Ypulse Essentials: Streaming Movies Via Facebook & YouTube, Classic Toys Top Wishlists, Millennials And Work

Mission Impossible: Ghost ProtocolParamount is launching the ‘largest movie initiative to take place on Facebook’ (to promote the latest installment in the “Mission Impossible” franchise. Paramount is making the previous three films available for rental on the site for $2.99 or 30 Facebook credits. Paramount wants to help fans “relive and share” those adventures, so we’re sure the page encourages fans to pass the word on to friends. Disney is also trying a new movie streaming venue in the form of YouTube. “Alice in Wonderland,” “Cars,” and the “Pirates of the Caribbean” franchise are currently available, and will be joined by hundreds of other titles from the Disney and Pixar studios) (The Next Web) (THR)

- Toys are topping kids’ wishlists this year (according to new research from NPD Group. Some 47% of kids aged 0 to 14 want Santa to bring them toys, compared to 39% last year. Classics like Legos and Barbies were the most popular toys they mentioned) (Cynopsis)

- We’ve heard a fair bit about Millennial burnout at jobs lately (but what about those who leave jobs after several months or a year? Millennials are more likely than previous generations to have a shorter stint at their first job. Of course, not all workers who leave after a short time do so voluntarily. Those who do leave of their own accord may not be less loyal workers. However, they do expect more of their employers in terms of loyalty to them and rewarding their talent than previous generations did) (Forbes)

- Two malls are testing out tracking shoppers using their cell phones (during Black Friday to learn about their shopping patterns — what stores share visitors, how long they linger, etc. While some people are concerned about privacy issues, the mall insists that it is not tracking personal information, but if visitors are uncomfortable, they can…

 
 

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“I don't spend money, really on anything. I enjoy video games and will enjoy getting video games, but I receive as gifts from grandparents, parents”—Female, 14, IA

Airbnb is booming in Africa, where young travelers are “looking for culture rather than comfort.” Over two million people have used Airbnb in Africa to book vacation accommodations in the last five years, reportedly earning African hosts $139 million in just the past year. Wanderlusting Millennials are pushing themselves out of their comfort zones to discover new places, rather than retread old ground, and locales like Africa are getting a boost because of it. (Quartz)

Nielsen says they finally have a way to measure Netflix viewership—but Netflix says they’re way off base. Nielsen claims they can keep track of all viewing on the platform, including originals, “whether or not a studio or network wants them to.” Netflix claims, “The data that Nielsen is reporting is not accurate, not even close, and does not reflect the viewing of these shows on Netflix.” Ouch. Regardless, Nielsen’s move is a step in the right direction to measure what The Post-TV Genis watching, and has “direct implications for the ad business.” (MediaPostAdAgeFortune)

Influencers are using Instagram’s new polling feature, beating brands to the punch. Influencer network Blog Lovin’ found that 66% of their followers (many of which are influencers) had already used polling, while 87% plan to in the future. Polling is not only an opportunity to engage with customers but a way for brands to “[ask] for feedback about products, creat[e] engagement around topics that are in the media and [conduct] market research.” But brands have been slow to ask influencers to use the new story feature for promotions or to utilize the feature on their standalone accounts. (Glossy)

High school students are increasingly taking college courses—but little is known about whether it will benefit them. Thanks to dual-enrollment programs, which are expanding rapidly, students can get a head start on college credits, cutting down on the cost of higher education. Some also argue that Advanced Placement courses are more rigorous, and worthier of students’ extra effort. However, the impacts of programs on “a diverse set of students” is not yet known. (WSJ)

Kids have online influencers too, and they’re pushing branded toys to devoted viewers. Unboxing videos on YouTube are not a new phenomenon, but kid stars unboxing toys are getting brands’ attention as a way to leverage The Influencer Effect. MGA Entertainment, the world’s largest private toy company, pivoted 90% of their ad spend to digital in 2014 and report the strategy is paying off. Studies show children’s attention is switching from cable to YouTube, and influencers help brands reach a “much more engaged smaller audience” and give them “that potential for virality.” (Bloomberg)

"I love coffee and love the experience of having someone make me a nice latte. I like being around other people and hanging out in restaurants or cafes.”—Female, 20, PA

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