Ypulse Essentials: Warren Buffett's Animated Finance Show, Decline In Music Piracy, Coca-Cola 'Moves To The Beat'

What does financial guru Warren Buffet have to do with Millennials? (A lot since he’ll appear on The Hub in a four part TV segment next month called “Secret Millionaire’s Club” where he — in animated form — will give teens financial advice. Even entertainment icon Jay-Z will offer tips about building an empire. Sounds like a smart business move to teach kids about managing money in an approachable way!) (Kidscreen)

- Millennials can’t get enough of music (but they’re not pirating material as much as they did in recent years and instead are listening to or obtaining songs in alternate ways. A recent study in Sweden shows that piracy has dropped by more than 25% and cites that this change in behavior may be attributed to services like Spotify. The New York Times reports that 23-35 year-olds are most willing to pay for media content followed by 18-24-year-olds, but they’re picky when it comes to what they’ll pay for. This echoes our recent Ypulse report where Millennials expressed willingness to pay for music if it’s by an artist they really like or want to support) (Torrent Freak)

- Coca-Cola is bringing the cool factor to the London 2012 Olympics (with a marketing program that brings together music, youth, and sports. Great combo, right? The “Move to the Beat” initiative, led by popular British music producer Mark Ronson, is a multimedia campaign featuring unique sounds and young Olympic athletes as brand ambassadors. We like Coke’s choice for this Olympic campaign way better than their last teen push...ahem Maroon 5. Speaking of smart marketing strategies to attract Millennials, Coke is searching for an amateur dancer to become a star in their Coke Zero campaign and are holding a virtual casting call to find a star) (Ad Age) (MediaPost)

- It’s no secret that bloggers are…

 
 

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Millennial News Feed

Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”

—Male, 31, NY

Almost 2/3 of Millennials block ads online, according to one report, and MediaPost recently spoke to young media consumers to find out why. One 19-year-old wishes for digital ads “that [are] barely noticeable,” and suggests to marketers to “stop any ads that hinder the speed and ease of your browsing.” Another 25-year-old tries to support web sites whose livelihood depends on ad revenue by being “more cognizant of which sites are showing me ads to be obtrusive versus showing me ads to support a valuable, but free, service.” (MediaPost)

2016 started strong for Millennials. The Bureau of Labor Statistics reports that in January, the unemployment rate fell to an eight-year low (4.9%), and it was the second best job growth month ever for 25-34-year-olds, with 429,000 jobs added for this group between December 2015 and January 2016. That’s the highest employment growth since January 2000, when the tech bubble was at its peak and 1.166 million jobs were added. This is a positive sign for the generation, who has been severely impacted by the financial crisis.
(Business Insider

Love is in the air and Millennials are pulling out their wallets. A recent study on finance and relationships revealed that 18-34-year-olds are planning to spend an average $290 on Valentine’s Day activities—almost $100 more than older respondents. Millennial men are planning to spend the most, an average of $371. Ypulse’s Valentine’s Day survey found that the 71% of males 13-33-years-old are buying gifts for significant others/spouses, and mom is second on their list. (NerdWallet

Playboy has put some clothes on to attract Millennials. The brand’s makeover includes more tasteful photos and short-form articles, changes meant to improve sales after years of losing “cultural cachet.” Though the internet, and the wide availability of nudity it offers, certainly hurt Playboy’s bottom line, it also may have inspired their demure new approach. A 2014 redesign to make their website “more PG-13” led to a 258% increase in traffic, and lowered readers’ average age from 47 to 30. With most web traffic stemming from Facebook, Twitter, and Instagram, it also makes sense to “play by those networks’ rules”—which means no nudity allowed. (New York Post

Taco Bell’s $5 million secret is out after their big reveal duringthis Sunday’s Super Bowl introduced the world to the quesalupa, “a crunchy quesadilla folded and filled with taco ingredients.” Sound like something you’d want to order? If the answer’s no, it might be because they didn’t make it for you—they’re targeting the next generation. According to the head of the brand’s Insights Lab: “We study gen Z not just because we want to target them, but because we want to get ahead in culture and we want to predict what's going to happen. And also because youth is what our brand DNA is about." (Eater

Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY

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