Ypulse Essentials: 'Twilight' Dolls, Potter Fever, Elle Magazine On Stardoll

twilightdolls Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won’t be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke’s shoes for the sequel?) (Trendhunter)

- Britney’s comeback is official (with her fifth album “Circus” debuting at #1 on the charts and selling more than 500,000 copies. Plus Tokio Hotel accused of pulling an Ashlee Simpson) (MTV News) (Idolator)

- Global youth marketing and coffee (an interesting discussion from MobileYouth’s Graham Brown)

- Grey’s Parody (on WB.com. A pretty funny send up of the primetime soap, even if you’re unfamiliar with the series) (ReelPop)

- No cure for Potter fever (a decade later and the boy wizard still has that special something. Also from the other end of the spectrum musings on why boys don’t read) (SignOnSanDiego.com)  (SLJ)

- Flirting with phones (further discussion on how teens use mobile technology to explore their sexuality) (USA Today)

- Shaming kids into healthy habits? (an ad campaign against obesity in Switzerland that just makes you want to shake your head. Meanwhile Axe helps college kids get home for the holidays on the East Coast. Also a site that gathers useful info for marketers on student discounts) (Gawker) (MediaPost, reg. required)

- More on cyberbullying (a high school student sues after she’s penalized for creating a derisive Facebook group targeting a teacher) (Wired)

- Stardoll and Elle team up (the fashion mag gets into the paper doll avatar game. Plus Habbo announces a dual economy in its virtual world for teens) (WSJ)

- Gen Y’s growing anxiety (about the job market today. Plus a Y-er speaks out about her trouble breaking into the tech industry after college) (Zandland Blog) (Silicon Alley Insider)

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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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