Ypulse Essentials: Tablets Ownership Doubles Over The Holidays, Printz Awards Announced, Get Doodling For Google And Crayola

Teens using a tablet PCThe number of Americans who have a tablet or e-reader (jumped significantly between December 2011 and January 2012, thanks to robust holiday sales, according to Pew Research. In fact, among Millennial adults, tablet ownership — at 24% — surpasses e-reader ownership at 18%. Both figures more than doubled over the holidays. That suits Barnes & Noble just fine — its aim is to put a Nook in the hands of every family member, and the company believes we’re just seeing the dawn of the digital kids book era. Of course, just because they have tablets doesn’t mean they’re using them for particularly tech-y tasks…or at all. RBC Capital finds that Kindle Fire owners are far more likely to use their device for reading than Web surfing, and a separate survey in the UK finds that half haven’t used their fire since they first took it out of the box. We suspect this is far less likely to be the case with iPad owners) (PaidContent) (Shelf Awareness)

- YA lit readers everywhere were eagerly awaiting this morning’s announcement (of the Printz Award at the ALA Conference. And the award goes to…“Where Things Come Back” by John Corey Whaley! Four Honor Books were also named: “Why We Broke Up” by Daniel Handler, “The Returning” by Christine Hinwoodand, “Jasper Jones” by Craig Silvey, and “The Scorpio Races” by Maggie Steifvater. Did they get it right? Tell us in the comments… Here’s a roundup of the children’s books winners as well, including the Caldecott and Newberry Awards and more) (American Libraries Magazine) (Omnivoracious)

- Get doodling for the fifth annual Doodle 4 Google (student art contest! This year, the winning student will not only have his or her design featured on the Google homepage for a day, but also on Crayola’s iconic box of 64 colors. Ahh, the sweet smell of success…and…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies