Ypulse Essentials: The Grammys Were Flat, Getting Serious About Streaming TV, More 'Hunger Games' News

There were few surprises at the Grammy Awards this year, including Adele taking home (six awards, winning in every category in which she was nominated. The Grammys tried to reach out to a young audience with a showcase of electronica music, which has been a rising music genre. Meanwhile, the rock music category didn’t feel much like rock at all, with it’s soft, toned-down nominees, making us wonder if true rock and roll really exists anymore. One of the few surprises was when Taylor Swift didn’t take home the award for Best Country Album. We also weren’t big fans of the show’s “country bumpkin” approach to her music, which would have only been worse with live animals and having her black out one of her teeth. So yeah, we’re calling this Grammy show a miss… At least the lack of surprises means this year no one’s asking, “What’s an Arcade Fire?”) (Billboard) (LA Times) (WaPo)

- Amazon is getting ready to add original programming to its slate of offerings (putting itself in direct competition with Netflix and Hulu, as well as the cable industry. Some networks and shows are starting to take online video seriously, recognizing it as a complement to regular programming. There’s still a fear of cannibalization of the regular viewing audience, but it looks like networks might finally understand that Millennials’ busy social schedules often keep them from the shows they love and they want an option for streaming the shows on their own time) (AllThingsD) (WSJ, reg required)

- As our hysteria for ‘The Hunger Games’ continues, we can’t wait to watch the music video for one of the songs in the movie (“Safe and Sound” by Taylor Swift and The Civil Wars, which premieres tonight on MTV at 7:54pm, but in the meantime, catch a sneak preview here! We’re also eager to read the many movie tie-in books…

 
 

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Millennial News Feed

Quote of the Day: “Video game soundtracks have been present throughout my life.” –Male, 32, IN 

Snapchat says that 60% of American youth are users of their platform, and they have some major plans for the future. (Note: Ypulse’s most recent social media tracker actually found that 40% of 13-32-year-olds and 52% of 13-17-year-olds use the app.) Twenty-four-year-old CEO Evan Spiegel believes that teens and Millennials will make Snapchat the future of media, and mobile content will replace traditional TV. (The VergeBloomberg)

A recently discovered Google patent hints that the tech giant could one day create toys that can react to children’s voices, and record what they say. The digital/cuddly playthings could also physically respond to information with head tilts and different expressions. Some are calling the concept “creepy,” but our top toy trends of 2015 included several products that monitor and have conversations with children, including the new Hello Barbie. (Campaign)

The debate around cell phones in classrooms continues, and new research is weighing on the side of teachers and parents who want them banned. A working paper suggests that removing cell phones from schools results in an increase in academic performance, especially amongst the lowest-performing students. New York City Mayor DeBlasio recently lifted the cellphone ban in schools, in part because children were paying local adults to store their phones each day. (NYMag)

We’ve told brands about the importance of marketing on visual platforms, and those who do should take note: filtered photos are significantly more liked than #nofilter shots. A recent study found that filtered photos are 45% more likely to be commented on, and that people prefer high contrast, warm temperature filters. Filter judgment from more serious photographers is also fading as mobile has become the most ubiquitous picture-taking method. (Wired)

The Millennial Trains project is making its third voyage, carrying innovative members of the generation on a rail tour across the U.S. The participants are young entrepreneurs who share their ideas on how to change the world along the ride, which includes meetups, interviews, and other experiences to help them develop their concepts. This group includes a doctoral student studying nutritional programs for obese children, and a postdoc working on a project to keep the elderly more safe. (Fast Company)

We don’t just deliver data. Along with our monthly survey data, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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