Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?

Check out the rest of today's essentials on one teen's crusade against airbrushed fashion magazines, Pepsi's live-streamed Twitter concerts, JCPenney's Cosmo collab, and more

A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science, technology, math, and engineering, prepping them for career tracks that are in high demand. That’s one way to Millennialize education! In other gaming news, tween girls are gamers too, according to a new study. Girls’ video game interests differ from boys’ in that they’re more into creating avatars and take advantage of social gaming experiences. Millennial teens have never lived without technology, making them true “digital natives.” 

The MTV Movie Award nominees list is out (and looking at it you might think only three films were made in the past year. “Hunger Games,” “Bridesmaids,” and “Harry Potter & The Deathly Hallows: Part Two” are nominated in nearly every category. Speaking of movies, the young sci-fi fans in our office can’t stop talking about the trailer for “Prometheus,” which some critics are already suggesting may be the best of director Ridley Scott’s career) (MTV) (Hypebeast)

We have to admit the concept of “hipster racism” (made us think, even if it sounds a bit ridiculous. The idea refers to hipsters adopting and adapting other cultures — think Navajo prints and trucker hats — and reminded us that Millennials are the most multicultural generation in history. They don’t feel the need to categorize everything like older generations. They just know what they like when they see it) (Chicago Tribune) (MTV via @MTVInsights)

We’re super impressed with 14 year old Julia Bluhm, who is tired of seeing airbrushed teen magazines (so she’s started an online petition to get Seventeen magazine to publish at least one fashion spread a month with…

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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