Ypulse Essentials: Twilight Prom Dresses, Teens' Internet Activity, Walmart Wants Cord Cutters

Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going away anytime soon. Need proof? Just take a look at the line of prom dresses created by Alfred Angelo, the designer of Bella’s wedding dress in “Breaking Dawn: Part 1.” Now teens can have a night as magical as Bella’s prom by wearing dark, romantic, and glamorous gowns. We guess it’s better than Twilight fans faking engagements to try on Bella’s wedding dress. At least they can have outfits that are a little more age-appropriate. In other fashion news, Jessica Simpson and her sister Ashlee have officially launched their tween collection aptly called Jessica Simpson Girls featuring edgy and playful clothes, and it’s in stores just in time for the holidays!) (Seventeen) (TMZ) (MTV)

- Almost all teens are active on the Internet (but recent Pew Research reveals that older teens are much more attached to the Web than younger ones. Fully 53% of 14-17 year olds go online several times a day, while 30% of 12-13 year olds only go online once a day. But a surprising 24% of teens only go online weekly. We were also shocked to learn that only 5% of Americans use location-based apps like Foursquare. Checking in isn’t as popular as it has been despite the opportunity it provides to receive deals or show off your status to your friends. But even though such services aren’t very popular, Google+ is launching a check-in service and we doubt this will make the social network more appealing) (AdAge) (TechCrunch)

- As Millennials continue to cut the cord on cable or at least reduce their TV bill (Walmart strives to attract this market with its Vudu service. The discount empire is encouraging the creators of the video-streaming devices it sells to include Vudu’s service, and it’s…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies