Ypulse Essentials: 'The Lorax' Sets Box Office Records, Understanding Millennials' Language, 'The Real Housewives of Disney' Spoof

Dr. Seuss’ ‘The Lorax’ nabbed the top spot at the box office this weekend (garnering $70.7 million — the best opening of the year so far — and becoming the best debut ever for a non-sequel animated film! Although the movie didn’t get the best reviews from critics and has been under fire for questionable commercial tie-ins — a car company, really? — the LA Times offers insight into what makes this and other animated flicks successful. The teen comedy “Project X” was the second highest performer this weekend and exemplifies the growing trend of “found footage films”. In other movie news, Tim Burton is remaking his ‘80s work “Frankenweenie” as a stop-motion animated film, but we’re not sure the update will be as good) (EW) (Crushable)

- Want to understand Millennials? Then you have to speak their language (according to a recent MTV study aptly titled “What Millennials Are Just Sayin.’” Along with incorporating words from digital culture into their everyday vocab, today’s youth want to be witty, original, and optimistic when they speak) (Broadcasting Cable)

- Lindsay Lohan brought in huge ratings while hosting ‘SNL’ this weekend, making it the second best performing show this season (despite mixed reviews. People may have tuned in hoping for a train wreck, but there were a few genuinely funny highlights, including “The Real Housewives of Disney” skit in which Lindsay, Kristin Wiig, and the gang dressed up as princesses and proved to be anything but enchanting — yet entirely entertaining. Talk about some animated drama!) (Mashable)

- Speaking of clips that have us LOLing, check out the preview for the ‘Punk’d’ revival (in which Justin Bieber tricks Taylor Swift into thinking she ruined a wedding. If this short clip is any indication, this…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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