Ypulse Essentials: 'The Fashion Star' Is Packed With Celebrities, SpongeBob SquarePants Twitter Event, Introducing Paramount Animation

The Fashion StarStyle icon Nicole Richie and menswear designer John Varvatos joined NBC’s ‘The Fashion Star’ (as celebrity mentors and judges in the upcoming style show, where aspiring designers compete for a multimillion-dollar contract to launch their own label. Between the slew of stars — which also includes Jessica Simpson and host Elle Macpherson — and the chance for viewers to purchase contestants’ creations after each episode, “The Fashion Star” is shaping up to be one of the coolest shows yet. Speaking of celebrities, Hewlett-Packard enlisted several young stars to market their TouchPad to young consumers. Russell Brand, “Glee”’s Lea Michele, and “iCarly”’s Miranda Cosgrove are all featured in commercials, and watch for spots with Jay-Z and LeBron James coming soon. Someone in that diverse group is bound to spark Millennials’ interest!) (Entertainment Weekly) (NYTimes, reg required)

- SpongeBob SquarePants is taking over Twitter next week (with the release of a special storyline available exclusively on Twitter. The “episode” is called “The Ice Race Cometh: A Twitter-Tale” and it will run from Tuesday July 12th to Friday July 15th. Each day fans will receive part of the story via tweets and images. This Twitter-event will lead up to a new SpongeBob TV episode called “Frozen Face Off,” which will premiere on Friday July 15th at 8pm. What do you think of this marketing strategy of content built around social media and followers for such a young audience?) (Cynopsis)

- Expect some pretty impressive animated movies from Paramount (since they’ve created an in-house animation division appropriately called Paramount Animation. They’ll focus on CGI-animated movies with budgets of $100 million per film. Their first movie will be released in 2014 and we can hardly…

 
 

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Millennial News Feed

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

One teacher has declared war on homework. A note that has gone viral on Facebook and Reddit outlines a teacher’s new policy that homework will be limited to the work that students did not complete during the school day. They explain, “Research had been unable to prove that homework improves student performance, Rather, I ask that you spend your evenings doing things that are proven to correlate with student success. Eating dinner as a family, read together, play outside, and get your child to bed early.” Schools in Massachusetts have also adopted a “no homework” policy, signifying the start of a larger trend. (Mashable

Adidas is winning out with young consumers of all ages in China. According to RTG Consulting Group’s brand relevance report, Chinese Millennials and teens agree on similar brands as the most relevant in the apparel and footwear industry. Adidas came in first for both groups, for its products and social media strategy, and Zara, Uniqlo, and Nike followed. The least relevant fashion brand was H&M for Millennials, and Converse for teens. (Sourcing Journal

Game developer Blizzard is using the Broken Windows Theory—the idea that disorder breeds more disorder—in its war with cyber bullying. For its team-based shooter game Overwatch, Blizzard has implemented a chatbot to keep an eye out for negative phrases and turn them into “charming, self-effacing statements.” For example, “gg ez,” a commonly used phrase to let opponents know that victory was too easy, is automatically turned into phrases like "I'm wrestling with some insecurity issues in my life but thank you all for playing with me." The developer hopes that by hiding toxic behaviors, others won’t be encouraged to do the same. (Motherboard

Millennials are more likely than Boomers to marry someone with a different approach to finances. A recent TD Ameritrade survey asked respondents to categorize themselves as either savers or as spenders, and found that although more than half of Millennials and Boomers agree that savers being married to savers prevents financial disagreements in a marriage, 66% of Boomer savers are married to other savers, compared to 52% of Millennial savers. The younger generation is also more comfortable with it: only 23% of Millennial savers said they wouldn’t be happy with a spender, versus 40% of Boomers. (Investor’s Business Daily

According to Apple CEO Tim Cook, schools should be teaching coding as a second language. Computer programming been shown to help “kids see the world algorithmically, in patterns, and in cause and effect,” and some experts say coding education is crucial for kids to stay competitive. Although the youth of North America are well versed in Snapchat and YouTube language, one media theorist argues: "Unless kids understand how [the platforms they use] ­­are created…they're at a disadvantage to those who do know how to build and take apart these platforms." In the British Columbia province of Canada, students will soon be required to take coding from Grades 6-9. (CBC News)

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

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