Ypulse Essentials: The 'Phineas & Ferb' Movie Reaches Record Ratings, Teen Choice Awards Winners, Enjoy A Bieber Sundae

Disney debuted the TV movie ‘Phineas and Ferb: Across The 2nd Dimension’ on Friday (and the flick — based on the TV series of the same title — drew in an impressive 7.6 million viewers! It’s the top cable movie of the year so far and the fourth animated cable telecast of all time for tweens, which isn’t surprising considering all the promotions that led up to the film’s premiere; Disney recently released a Phineas and Ferb video game and had a cross-country tour to build buzz. In other movie news, “Catching Fire” — the sequel to “The Hunger Games” — just got a release date of November 2013! and we can hardly wait!) (Zap2it) (The Hollywood Reporter)

- ‘Harry Potter,’ ‘Twilight,’ Taylor Swift, and Selena Gomez were among the top winners (at the Teen Choice Awards last night. Many of the other usual suspects took home surfboards in this celebration of teen pop culture, including our favorite Web star Rebecca Black! She’s really having “her moment” since she also performed at Katy Perry’s concert this weekend) (MSN) (Entertainment Weekly)

- How would you like to eat a Bieber Sundae? (For the launch of Justin’s “Someday” perfume in London, Harrods created a special dessert inspired by his fragrance. The $32 dish includes wild berry and vanilla ice cream, fresh pear, lavender sprinkles, and edible glitter. This is slightly ridiculous — okay, totally ridiculous! — but at least it’s for a good cause; all the proceeds go to the Make-A-Wish foundation and some serious Beliebers would definitely order this! In other Bieber news, students can learn about Justin and Taylor Swift in the classroom thanks to “Fame” comic books and the accompanying lesson plans. Bluewater Productions and The Graphic Classroom teamed up to create educational material that is bound to engage students) (NY Daily News)…

 
 

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Instagram has reached 700 million active users, and its growth has been speeding up. The app hit the new user mark just four months after reaching 600 million, and the introduction of Instagram stories in August may be a major contributor to its accelerated growth. The feature has a reported 200 million daily active users compared to Snapchat’s 161 million. Overall, Instagram now has twice the user base of Twitter and is quickly approaching the coveted 1 billion user mark that Facebook, WhatsApp, and Messenger have reached. (TechCrunch)

Millennials are using social media and YouTube to decide what to buy. A U.K. study found 32% of 18-24-year-olds are using social media to research their purchase decisions before checking out, and 25% are using video platforms like YouTube. There are also signs they’d like to search for products on social media: 25% of U.K. 18-24-year-olds reported the desire to search media based on their lifestyle and 23% would like search to understand their current mood. These findings, paired with the detailed targeting available to advertisers, are changing the consumer journey from search query to cart. (AdvertisingWeek)

Millennials are keeping 70% of their money in cash, reluctant to invest in anything, from stocks to their own retirement plans—according to new BlackRock research. Clearly impacted by the Great Recession, Millennials are most likely to agree, "What you might earn investing isn't worth the risk of losing your money," and a third say “they learned what not to do with their money” from watching their parents. They also tend to undervalue the potential returns of investments by millions of dollars, which is not good news for their futures—at their current rate, most Millennials will have less than $1 million saved for retirement. (TheStreet)

Influencer marketing is proving its worth. Though marketers have worried about determining ROI with the approach, one report is claiming it’s more effective than advertising alone, showing a direct lift in results rates of up to 30%. Across 450 influencers and 11 campaigns, the expansive research compared results from consumers exposed to ads featuring influencers versus control groups, overwhelmingly showing increased action when an influencer was involved. Good news for marketers, who spent $570 million on influencer marketing on Instagram alone last year. (Adweek)

The Amazon Echo can now help pick your outfit—and tell you when you don’t look good. LED lights and a depth-sensing camera will let the new Echo Look take pictures of any look, and “Style Check” software “combines machine learning algorithms with advice from fashion specialists” to evaluate which outfit is best, and lets you compare pictures of multiple outfits, from multiple angles. Amazon’s already extensive product recommendations could feasibly be a part of this product’s future—and, if all goes well, a drone will ship the recommended new clothes to your door. (Quartz)

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