Ypulse Essentials: The Grammys Were Flat, Getting Serious About Streaming TV, More 'Hunger Games' News

There were few surprises at the Grammy Awards this year, including Adele taking home (six awards, winning in every category in which she was nominated. The Grammys tried to reach out to a young audience with a showcase of electronica music, which has been a rising music genre. Meanwhile, the rock music category didn’t feel much like rock at all, with it’s soft, toned-down nominees, making us wonder if true rock and roll really exists anymore. One of the few surprises was when Taylor Swift didn’t take home the award for Best Country Album. We also weren’t big fans of the show’s “country bumpkin” approach to her music, which would have only been worse with live animals and having her black out one of her teeth. So yeah, we’re calling this Grammy show a miss… At least the lack of surprises means this year no one’s asking, “What’s an Arcade Fire?”) (Billboard) (LA Times) (WaPo)

- Amazon is getting ready to add original programming to its slate of offerings (putting itself in direct competition with Netflix and Hulu, as well as the cable industry. Some networks and shows are starting to take online video seriously, recognizing it as a complement to regular programming. There’s still a fear of cannibalization of the regular viewing audience, but it looks like networks might finally understand that Millennials’ busy social schedules often keep them from the shows they love and they want an option for streaming the shows on their own time) (AllThingsD) (WSJ, reg required)

- As our hysteria for ‘The Hunger Games’ continues, we can’t wait to watch the music video for one of the songs in the movie (“Safe and Sound” by Taylor Swift and The Civil Wars, which premieres tonight on MTV at 7:54pm, but in the meantime, catch a sneak preview here! We’re also eager to read the many movie tie-in books…

 
 

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Millennial News Feed

Quote of the Day: “I want to do the Trans-Siberian Railroad trip from Russia to China to experience diverse cultures in one ride.”

—Female, 30, Maine

Beauty aisles are undergoing "Sephorization" to cater to skeptical Millennials. The beauty industry is expected to grow to $51.8 billion in 2020, and women 18-34-year-olds are currently the largest portion of the cosmetic market, purchasing 10 types of products a year. The age group is a “suspicious crew,” opting to go in-store and signing up for sample box services instead of risking buying online. In response, retailers are rushing to offer consumers the chance to try before they buy. Target has created their own beauty trial box offering, and some online beauty brands are establishing brick-and-mortar locations. (Racked)

Elon Musk, founder of Tesla Motors and SpaceX, has struck a chord with Millennials. In a global survey of twenty-somethings, the iconic entrepreneur came in third as the public figure young adults most admire, behind Nelson Mandela and Pope Francis. His career perspective resonates with Millennials who “are willing to make less and take on more stress for the opportunity to help build part of that tomorrow.” Transparency and tangible goals are also at play: Musk’s social media feed highlights SpaceX's accomplishments, giving followers a look “behind the curtains of his companies.” (Inc.

Purpose-seeking Millennials have begun skipping beach getaways for social-impact vacations. After Carnival Cruise Line’s research showed that consumers had a “hunger for purpose,” the brand launched Fathom, a cruise where passengers can “partake in on-the-ground ‘impact’ activities such as making ceramic water filters in the Dominican Republic.” Breakout, “a leading company in what’s known as the social-impact travel industry,” has also gained traction, offering professionals 29-36-years-old an opportunity to network with peers in different cities and brainstorm ways to do good. (Bloomberg)  

Teens are spending almost nine hours a day consuming media on phones, computers, and tablets—double the amount of time the average American spends on their phone. A 2015 study from Common Sense Media has revealed that most of teens’ waking hours are spent staring at screens, which one integrative psychiatrist says could lead to “electronic screen syndrome,” or "sensory overload, lack of restorative sleep, and a hyperaroused nervous system." The data also found that kids from eight-12-years-old are spending almost six hours a day looking at screens. (Tech Insider

Angry Birds has taken over McDonald’s. Rovio, the entertainment company behind the movie, teamed up with the fast food giant and Sony to create a 360-degree video that places the audience within a McDonald’s location where the characters from the film fly around tables and interact with dining families, combining “animation with reality.” The spot garnered 4.5 million views in less than a week. This is the first time 360-video has been used in a fast food restaurant setting, but McDonald’s second venture into VR counting their Happy Meal activation. (Adweek

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

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