Ypulse Essentials: Warren Buffett's Animated Finance Show, Decline In Music Piracy, Coca-Cola 'Moves To The Beat'

What does financial guru Warren Buffet have to do with Millennials? (A lot since he’ll appear on The Hub in a four part TV segment next month called “Secret Millionaire’s Club” where he — in animated form — will give teens financial advice. Even entertainment icon Jay-Z will offer tips about building an empire. Sounds like a smart business move to teach kids about managing money in an approachable way!) (Kidscreen)

- Millennials can’t get enough of music (but they’re not pirating material as much as they did in recent years and instead are listening to or obtaining songs in alternate ways. A recent study in Sweden shows that piracy has dropped by more than 25% and cites that this change in behavior may be attributed to services like Spotify. The New York Times reports that 23-35 year-olds are most willing to pay for media content followed by 18-24-year-olds, but they’re picky when it comes to what they’ll pay for. This echoes our recent Ypulse report where Millennials expressed willingness to pay for music if it’s by an artist they really like or want to support) (Torrent Freak)

- Coca-Cola is bringing the cool factor to the London 2012 Olympics (with a marketing program that brings together music, youth, and sports. Great combo, right? The “Move to the Beat” initiative, led by popular British music producer Mark Ronson, is a multimedia campaign featuring unique sounds and young Olympic athletes as brand ambassadors. We like Coke’s choice for this Olympic campaign way better than their last teen push...ahem Maroon 5. Speaking of smart marketing strategies to attract Millennials, Coke is searching for an amateur dancer to become a star in their Coke Zero campaign and are holding a virtual casting call to find a star) (Ad Age) (MediaPost)

- It’s no secret that bloggers are…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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