Ypulse Essentials: 'The Simpsons' Gets Renewed, Qwikster Calls It Quitster, VH1 Revamped

The fight between ‘The Simpsons’ cast and Fox is finally over (after a long pay dispute that threatened to cancel the show. Viewers will enjoy two more seasons of the longest-running TV sitcom! Millennials are grateful for this decision — Ypulse research found that 43% of students were sad about the possibility that the show would end after 23 seasons, including 52% of guys) (NY Mag)

- Netflix has reversed its decision (to split its services into two separate companies — one for streaming under its original name and a DVD-by-mail service called Qwikster. However, Netflix has abandoned Qwikster before it even started since it realizes this would make things “more difficult” for users. Clearly the company listened to customers’ numerous complaints! Yet we wonder what Millennials will think of Netflix after it caused so much confusion) (Mashable)

- VH1 is growing up and reshaping itself (as a network for 25-34 year olds, which it refers to as “adultsters.” Hmmm, they might want to rethink that name… To grab this audience, VH1 is unveiling new programming next year such as “Aptitude Test,” which determines what jobs celebrities would have if they weren’t famous, and a reality show about rapper T.I. There’s also “House of Consignment” about selling designer duds on eBay, which is of course relevant in today’s digital-savvy society. But like many networks, VH1 is also using 90s nostalgia to hook its audience, with revamps of “Pop Up Video” and “Behind The Music”) (Adweek) (Marketwatch)

- Millennials always want to have the latest gadgets (so we’re not surprised that over 1 million people pre-ordered the iPhone 4S in 24 hours. It may only be a refresh of the phone, not a complete new one as many hoped for, but clearly nothing can keep customers away from Apple devices. Speaking of…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I accept friend requests on social media from people I don’t know or have mutual friends with to broaden my horizons; meet people I otherwise wouldn't in day-to-day life.”—Male, 23, MN

Vice’s fastest growing division is news, and the media brand has struck gold with younger audiences by filling the “big white space” co-founder Shane Smith says was created by “perception that Gen Y didn’t really care about news which is obviously not true.” Their unconventional approach to news has been incredibly successful with the generation, and their new channel Viceland will continue to cover the stories that young viewers are passionate about. Prioritizing young people’s point of view is a part of how the network is run. Smith explains, “the BBC isn’t going to give a 23-year-old kid straight out of college $10 million to make a TV show–but we are. It’s about taking risks.” (Creative Review

Millennials are at a greater risk to be scammed than the elderly. A new survey released by the Better Business Bureau revealed that almost 90% seniors have been able to spot a scam in time, compared to 66% of Millennials. The BBB cites online scams like the request of usernames and passwords from “official-looking” emails as the most common. Our recent trend The Privacy Issue found that Millennials assume security is part of the deal when using trusted sites for email, social media, and even payments, with 65% of 13-33-year-olds saying they assume the websites they visit are secure. (Airdrie City View)

Mobile wallets have become one of the main channels that Millennials would prefer that brands send them sales and offers on. Along with email, websites, and apps, mobile wallets like Apple Pay, Android Pay, and Samsung Pay have become logical platforms for brands to use to send out marketing messaging to young consumers. Campaigns like loyalty programs, push messaging, and digital coupons can all be held on mobile wallet platforms. Over half of consumers say they have used mobile wallets and 30% say they have used them in the past week. (MediaPost

AT&T Hello Lab and Rooster Teeth are looking for the next big competitive gaming star. The digital series Schooled will be following the digital media company’s co-founder as he puts together a team of 8-12-year-old gamers to take on his experienced staff in a “winner-take-all finale.” Rooster Teeth, best known for “web classic” Red Vs. Blue and the Let’s Play franchise, hopes to be “the next big gaming sensation” with young players, and introduce their brand to a younger audience. (StreamDaily

According to an Adobe survey, over half of Millennials say that email is their preferred option to be contacted by a brand—so what’s the best way to use it? Thinking mobile is a good start. The same study found that 88% of Millennials are using smartphone to check their emails, so marketers need to find the best strategy to “optimize their content and campaigns for mobile devices to effectively convey their messages.” Including social media links to continue the conversation and going image heavy is also crucial. (Huffington Post

Quote of the Day: “Whether I want to draw, paint, read, study, or dance, influences the kind of music I listen to.”—Female, 25, GA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies