Ypulse Essentials: The 'Phineas & Ferb' Movie Reaches Record Ratings, Teen Choice Awards Winners, Enjoy A Bieber Sundae

Disney debuted the TV movie ‘Phineas and Ferb: Across The 2nd Dimension’ on Friday (and the flick — based on the TV series of the same title — drew in an impressive 7.6 million viewers! It’s the top cable movie of the year so far and the fourth animated cable telecast of all time for tweens, which isn’t surprising considering all the promotions that led up to the film’s premiere; Disney recently released a Phineas and Ferb video game and had a cross-country tour to build buzz. In other movie news, “Catching Fire” — the sequel to “The Hunger Games” — just got a release date of November 2013! and we can hardly wait!) (Zap2it) (The Hollywood Reporter)

- ‘Harry Potter,’ ‘Twilight,’ Taylor Swift, and Selena Gomez were among the top winners (at the Teen Choice Awards last night. Many of the other usual suspects took home surfboards in this celebration of teen pop culture, including our favorite Web star Rebecca Black! She’s really having “her moment” since she also performed at Katy Perry’s concert this weekend) (MSN) (Entertainment Weekly)

- How would you like to eat a Bieber Sundae? (For the launch of Justin’s “Someday” perfume in London, Harrods created a special dessert inspired by his fragrance. The $32 dish includes wild berry and vanilla ice cream, fresh pear, lavender sprinkles, and edible glitter. This is slightly ridiculous — okay, totally ridiculous! — but at least it’s for a good cause; all the proceeds go to the Make-A-Wish foundation and some serious Beliebers would definitely order this! In other Bieber news, students can learn about Justin and Taylor Swift in the classroom thanks to “Fame” comic books and the accompanying lesson plans. Bluewater Productions and The Graphic Classroom teamed up to create educational material that is bound to engage students) (NY Daily News)…

 
 

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Millennial News Feed

Quote of the Day: “Music is an integral part of my life. A day without music is a bad day.” –Male, 16, MS

We’ve told you exactly what a day in Millennial and teen’s mobile use looks like, and now the Mary Meeker Internet trend report has even more stats on their phone addiction: 87% of 18-34-year-olds say their smartphone “never leaves [their] side, night or day.” They also think phones are the key to the future: three in five believe everything will be done on mobile devices in the next five years. (Time)

The YouTube Kids app may have high reviews, but an FTC complaint against the video platform reveals that the line between marketing and content is blurring more than some are comfortable with. Consumer groups are objecting to the (very popular) unboxing videos being included on the app. The clips, which feature kids and sometimes adults opening toys, could be interpreted as commercials for the product. (CNN Money

Oreos is getting weird to promote their new S’mores cookies to Millennials. The brand has released a series of PSA-style videos starring a mascot called S’morey The Unidentified Forest Creature and featuring “throwback ‘90s-style animations.” The spots, which will run on social media, are absurdist scenarios where S’morey puts out unusual campfires and doles out Oreos. (Adweek)

The legend of the entrepreneurial Millennial may be more hyped than factual. New data shows that while startup activity in the U.S. has increased overall, fewer 20-34-year-olds launched new businesses in 2014 than did 19 years ago. Student loan debt is likely contributing to their lack of entrepreneurship, and as we’ve said for some time, their risk-averse natures weigh heavily on their career decisions. (CNBC)

We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns and mascots. KFC was confident their revival of Colonel Sanders would capture the hearts of Millennials, and so far it looks like they may be right. According to the brand, the response has been about “80% positive” and they’re very happy that people are talking about the chain again. The Colonel was revived after it was discovered 60% of Millennials had never eaten at the chicken chain. (Business Insider)

72% of 13-32-year-olds are interested in travel. How do we know? Every month we reach out to our panel of over 60,000, asking 1,000 Millennials and teens about their behaviors, interests, current events, seasonal trends, changing attitudes, and new norms. The results of these monthly surveys are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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