Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?
May 1st, 2012
Check out the rest of today's essentials on one teen's crusade against airbrushed fashion magazines, Pepsi's live-streamed Twitter concerts, JCPenney's Cosmo collab, and more
A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science, technology, math, and engineering, prepping them for career tracks that are in high demand. That’s one way to Millennialize education! In other gaming news, tween girls are gamers too, according to a new study. Girls’ video game interests differ from boys’ in that they’re more into creating avatars and take advantage of social gaming experiences. Millennial teens have never lived without technology, making them true “digital natives.”
Want to talk to us about the article or dive into a custom study?
Millennial News Feed
Quote of the Day: “My financial priority is getting a job and getting out of my parents’ house.” –Male, 20, WA
Virtual reality is poised to become an entertainment game-changer—could it revolutionize education as well? Google is pioneering Expeditions, a new “virtual field trip” program that reaches out to schools with lessons that integrate virtual reality viewers. Expensive VR headsets are not necessary since Google Cardboard is used, allowing a very new technology to be brought into classrooms at an early stage. (NYTimes)
Millennials are bringing their financial preferences to wedding planning. A survey from The Knot and PayPal found that 44% of couples wish they could make all their vendor payments via smartphone, and 42% were surprised their vendors did not accept electronic payments. They also want the “I do” day to be money-hassle-free: 70% think automated payments for remaining balances on the wedding day would be helpful. (MarketWatch)
Smartphones present a whole new set of social problems for Millennials—especially when they’re using them while drinking. New app Drunk Mode, targeting college kids, is designed to make phones safe to use while under the influence: select contacts are hidden for 12 hours to prevent dangerous drunk dialing, the “Find My Drunk” feature uses GPS to help users find drunk friends, and there are also tools for hailing safe rides and retracing intoxicated footsteps. (Springwise)
After years of magical, mystical creatures and dystopian horror stories ruling YA shelves, a new wave of novels are making more relatable narratives popular again. According to Scholastic, “realism is on the rise,” and books that feature the problems of real-world teens are the next big thing. Recent examples include 21 Proms, Homeroom Diaries, and Me and Earl and the Dying Girl, which was also turned into a feature film. (Scholastic)
In 2014, designer Rebecca Minkoff opened her stores of the future, featuring digital fitting rooms with large, mirrored touch screen walls that allow visitors to browse the latest collections, runway shows, photos, and other brand content . Almost a year later, those tech dressing rooms are being credited with tripling expected clothing sales. Minkoff says, “Trying something on signifies intent, and the customer may not have been thinking about buying a dress, but they see it suggested on the screen and know to ask for it.” (Digiday)
Quote of the Day: “My biggest financial goal is Financial independence from my parents.” –Female, 22, MA
Sign Up Now
Subscribe for premium access to our content, data, and tools.
We would love to hear what you think of the new Ypulse.com! If you have a moment, please take our very short survey. Your feedback will help us provide you an even better experience and even better tools to learn about young consumers. Thank you!
View our Client Case Studies
143 West 29th, 7th Floor
New York, NY 10001