Ypulse Essentials: Warren Buffett's Animated Finance Show, Decline In Music Piracy, Coca-Cola 'Moves To The Beat'

What does financial guru Warren Buffet have to do with Millennials? (A lot since he’ll appear on The Hub in a four part TV segment next month called “Secret Millionaire’s Club” where he — in animated form — will give teens financial advice. Even entertainment icon Jay-Z will offer tips about building an empire. Sounds like a smart business move to teach kids about managing money in an approachable way!) (Kidscreen)

- Millennials can’t get enough of music (but they’re not pirating material as much as they did in recent years and instead are listening to or obtaining songs in alternate ways. A recent study in Sweden shows that piracy has dropped by more than 25% and cites that this change in behavior may be attributed to services like Spotify. The New York Times reports that 23-35 year-olds are most willing to pay for media content followed by 18-24-year-olds, but they’re picky when it comes to what they’ll pay for. This echoes our recent Ypulse report where Millennials expressed willingness to pay for music if it’s by an artist they really like or want to support) (Torrent Freak)

- Coca-Cola is bringing the cool factor to the London 2012 Olympics (with a marketing program that brings together music, youth, and sports. Great combo, right? The “Move to the Beat” initiative, led by popular British music producer Mark Ronson, is a multimedia campaign featuring unique sounds and young Olympic athletes as brand ambassadors. We like Coke’s choice for this Olympic campaign way better than their last teen push...ahem Maroon 5. Speaking of smart marketing strategies to attract Millennials, Coke is searching for an amateur dancer to become a star in their Coke Zero campaign and are holding a virtual casting call to find a star) (Ad Age) (MediaPost)

- It’s no secret that bloggers are…

 
 

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Millennial News Feed

Quote of the Day: “Next winter I will be going on a solo backpacking trip through Southeast Asia and India. I plan to visit ashrams in India, go hiking and kayaking through SE Asia, try new cuisines, meet locals, and get off the beaten path.” – Female, 26, CO

Last month, we told you we could be seeing the end of the long-standing “sex sells” standby thanks to the “seen it all” generation. Now more research is backing up the idea that sex doesn’t actually sell. Ad testing firm Ameritest asked consumers about Carl’s Jr.’s latest spot featuring a nearly-naked model and found 32% felt worse about the brand after seeing the ad, compared to 8% who feel the same after watching an average fast food commercial. (DigidayAdAge)

A new wave of live streaming apps have been gaining young consumers’ attention—but how are they stacking up against more established social media platforms? Horizon Media’s infographic looks at the state of apps like Meerkat and Periscope, and finds 18-34-year-olds are more likely than older consumers to use them. But while Millennials are also more likely to have heard of these live streaming apps, awareness is still quite low compared to Snapchat, Instagram, and Vine. (Adweek)

The Good Humor man is getting a makeover to appeal to the next generation of ice cream consumers. The brand says they’re changing their trucks to capture the attention of today’s kids, who may be too distracted by devices to hear them coming down the street. In some areas, drivers are being given a more modern dress code, and the now brightly painted trucks’ jingles are being changed to pop hits from artists like Beyoncé and Taylor Swift. (NYPost)

Millennials want to work in tech—specifically for Google. A new report found that tech brands take up the top three spots in the list of places 18-34-year-olds would want to work, with nearly 20% naming Google as their ideal employer, 13% naming Apple, and 9% naming Facebook. Google’s top ranking is fairly unsurprising considering their consistently high marks in employee perks and benefits. (Business Insider)

Emoji are replacing internet slang, infiltrating fashion, and more brands have been creating emoji-centric marketing campaigns in order to appeal to Millennials and teens. Now nonprofit hotline BRIS has launched Abused Emojis, a new emoji alphabet that includes icons for parent drinking, a child being hurt, thinking about death, and other difficult issues. The intention is for kids to use these symbols “to talk about situations where they felt bad or wrongly treated” without having to verbalize their complex problems. (Fast Company)

We give you a dose of insights on young consumers each day, but every quarter, we zoom our lens out to look at some of the larger trends happening with Millennials and teens—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, which synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" of big shifts and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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