Ypulse Essentials: Tablets Ownership Doubles Over The Holidays, Printz Awards Announced, Get Doodling For Google And Crayola

Teens using a tablet PCThe number of Americans who have a tablet or e-reader (jumped significantly between December 2011 and January 2012, thanks to robust holiday sales, according to Pew Research. In fact, among Millennial adults, tablet ownership — at 24% — surpasses e-reader ownership at 18%. Both figures more than doubled over the holidays. That suits Barnes & Noble just fine — its aim is to put a Nook in the hands of every family member, and the company believes we’re just seeing the dawn of the digital kids book era. Of course, just because they have tablets doesn’t mean they’re using them for particularly tech-y tasks…or at all. RBC Capital finds that Kindle Fire owners are far more likely to use their device for reading than Web surfing, and a separate survey in the UK finds that half haven’t used their fire since they first took it out of the box. We suspect this is far less likely to be the case with iPad owners) (PaidContent) (Shelf Awareness)

- YA lit readers everywhere were eagerly awaiting this morning’s announcement (of the Printz Award at the ALA Conference. And the award goes to…“Where Things Come Back” by John Corey Whaley! Four Honor Books were also named: “Why We Broke Up” by Daniel Handler, “The Returning” by Christine Hinwoodand, “Jasper Jones” by Craig Silvey, and “The Scorpio Races” by Maggie Steifvater. Did they get it right? Tell us in the comments… Here’s a roundup of the children’s books winners as well, including the Caldecott and Newberry Awards and more) (American Libraries Magazine) (Omnivoracious)

- Get doodling for the fifth annual Doodle 4 Google (student art contest! This year, the winning student will not only have his or her design featured on the Google homepage for a day, but also on Crayola’s iconic box of 64 colors. Ahh, the sweet smell of success…and…

 
 

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Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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