Ypulse Essentials: Tablets Ownership Doubles Over The Holidays, Printz Awards Announced, Get Doodling For Google And Crayola

Teens using a tablet PCThe number of Americans who have a tablet or e-reader (jumped significantly between December 2011 and January 2012, thanks to robust holiday sales, according to Pew Research. In fact, among Millennial adults, tablet ownership — at 24% — surpasses e-reader ownership at 18%. Both figures more than doubled over the holidays. That suits Barnes & Noble just fine — its aim is to put a Nook in the hands of every family member, and the company believes we’re just seeing the dawn of the digital kids book era. Of course, just because they have tablets doesn’t mean they’re using them for particularly tech-y tasks…or at all. RBC Capital finds that Kindle Fire owners are far more likely to use their device for reading than Web surfing, and a separate survey in the UK finds that half haven’t used their fire since they first took it out of the box. We suspect this is far less likely to be the case with iPad owners) (PaidContent) (Shelf Awareness)

- YA lit readers everywhere were eagerly awaiting this morning’s announcement (of the Printz Award at the ALA Conference. And the award goes to…“Where Things Come Back” by John Corey Whaley! Four Honor Books were also named: “Why We Broke Up” by Daniel Handler, “The Returning” by Christine Hinwoodand, “Jasper Jones” by Craig Silvey, and “The Scorpio Races” by Maggie Steifvater. Did they get it right? Tell us in the comments… Here’s a roundup of the children’s books winners as well, including the Caldecott and Newberry Awards and more) (American Libraries Magazine) (Omnivoracious)

- Get doodling for the fifth annual Doodle 4 Google (student art contest! This year, the winning student will not only have his or her design featured on the Google homepage for a day, but also on Crayola’s iconic box of 64 colors. Ahh, the sweet smell of success…and…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

Those fretting about the "dating apocalypse" are missing a lot, but it's true that dating in the digital age is full of complications for young consumers. While some truly believe that so-called hookup culture is the problem, there is another theory out there for the modern dating scene’s issues: math. The book DATE-ONOMICS: How Dating Became a Lopsided Numbers Game argues that hookup culture is actually a result of unequal numbers in the gender pool. In short, far more women are going to college, and “when gender ratios skew toward women, as they do today among college grads, the dating culture becomes more sexualized.” (Washington Post)

Every parent who has asked, “What were they thinking?!” when they see teens’ questionable social media posts finally has an answer: nothing. Ask.fm’s recent survey found that 80% of teens post status updates, or send tweets without thinking about the consequences of what they’re broadcasting. But many of their parents don’t actually know what’s being posted anyway: 43% say they don’t keep tabs on their children’s online activity. (Jezebel)

When Millennials get over their wariness of the stock market and actually do invest, they still aren’t making the same choices their parents did. Younger investors favor “passive management,” and tend to choose less volatile stocks. Unsurprisingly, their tech-reliance is also influencing their investments, and they're using online wealth management tools and “robo-advisors,” while Boomers still rely on information from peers, traditional brokers, and financial advisors. (Nasdaq)

According to a recent Ypulse monthly survey, 91% of 13-32-year-olds say they care about their health and being healthy, and 73% say they enjoy exercising—so it makes sense that it’s young consumers who are spending on health and wellness products. Another recent study found that one in three Millennials share health content through social media, texts, or email every week. Their fitness behavior is driving the growth in health tech: health and wellness apps have seen 171% annual growth in usage. (MediaPost)

We’ve told you about the unique and wonderful talents of YouTuber Todrick Hall in the past, but in case you missed that, Fast Company has a “Non-Millennials’ Guide” to Hall—because he’s now got his own show on MTV. Todrick, which premieres tonight, is a reality show that gives viewers a behind-the-scenes look at Hall and his creative crew making their musical online videos. The singer's YouTube channel currently has over 1.6 million followers. (Fast Company)

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies