Ypulse Essentials: Twilight Prom Dresses, Teens' Internet Activity, Walmart Wants Cord Cutters

Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going away anytime soon. Need proof? Just take a look at the line of prom dresses created by Alfred Angelo, the designer of Bella’s wedding dress in “Breaking Dawn: Part 1.” Now teens can have a night as magical as Bella’s prom by wearing dark, romantic, and glamorous gowns. We guess it’s better than Twilight fans faking engagements to try on Bella’s wedding dress. At least they can have outfits that are a little more age-appropriate. In other fashion news, Jessica Simpson and her sister Ashlee have officially launched their tween collection aptly called Jessica Simpson Girls featuring edgy and playful clothes, and it’s in stores just in time for the holidays!) (Seventeen) (TMZ) (MTV)

- Almost all teens are active on the Internet (but recent Pew Research reveals that older teens are much more attached to the Web than younger ones. Fully 53% of 14-17 year olds go online several times a day, while 30% of 12-13 year olds only go online once a day. But a surprising 24% of teens only go online weekly. We were also shocked to learn that only 5% of Americans use location-based apps like Foursquare. Checking in isn’t as popular as it has been despite the opportunity it provides to receive deals or show off your status to your friends. But even though such services aren’t very popular, Google+ is launching a check-in service and we doubt this will make the social network more appealing) (AdAge) (TechCrunch)

- As Millennials continue to cut the cord on cable or at least reduce their TV bill (Walmart strives to attract this market with its Vudu service. The discount empire is encouraging the creators of the video-streaming devices it sells to include Vudu’s service, and it’s…


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Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

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