Ypulse Essentials: Twilight Prom Dresses, Teens' Internet Activity, Walmart Wants Cord Cutters

Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going away anytime soon. Need proof? Just take a look at the line of prom dresses created by Alfred Angelo, the designer of Bella’s wedding dress in “Breaking Dawn: Part 1.” Now teens can have a night as magical as Bella’s prom by wearing dark, romantic, and glamorous gowns. We guess it’s better than Twilight fans faking engagements to try on Bella’s wedding dress. At least they can have outfits that are a little more age-appropriate. In other fashion news, Jessica Simpson and her sister Ashlee have officially launched their tween collection aptly called Jessica Simpson Girls featuring edgy and playful clothes, and it’s in stores just in time for the holidays!) (Seventeen) (TMZ) (MTV)

- Almost all teens are active on the Internet (but recent Pew Research reveals that older teens are much more attached to the Web than younger ones. Fully 53% of 14-17 year olds go online several times a day, while 30% of 12-13 year olds only go online once a day. But a surprising 24% of teens only go online weekly. We were also shocked to learn that only 5% of Americans use location-based apps like Foursquare. Checking in isn’t as popular as it has been despite the opportunity it provides to receive deals or show off your status to your friends. But even though such services aren’t very popular, Google+ is launching a check-in service and we doubt this will make the social network more appealing) (AdAge) (TechCrunch)

- As Millennials continue to cut the cord on cable or at least reduce their TV bill (Walmart strives to attract this market with its Vudu service. The discount empire is encouraging the creators of the video-streaming devices it sells to include Vudu’s service, and it’s…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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