Ypulse Essentials: Xbox Is The Future Of TV, Google+'s 17%, Sony's Pre-Release Digital Downloads

Xbox Live Microsoft is billing its upgrade of the Xbox Live platform (as the “future of TV.” The new user interface comes with a wealth of content from video partners, including 26 live channels from Verizon Fios, thousands of On Demand options from Comcast, apps for networks like Syfy, an improved Netflix app, and a new YouTube app. Oh, and there’s also cloud storage for a better video experience, as well as to enable users to access their media on any Xbox they sign into. The Xbox is looking less and less like a gaming device, and more like a media server on steroids. The update officially rolls out to users tomorrow. Here’s a walk through showing the interface and improved voice controls. This system is definitely built with Millennials in mind. Of course, Apple is also planning to revolutionize the home screen with iTV. There’s not doubt that Apple wins having iTunes vs. Microsoft’s Zune, but Xbox has an advantage with 56 million Xboxes out there already. Who do you think will win the war?) (VentureBeat) (The Verge) (Advance TV)

- Here’s an infographic about Google+ users (but the most interesting stat by far is that a mere 17% of those with accounts on the site are active users. Time for a new catch phrase: We are the 83%... In other social media news, Facebook has reportedly acquired Gowalla, a social check-in site similar to Foursquare, which means it may have plans to make its Places Deals revolution a reality) (PR Daily) (Telegraph)

- Hailee Steinfeld may not have landed the role of Katniss in ‘Hunger Games’ (but she’s won another coveted role in Hollywood: that of Petra Arkanian in the film adaptation of “Ender’s Game,” the story of future children being groomed to lead Earth’s army in an epic interstellar battle. Elsewhere in movie news, Sony has announced it will be making another…

 
 

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Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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