Essentials: Young Enterpreneurs, F.C.C. Presents 'Generation Mobile', JWOWW Rewrites 'The Rules'

youngentrepreneursCatering to young entrepreneurs (has become quite a cottage industry… for young entrepreneurs. At least that’s what strikes me in the latest update on recent grads starting their own businesses, which includes quotes from past Ypulse Interviewees Intern Queen Lauren Berger and HerCampus.com founder Stephanie Kaplan) (New York Times, reg. required)

- F.C.C. presents ‘Generation Mobile’ (An upcoming forum on teens and technology where experts will “address risks associated with heavy technology use among young people”  focusing on balance and context over regulation. Definitely curious to hear the thinking that comes out of this) (New York Times, reg. required)

- Chatroulette, Justin Bieber and iPad (were the top Google searches of 2010. And in other year-end ranking news, Ke$ha is named Billboard’s top “hot 100” artist and top “new artist” of the year) (Los Angeles Times)

- Obama to sign Child Nutrition Bill (that would expand free school meals for the needy and give government the power to decide what kinds of foods go into vending machines, cafeterias and fundraisers during school hours) (New York Times, reg. required)

- ‘Chronicles Of Narnia’ tops the box office (with $24.5 million in sales its opening weekend. Though, as MTV notes, given the film’s $155 million production budget, the standing is a slightly bittersweet victory. Plus, more on the social media marketing power Disney is putting behind “Tron”) (MTV News) (Social Times)

- Mr Youth launches Youth4Youth (In lieu of holiday gifts this season, the youth marketing agency is asking for donations towards a special fundraising initiative benefiting youth)

- JWOWW rewrites ‘The Rules’ (in an updated version of the advice book for young women due out next February. Also, Scholastic announces plans to relaunch the first five…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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