Ypulse Essentials: 'Twilight' Dolls, Potter Fever, Elle Magazine On Stardoll

twilightdolls Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won’t be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke’s shoes for the sequel?) (Trendhunter)

- Britney’s comeback is official (with her fifth album “Circus” debuting at #1 on the charts and selling more than 500,000 copies. Plus Tokio Hotel accused of pulling an Ashlee Simpson) (MTV News) (Idolator)

- Global youth marketing and coffee (an interesting discussion from MobileYouth’s Graham Brown)

- Grey’s Parody (on WB.com. A pretty funny send up of the primetime soap, even if you’re unfamiliar with the series) (ReelPop)

- No cure for Potter fever (a decade later and the boy wizard still has that special something. Also from the other end of the spectrum musings on why boys don’t read) (SignOnSanDiego.com)  (SLJ)

- Flirting with phones (further discussion on how teens use mobile technology to explore their sexuality) (USA Today)

- Shaming kids into healthy habits? (an ad campaign against obesity in Switzerland that just makes you want to shake your head. Meanwhile Axe helps college kids get home for the holidays on the East Coast. Also a site that gathers useful info for marketers on student discounts) (Gawker) (MediaPost, reg. required)

- More on cyberbullying (a high school student sues after she’s penalized for creating a derisive Facebook group targeting a teacher) (Wired)

- Stardoll and Elle team up (the fashion mag gets into the paper doll avatar game. Plus Habbo announces a dual economy in its virtual world for teens) (WSJ)

- Gen Y’s growing anxiety (about the job market today. Plus a Y-er speaks out about her trouble breaking into the tech industry after college) (Zandland Blog) (Silicon Alley Insider)

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Millennial News Feed

Quote of the Day: “The type of commercials that stick in my memory are the ones that make me evaluate my life.”—Female, 28, SD

To Millennials, being a geek is a good thing. Imgur’s research (conducted by Ypulse) reveals that 60% of Millennials consider themselves geeks or are into geeky things, compared to just 38% of Xers and Boomers, and the majority don’t believe the geek label is a bad thing. These Millennial geeks are trendsetters, politically and culturally engaged, and highly influential: 84% say people look to them for advice on a topic, compared to 60% of non-geeks, and 67% say they know about things before they go viral, compared to 48% of non-geeks. However, Millennial geek influencers are not easy to reach, with 76% using adblockers and 32% feeling like brands can’t relate to them. (AdweekMediaPost

Half of 12-18-year-olds feel they are addicted to their phones, according to Common Sense Media’s new poll. Although not enough research exists to define digital addiction currently, teens are clearly dependent on their devices: 80% say they check their phones hourly, and 72% said they feel a need to respond to text and social media messages immediately. Parents are in agreement, with 59% saying their children are addicted, and 36% saying they argue daily with their children over mobile use. The bright side is there are signs they are aware too much time on devices might be bad: 37% say they are very often or occasionally trying to cut down. (CNN)

BuzzFeed, which is producing 600 pieces of content daily, has grown their audience views from 2.8 billion monthly to 7 billion in the past year. They attribute their success to “truly understand[ing] what today's audiences want,” and being able to monitor reactions to content. They report that three quarters of their content is consumed outside of their actual site. Facebook is where they thrive: the social network contributes 33% of their views, more than their own platforms at 23%. Tasty, their food entertainment division, has become "its own BuzzFeed," averaging 360 million users monthly. (Adweek

Going viral is not always a good thing. Down to Lunch is a simple meet-up app inspired by “the experience of living in their freshman-year dorms,” connecting users with their contacts to facilitate lunch, “chill,” or “blaze” meet-ups. But as it began to gain traction, becoming “wildly popular college campuses,” fake reviews claiming the app was used for human trafficking also began to go viral—decreasing user growth by 90% over two days. The founders were able to fight the accusations, and the popular app peaked at  No.2 on iPhone download charts in April. (Business Insider)

According to The New York Times the future of journalism is virtual reality. At the NewFronts this week, the Times outlined their new digital strategy, concentrated on an R&D lab where journalists, technologists, and brands will create video series and 360-degree videos. Last year the publication delivered a million Google Cardboard virtual reality headsets to subscribers, leading to 600,000 downloads of their VR app, which they call “the leading mobile app for high quality VR content.” The company plans to cover the Olympic games in Rio, space exploration, and more in VR this year. (Fortune

Quote of the Day: “A wedding trend I have noticed is not having a photographer, and just having friends take all the pictures.”—Female, 18, CO

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