Ypulse Essentials: 'The Lorax' Sets Box Office Records, Understanding Millennials' Language, 'The Real Housewives of Disney' Spoof

Dr. Seuss’ ‘The Lorax’ nabbed the top spot at the box office this weekend (garnering $70.7 million — the best opening of the year so far — and becoming the best debut ever for a non-sequel animated film! Although the movie didn’t get the best reviews from critics and has been under fire for questionable commercial tie-ins — a car company, really? — the LA Times offers insight into what makes this and other animated flicks successful. The teen comedy “Project X” was the second highest performer this weekend and exemplifies the growing trend of “found footage films”. In other movie news, Tim Burton is remaking his ‘80s work “Frankenweenie” as a stop-motion animated film, but we’re not sure the update will be as good) (EW) (Crushable)

- Want to understand Millennials? Then you have to speak their language (according to a recent MTV study aptly titled “What Millennials Are Just Sayin.’” Along with incorporating words from digital culture into their everyday vocab, today’s youth want to be witty, original, and optimistic when they speak) (Broadcasting Cable)

- Lindsay Lohan brought in huge ratings while hosting ‘SNL’ this weekend, making it the second best performing show this season (despite mixed reviews. People may have tuned in hoping for a train wreck, but there were a few genuinely funny highlights, including “The Real Housewives of Disney” skit in which Lindsay, Kristin Wiig, and the gang dressed up as princesses and proved to be anything but enchanting — yet entirely entertaining. Talk about some animated drama!) (Mashable)

- Speaking of clips that have us LOLing, check out the preview for the ‘Punk’d’ revival (in which Justin Bieber tricks Taylor Swift into thinking she ruined a wedding. If this short clip is any indication, this…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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