Ypulse Essentials: 'The Simpsons' Gets Renewed, Qwikster Calls It Quitster, VH1 Revamped

The fight between ‘The Simpsons’ cast and Fox is finally over (after a long pay dispute that threatened to cancel the show. Viewers will enjoy two more seasons of the longest-running TV sitcom! Millennials are grateful for this decision — Ypulse research found that 43% of students were sad about the possibility that the show would end after 23 seasons, including 52% of guys) (NY Mag)

- Netflix has reversed its decision (to split its services into two separate companies — one for streaming under its original name and a DVD-by-mail service called Qwikster. However, Netflix has abandoned Qwikster before it even started since it realizes this would make things “more difficult” for users. Clearly the company listened to customers’ numerous complaints! Yet we wonder what Millennials will think of Netflix after it caused so much confusion) (Mashable)

- VH1 is growing up and reshaping itself (as a network for 25-34 year olds, which it refers to as “adultsters.” Hmmm, they might want to rethink that name… To grab this audience, VH1 is unveiling new programming next year such as “Aptitude Test,” which determines what jobs celebrities would have if they weren’t famous, and a reality show about rapper T.I. There’s also “House of Consignment” about selling designer duds on eBay, which is of course relevant in today’s digital-savvy society. But like many networks, VH1 is also using 90s nostalgia to hook its audience, with revamps of “Pop Up Video” and “Behind The Music”) (Adweek) (Marketwatch)

- Millennials always want to have the latest gadgets (so we’re not surprised that over 1 million people pre-ordered the iPhone 4S in 24 hours. It may only be a refresh of the phone, not a complete new one as many hoped for, but clearly nothing can keep customers away from Apple devices. Speaking of…

 
 

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Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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