Ypulse Essentials: 'Twilight' Dolls, Potter Fever, Elle Magazine On Stardoll

twilightdolls Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won’t be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke’s shoes for the sequel?) (Trendhunter)

- Britney’s comeback is official (with her fifth album “Circus” debuting at #1 on the charts and selling more than 500,000 copies. Plus Tokio Hotel accused of pulling an Ashlee Simpson) (MTV News) (Idolator)

- Global youth marketing and coffee (an interesting discussion from MobileYouth’s Graham Brown)

- Grey’s Parody (on WB.com. A pretty funny send up of the primetime soap, even if you’re unfamiliar with the series) (ReelPop)

- No cure for Potter fever (a decade later and the boy wizard still has that special something. Also from the other end of the spectrum musings on why boys don’t read) (SignOnSanDiego.com)  (SLJ)

- Flirting with phones (further discussion on how teens use mobile technology to explore their sexuality) (USA Today)

- Shaming kids into healthy habits? (an ad campaign against obesity in Switzerland that just makes you want to shake your head. Meanwhile Axe helps college kids get home for the holidays on the East Coast. Also a site that gathers useful info for marketers on student discounts) (Gawker) (MediaPost, reg. required)

- More on cyberbullying (a high school student sues after she’s penalized for creating a derisive Facebook group targeting a teacher) (Wired)

- Stardoll and Elle team up (the fashion mag gets into the paper doll avatar game. Plus Habbo announces a dual economy in its virtual world for teens) (WSJ)

- Gen Y’s growing anxiety (about the job market today. Plus a Y-er speaks out about her trouble breaking into the tech industry after college) (Zandland Blog) (Silicon Alley Insider)

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Millennial News Feed

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

Millennials would rather lose their ability to make phone calls than delete their Snapchat—according to a new study from live chat provider LivePerson. When asked about the one app they would not want to lose on their phones, 35% of 18-24-year-olds chose text, 17% chose Snapchat, and 14% chose phone. According to a 2013 Wall Street Journal article, picking up the phone is seen more as “an interruption” by the generation, and our Talk the Talk trend revealed that 38% of 13-33-year-olds prefer to communicate with friends and family with text messages and chat apps. (Business Insider)  

Today’s young females are facing the same obstacles at work their mothers did. A McKinsey & Co. and LeanIn.Org study found that 23% of employed Millennial women believe “their gender has prevented them from getting ahead at work”—only 3% less than older females. And while younger female workers are more ambitious than older women, “the difference between the share of men and women saying they want to be a top executive” is almost the same among Millennials and older employees. Many Millennial females are taking non-traditional employment paths like to take control of their career paths and advance quicker. (The Wall Street Journal

What are Millennials spending their money on? Coffee, kale, fantasy football, and strippers. An analysis of mobile payments made on Venmo found the top spending categories among users—many 18-34-years-old—are food, rent, alcohol, “fun,” and coffee. Pizza was the most-used emoji and food was the most-used term, followed by Uber, rent, "fantasy" and bills. Kale ranked at 21 on the top 100 list, and strippers were number 91. Venmo processed around $4 billion in peer-to-peer payments in the second quarter of this year, up 141% from 2015. (CNBC

Samsung is the most respected brand among Millennials in the U.S., and they’re aiming to continually “[raise] the bar for technology innovation.” Focused on creating an experience, the brand is leading the way in virtual reality technology, with plans to “to incorporate gesture and motion tracking enabling users to interact in virtual environments without having to use a controller.” They’ve worked on VR projects with VICE, and recently staged an interactive VR experience at Lollapolooza, which allowed festival attendees to livestream performances and try out 4D surfing, skateboarding, hot air ballooning, and riding a roller coaster. (brandchannel

Immensely popular collectibles Shopkins toys will soon be on the small screen with their first ever movie. Moose Toys has teamed up with Universal Pictures for Shopkins: Chef Club, a direct-to-video movie that will be out next month. The story will feature fan-favorite characters, as well as new ones that will be added to the Shoppies Dolls collection to coincide with the movie’s release. Shopkins currently has 140 different collectable toy characters and an animated webisode series that has generated almost 100 million views on YouTube. (Kidscreen

Quote of the Day: “Master of None represents my generation because it takes the little things (going to a taco place) and expands on how the choices are debilitating.”—Female, 33, MN

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