Ypulse Essentials: Young Enterpreneurs, F.C.C. Presents 'Generation Mobile', JWOWW Rewrites 'The Rules'

youngentrepreneursCatering to young entrepreneurs (has become quite a cottage industry… for young entrepreneurs. At least that’s what strikes me in the latest update on recent grads starting their own businesses, which includes quotes from past Ypulse Interviewees Intern Queen Lauren Berger and HerCampus.com founder Stephanie Kaplan) (New York Times, reg. required)

- F.C.C. presents ‘Generation Mobile’ (An upcoming forum on teens and technology where experts will “address risks associated with heavy technology use among young people”  focusing on balance and context over regulation. Definitely curious to hear the thinking that comes out of this) (New York Times, reg. required)

- Chatroulette, Justin Bieber and iPad (were the top Google searches of 2010. And in other year-end ranking news, Ke$ha is named Billboard’s top “hot 100” artist and top “new artist” of the year) (Los Angeles Times)

- Obama to sign Child Nutrition Bill (that would expand free school meals for the needy and give government the power to decide what kinds of foods go into vending machines, cafeterias and fundraisers during school hours) (New York Times, reg. required)

- ‘Chronicles Of Narnia’ tops the box office (with $24.5 million in sales its opening weekend. Though, as MTV notes, given the film’s $155 million production budget, the standing is a slightly bittersweet victory. Plus, more on the social media marketing power Disney is putting behind “Tron”) (MTV News) (Social Times)

- Mr Youth launches Youth4Youth (In lieu of holiday gifts this season, the youth marketing agency is asking for donations towards a special fundraising initiative benefiting youth)

- JWOWW rewrites ‘The Rules’ (in an updated version of the advice book for young women due out next February. Also, Scholastic announces plans to relaunch the first five…


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Millennial News Feed

Quote of the Day: “When shopping for a home, my must-have is an in-law suite.”—Male, 23, DE

Even affluent Millennials need financial help from time to time. New data shows 75% of prosperous 21-36-year-olds go to mom and dad for extra cash, and 80% of their Boomer parents say it makes them feel good to help out. Among many things, parents reported providing money for health insurance, home buying and renting, and vacations. They’ve even opened up their homes to assist financially….and because they want their kids back: 63% of Millennials say they have moved back home at some point, with 39% citing saving money as the reason and 22% saying their parents wanted them to. (MediaPost)

The Washington Post has got trending recipe videos down to a science. To coincide with a feature on how formulaic recipe videos on Facebook may be reaching a saturation point, the news platform released their own spin: a recipe video on how to create your own recipe videos. In a clip showing the making of mini cheddar jalapeno croissants, the video “lovingly trolls the trend,” outlining steps like “film from above,” “add 2 disembodied hands,” and “mash one nostalgic food with another.” The “How to make the ultimate Facebook recipe video” clip has earned 300,000 views and 1,800 shares. Overall, food recipe videos have taken off because they are cheap to make, are shareable, and “we love food as entertainment.” (Digiday)  

Millennials are often depicted as college-educated single city dwellers, but the Bureau of Labor Statistics has revealed what the average 29-year-old living in the U.S. is really like. According to their report, the average 29-year-old has only completed some college, and has had two or more jobs between the ages of 25-29-years old. Unattached singles are a minority: more than half are married, 40% live with a full-time partner, and 20% are “cohabitating.” Compared to 15 years ago, home ownership is on the decline with the age group, and lack of urban housing and low incomes has pushed a majority of them outside of city limits. (The Atlantic

Last year, we told you an Instagram account run by 25-year-old Samantha Jayne was going viral for humorously illustrating the daily struggles of post-college life. Now the Millennial artist has landed a book deal for Quarter Life Poetry: Poems for the Young, Broke and Hangry, which Grand Central Publishing is betting 20-somethings or moms with “unwed daughters” will purchase. The “woe-is-us Millennial struggle book” has become a trend in the publishing industry, which finds many of the genre’s young writers through blogs and social media. The books, which read “as if your best friend is talking to you,” can provide advice, but mostly make Millennials feel like they aren’t alone. (Washington Post)  

An app created with the digital generation in mind is possibly leading the way for the future of savings accounts. Digit is a Google-backed chat bot that sneakily helps “people who tend to spend and not save,” by looking into income and spending patterns and automatically moving money into the user’s savings account on a daily basis—only a few dollars at a time so they “hardly notice” the money is missing. It communicates with users through text messages, providing updates and allowing for commands like “save more” and “save less.” The fee-free service was launched in 2014, and has been able to raise $13.8 million from venture capitalists. (Business Insider

Quote of the Day: “Commercials that stick to my memory tell me how they plan to do good in the world.”—Male, 20, MN

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