Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?
May 1st, 2012
Check out the rest of today's essentials on one teen's crusade against airbrushed fashion magazines, Pepsi's live-streamed Twitter concerts, JCPenney's Cosmo collab, and more
A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science, technology, math, and engineering, prepping them for career tracks that are in high demand. That’s one way to Millennialize education! In other gaming news, tween girls are gamers too, according to a new study. Girls’ video game interests differ from boys’ in that they’re more into creating avatars and take advantage of social gaming experiences. Millennial teens have never lived without technology, making them true “digital natives.”
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Millennial News Feed
Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN
Selfies might be the next innovation in online security. MasterCard is experimenting with facial recognition scans that would ask users to simply look into their phones and blink to approve a purchase. Biometric security like face scans and fingerprints are easier than remembering a password, and the brand believes that “the new generation, which is into selfies…they'll find it cool. They'll embrace it." (CNN Money)
Millennials’ history of disrupting industries has many long-standing brands making big changes to appeal to young consumers—who are aging into their years of spending power dominance. Time’s list of “old person” brands getting a Millennial makeover include Maxwell House, Residence Inn, NASCAR, Good Humor, and KFC—all launching rebrands and “tweaking old products…with varying degrees of success—and awkwardness.” NASCAR’s efforts include a racing festival that includes DJs and foam parties. (Time)
We included golf on our list of things Millennials are being accused of killing, and now golf clubs breaking some sport taboos to try to attract young players. Footgolf, a hybrid soccer/golf game attracting twenty-somethings, is being offered by some. Speedier games, speakers on carts, prizes for Instagram golf pics, and beer tastings are other tactics being employed—and upsetting traditional golfers. (Chicago Business)
Put on your top hat and bow tie, the “Monopoly movie has passed go.” Lionsgate and Hasbro have greenlit a film based on everyone’s favorite property trading game, and starter of family fights. The 80-year-old board game is the latest classic toy box item to be given time on the big screen, and the film will reportedly be an action/adventure following a boy from Baltic Avenue building his fortune, and of course avoiding bankruptcy and jail. (Kidscreen)
Unplugging is not just a trend with young consumers here in the U.S. A survey of 16-24-year-olds in the U.K. found that only half watch live TV, preferring online streaming for the rest of their media consumption. Online viewing has “disproportionately affected” news shows, and TV news viewing among the age group has dropped 29% between 2008 and 2014. In our most recent media viewing tracker, we found that 29% of 13-32-year-olds watch live cable five or more days per week, while 35% watch Netflix and 10% watch Hulu Plus five or more days per week. (The Guardian)
The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So what does celebrity look like now? Fame has been redefined by the next generation of viewers, and we’re officially in a new era of celebrity influencers. We cover this trend in-depth our Q2 2015 Ypulse Quarterly report, available to Gold subscribers. (One-off pricing for the report is $1250.) (Ypulse)
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