Ypulse Essentials: Xbox Is The Future Of TV, Google+'s 17%, Sony's Pre-Release Digital Downloads

Xbox Live Microsoft is billing its upgrade of the Xbox Live platform (as the “future of TV.” The new user interface comes with a wealth of content from video partners, including 26 live channels from Verizon Fios, thousands of On Demand options from Comcast, apps for networks like Syfy, an improved Netflix app, and a new YouTube app. Oh, and there’s also cloud storage for a better video experience, as well as to enable users to access their media on any Xbox they sign into. The Xbox is looking less and less like a gaming device, and more like a media server on steroids. The update officially rolls out to users tomorrow. Here’s a walk through showing the interface and improved voice controls. This system is definitely built with Millennials in mind. Of course, Apple is also planning to revolutionize the home screen with iTV. There’s not doubt that Apple wins having iTunes vs. Microsoft’s Zune, but Xbox has an advantage with 56 million Xboxes out there already. Who do you think will win the war?) (VentureBeat) (The Verge) (Advance TV)

- Here’s an infographic about Google+ users (but the most interesting stat by far is that a mere 17% of those with accounts on the site are active users. Time for a new catch phrase: We are the 83%... In other social media news, Facebook has reportedly acquired Gowalla, a social check-in site similar to Foursquare, which means it may have plans to make its Places Deals revolution a reality) (PR Daily) (Telegraph)

- Hailee Steinfeld may not have landed the role of Katniss in ‘Hunger Games’ (but she’s won another coveted role in Hollywood: that of Petra Arkanian in the film adaptation of “Ender’s Game,” the story of future children being groomed to lead Earth’s army in an epic interstellar battle. Elsewhere in movie news, Sony has announced it will be making another…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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