Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?

Check out the rest of today's essentials on one teen's crusade against airbrushed fashion magazines, Pepsi's live-streamed Twitter concerts, JCPenney's Cosmo collab, and more

A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science, technology, math, and engineering, prepping them for career tracks that are in high demand. That’s one way to Millennialize education! In other gaming news, tween girls are gamers too, according to a new study. Girls’ video game interests differ from boys’ in that they’re more into creating avatars and take advantage of social gaming experiences. Millennial teens have never lived without technology, making them true “digital natives.” 

The MTV Movie Award nominees list is out (and looking at it you might think only three films were made in the past year. “Hunger Games,” “Bridesmaids,” and “Harry Potter & The Deathly Hallows: Part Two” are nominated in nearly every category. Speaking of movies, the young sci-fi fans in our office can’t stop talking about the trailer for “Prometheus,” which some critics are already suggesting may be the best of director Ridley Scott’s career) (MTV) (Hypebeast)

We have to admit the concept of “hipster racism” (made us think, even if it sounds a bit ridiculous. The idea refers to hipsters adopting and adapting other cultures — think Navajo prints and trucker hats — and reminded us that Millennials are the most multicultural generation in history. They don’t feel the need to categorize everything like older generations. They just know what they like when they see it) (Chicago Tribune) (MTV via @MTVInsights)

We’re super impressed with 14 year old Julia Bluhm, who is tired of seeing airbrushed teen magazines (so she’s started an online petition to get Seventeen magazine to publish at least one fashion spread a month with…

 
 

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Millennial News Feed

Quote of the Day: “The type of commercials that stick in my memory are the ones that make me evaluate my life.”—Female, 28, SD

To Millennials, being a geek is a good thing. Imgur’s research (conducted by Ypulse) reveals that 60% of Millennials consider themselves geeks or are into geeky things, compared to just 38% of Xers and Boomers, and the majority don’t believe the geek label is a bad thing. These Millennial geeks are trendsetters, politically and culturally engaged, and highly influential: 84% say people look to them for advice on a topic, compared to 60% of non-geeks, and 67% say they know about things before they go viral, compared to 48% of non-geeks. However, Millennial geek influencers are not easy to reach, with 76% using adblockers and 32% feeling like brands can’t relate to them. (AdweekMediaPost

Half of 12-18-year-olds feel they are addicted to their phones, according to Common Sense Media’s new poll. Although not enough research exists to define digital addiction currently, teens are clearly dependent on their devices: 80% say they check their phones hourly, and 72% said they feel a need to respond to text and social media messages immediately. Parents are in agreement, with 59% saying their children are addicted, and 36% saying they argue daily with their children over mobile use. The bright side is there are signs they are aware too much time on devices might be bad: 37% say they are very often or occasionally trying to cut down. (CNN)

BuzzFeed, which is producing 600 pieces of content daily, has grown their audience views from 2.8 billion monthly to 7 billion in the past year. They attribute their success to “truly understand[ing] what today's audiences want,” and being able to monitor reactions to content. They report that three quarters of their content is consumed outside of their actual site. Facebook is where they thrive: the social network contributes 33% of their views, more than their own platforms at 23%. Tasty, their food entertainment division, has become "its own BuzzFeed," averaging 360 million users monthly. (Adweek

Going viral is not always a good thing. Down to Lunch is a simple meet-up app inspired by “the experience of living in their freshman-year dorms,” connecting users with their contacts to facilitate lunch, “chill,” or “blaze” meet-ups. But as it began to gain traction, becoming “wildly popular college campuses,” fake reviews claiming the app was used for human trafficking also began to go viral—decreasing user growth by 90% over two days. The founders were able to fight the accusations, and the popular app peaked at  No.2 on iPhone download charts in April. (Business Insider)

According to The New York Times the future of journalism is virtual reality. At the NewFronts this week, the Times outlined their new digital strategy, concentrated on an R&D lab where journalists, technologists, and brands will create video series and 360-degree videos. Last year the publication delivered a million Google Cardboard virtual reality headsets to subscribers, leading to 600,000 downloads of their VR app, which they call “the leading mobile app for high quality VR content.” The company plans to cover the Olympic games in Rio, space exploration, and more in VR this year. (Fortune

Quote of the Day: “A wedding trend I have noticed is not having a photographer, and just having friends take all the pictures.”—Female, 18, CO

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