Ypulse Essentials: Xbox Is The Future Of TV, Google+'s 17%, Sony's Pre-Release Digital Downloads

Xbox Live Microsoft is billing its upgrade of the Xbox Live platform (as the “future of TV.” The new user interface comes with a wealth of content from video partners, including 26 live channels from Verizon Fios, thousands of On Demand options from Comcast, apps for networks like Syfy, an improved Netflix app, and a new YouTube app. Oh, and there’s also cloud storage for a better video experience, as well as to enable users to access their media on any Xbox they sign into. The Xbox is looking less and less like a gaming device, and more like a media server on steroids. The update officially rolls out to users tomorrow. Here’s a walk through showing the interface and improved voice controls. This system is definitely built with Millennials in mind. Of course, Apple is also planning to revolutionize the home screen with iTV. There’s not doubt that Apple wins having iTunes vs. Microsoft’s Zune, but Xbox has an advantage with 56 million Xboxes out there already. Who do you think will win the war?) (VentureBeat) (The Verge) (Advance TV)

- Here’s an infographic about Google+ users (but the most interesting stat by far is that a mere 17% of those with accounts on the site are active users. Time for a new catch phrase: We are the 83%... In other social media news, Facebook has reportedly acquired Gowalla, a social check-in site similar to Foursquare, which means it may have plans to make its Places Deals revolution a reality) (PR Daily) (Telegraph)

- Hailee Steinfeld may not have landed the role of Katniss in ‘Hunger Games’ (but she’s won another coveted role in Hollywood: that of Petra Arkanian in the film adaptation of “Ender’s Game,” the story of future children being groomed to lead Earth’s army in an epic interstellar battle. Elsewhere in movie news, Sony has announced it will be making another…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies