Ypulse Essentials: 'Twilight' Dolls, Potter Fever, Elle Magazine On Stardoll

twilightdolls Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won’t be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke’s shoes for the sequel?) (Trendhunter)

- Britney’s comeback is official (with her fifth album “Circus” debuting at #1 on the charts and selling more than 500,000 copies. Plus Tokio Hotel accused of pulling an Ashlee Simpson) (MTV News) (Idolator)

- Global youth marketing and coffee (an interesting discussion from MobileYouth’s Graham Brown)

- Grey’s Parody (on WB.com. A pretty funny send up of the primetime soap, even if you’re unfamiliar with the series) (ReelPop)

- No cure for Potter fever (a decade later and the boy wizard still has that special something. Also from the other end of the spectrum musings on why boys don’t read) (SignOnSanDiego.com)  (SLJ)

- Flirting with phones (further discussion on how teens use mobile technology to explore their sexuality) (USA Today)

- Shaming kids into healthy habits? (an ad campaign against obesity in Switzerland that just makes you want to shake your head. Meanwhile Axe helps college kids get home for the holidays on the East Coast. Also a site that gathers useful info for marketers on student discounts) (Gawker) (MediaPost, reg. required)

- More on cyberbullying (a high school student sues after she’s penalized for creating a derisive Facebook group targeting a teacher) (Wired)

- Stardoll and Elle team up (the fashion mag gets into the paper doll avatar game. Plus Habbo announces a dual economy in its virtual world for teens) (WSJ)

- Gen Y’s growing anxiety (about the job market today. Plus a Y-er speaks out about her trouble breaking into the tech industry after college) (Zandland Blog) (Silicon Alley Insider)

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Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

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