Ypulse Essentials: Tablets Ownership Doubles Over The Holidays, Printz Awards Announced, Get Doodling For Google And Crayola

Teens using a tablet PCThe number of Americans who have a tablet or e-reader (jumped significantly between December 2011 and January 2012, thanks to robust holiday sales, according to Pew Research. In fact, among Millennial adults, tablet ownership — at 24% — surpasses e-reader ownership at 18%. Both figures more than doubled over the holidays. That suits Barnes & Noble just fine — its aim is to put a Nook in the hands of every family member, and the company believes we’re just seeing the dawn of the digital kids book era. Of course, just because they have tablets doesn’t mean they’re using them for particularly tech-y tasks…or at all. RBC Capital finds that Kindle Fire owners are far more likely to use their device for reading than Web surfing, and a separate survey in the UK finds that half haven’t used their fire since they first took it out of the box. We suspect this is far less likely to be the case with iPad owners) (PaidContent) (Shelf Awareness)

- YA lit readers everywhere were eagerly awaiting this morning’s announcement (of the Printz Award at the ALA Conference. And the award goes to…“Where Things Come Back” by John Corey Whaley! Four Honor Books were also named: “Why We Broke Up” by Daniel Handler, “The Returning” by Christine Hinwoodand, “Jasper Jones” by Craig Silvey, and “The Scorpio Races” by Maggie Steifvater. Did they get it right? Tell us in the comments… Here’s a roundup of the children’s books winners as well, including the Caldecott and Newberry Awards and more) (American Libraries Magazine) (Omnivoracious)

- Get doodling for the fifth annual Doodle 4 Google (student art contest! This year, the winning student will not only have his or her design featured on the Google homepage for a day, but also on Crayola’s iconic box of 64 colors. Ahh, the sweet smell of success…and…

 
 

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Millennial News Feed

Quote of the Day: “The most important part of prom is the honor of being asked by an upperclassmen.”—Male, 15, NY

What does Clearasil know about teens? According to them, nothing. The teen-focused anti-acne brand is fessing up to being mystified by their target market in a series of comical ads with the tagline "We know your acne. We just don't know you." Expressing how their employees, or “the lame old people,” are “pathetically out of touch with youth culture,” a voiceover asks teens if they like pizza, skateboarding, cool cars, ripped jeans etc. The campaign was inspired when the brand posted memes that only made them look “out-of-touch.” They hope the ads will be “refreshing” to the generation that is “tired of brands pretending to know them.” (Adweek

We’ve noted that VR has the potential to impact many industries beyond gaming, and now eBay used the tech to launch the world’s first virtual reality department store. In partnership with Australian retailer Myer, they’ve created a virtual store app that allows users to browse and buy Myer products in a virtual space. Shoppers can hold their gaze at an item to choose it for their cart, while an algorithm tracks activity to adapt and display items that might be of interest to users. (Mashable

Millennials are embracing wines more than ever, and they aren’t “drinking their parent’s wine.” Twenty and thirtysomethings accounted for 42% of wine consumed in the U.S. last year. This new generation of drinkers is looking for “authenticity,” and to “discover new wines.” They use apps to learn more about their options, and are reportedly sharing their wine interest online: 50% of Millennials who drink wine talk about it on Facebook, and 30% share on other platforms. They’re not picky about their wine preferences, and are open to drinking red or white, and lately rosé, the market for which is rising 13% a year. (Forbes

Wattpad is proving that Millennials and teens “still crave longform content.” The story-sharing site reports that 45 million 13-34-year-olds spend 15 billion minutes on their platform reading and writing stories. According to the Wattpad, Millennials will read longform stories, as long as it’s mobile, interactive, and relatable. They experience 300,000 uploads daily and claim that users spend about 30 minutes on the site on average. Brands like Coca-Cola, GE, and Target have taken notice, creating sponsored reading lists, paying Wattpad’s top writers for content, and hosting writing contests. AT&T’s Hello Lab has YouTube influencer Grace Helbig co-writing a novel with her fans on the site. (Digiday

Long gone are the days of Game Boys. A recent study revealed that portable game consoles have fallen in popularity as kids get smartphones at a much younger ages than the generations before them. Today, the average age to get a first smartphone is 10.3 years old, and more than six out of ten kids also have access to the internet via laptop or tablet. The smartphone effect has pushed consoles to fourth place In popularity, behind tablets, phones, and DVDs. Nintendo has taken notice and made the smart move to join the mobile gaming space. (UbergizmoGamasutra

Quote of the Day: “A prom trend I’ve noticed is lots of cheesy cute ways of asking. Often involving food or a game/sport.”—Female, 16, WY

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