Ypulse Essentials: 'The Lorax' Sets Box Office Records, Understanding Millennials' Language, 'The Real Housewives of Disney' Spoof

Dr. Seuss’ ‘The Lorax’ nabbed the top spot at the box office this weekend (garnering $70.7 million — the best opening of the year so far — and becoming the best debut ever for a non-sequel animated film! Although the movie didn’t get the best reviews from critics and has been under fire for questionable commercial tie-ins — a car company, really? — the LA Times offers insight into what makes this and other animated flicks successful. The teen comedy “Project X” was the second highest performer this weekend and exemplifies the growing trend of “found footage films”. In other movie news, Tim Burton is remaking his ‘80s work “Frankenweenie” as a stop-motion animated film, but we’re not sure the update will be as good) (EW) (Crushable)

- Want to understand Millennials? Then you have to speak their language (according to a recent MTV study aptly titled “What Millennials Are Just Sayin.’” Along with incorporating words from digital culture into their everyday vocab, today’s youth want to be witty, original, and optimistic when they speak) (Broadcasting Cable)

- Lindsay Lohan brought in huge ratings while hosting ‘SNL’ this weekend, making it the second best performing show this season (despite mixed reviews. People may have tuned in hoping for a train wreck, but there were a few genuinely funny highlights, including “The Real Housewives of Disney” skit in which Lindsay, Kristin Wiig, and the gang dressed up as princesses and proved to be anything but enchanting — yet entirely entertaining. Talk about some animated drama!) (Mashable)

- Speaking of clips that have us LOLing, check out the preview for the ‘Punk’d’ revival (in which Justin Bieber tricks Taylor Swift into thinking she ruined a wedding. If this short clip is any indication, this…

 
 

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“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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