Ypulse Essentials: The 'Phineas & Ferb' Movie Reaches Record Ratings, Teen Choice Awards Winners, Enjoy A Bieber Sundae

Disney debuted the TV movie ‘Phineas and Ferb: Across The 2nd Dimension’ on Friday (and the flick — based on the TV series of the same title — drew in an impressive 7.6 million viewers! It’s the top cable movie of the year so far and the fourth animated cable telecast of all time for tweens, which isn’t surprising considering all the promotions that led up to the film’s premiere; Disney recently released a Phineas and Ferb video game and had a cross-country tour to build buzz. In other movie news, “Catching Fire” — the sequel to “The Hunger Games” — just got a release date of November 2013! and we can hardly wait!) (Zap2it) (The Hollywood Reporter)

- ‘Harry Potter,’ ‘Twilight,’ Taylor Swift, and Selena Gomez were among the top winners (at the Teen Choice Awards last night. Many of the other usual suspects took home surfboards in this celebration of teen pop culture, including our favorite Web star Rebecca Black! She’s really having “her moment” since she also performed at Katy Perry’s concert this weekend) (MSN) (Entertainment Weekly)

- How would you like to eat a Bieber Sundae? (For the launch of Justin’s “Someday” perfume in London, Harrods created a special dessert inspired by his fragrance. The $32 dish includes wild berry and vanilla ice cream, fresh pear, lavender sprinkles, and edible glitter. This is slightly ridiculous — okay, totally ridiculous! — but at least it’s for a good cause; all the proceeds go to the Make-A-Wish foundation and some serious Beliebers would definitely order this! In other Bieber news, students can learn about Justin and Taylor Swift in the classroom thanks to “Fame” comic books and the accompanying lesson plans. Bluewater Productions and The Graphic Classroom teamed up to create educational material that is bound to engage students) (NY Daily News)…

 
 

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“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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