Ypulse Essentials: Streaming Movies Via Facebook & YouTube, Classic Toys Top Wishlists, Millennials And Work

Mission Impossible: Ghost ProtocolParamount is launching the ‘largest movie initiative to take place on Facebook’ (to promote the latest installment in the “Mission Impossible” franchise. Paramount is making the previous three films available for rental on the site for $2.99 or 30 Facebook credits. Paramount wants to help fans “relive and share” those adventures, so we’re sure the page encourages fans to pass the word on to friends. Disney is also trying a new movie streaming venue in the form of YouTube. “Alice in Wonderland,” “Cars,” and the “Pirates of the Caribbean” franchise are currently available, and will be joined by hundreds of other titles from the Disney and Pixar studios) (The Next Web) (THR)

- Toys are topping kids’ wishlists this year (according to new research from NPD Group. Some 47% of kids aged 0 to 14 want Santa to bring them toys, compared to 39% last year. Classics like Legos and Barbies were the most popular toys they mentioned) (Cynopsis)

- We’ve heard a fair bit about Millennial burnout at jobs lately (but what about those who leave jobs after several months or a year? Millennials are more likely than previous generations to have a shorter stint at their first job. Of course, not all workers who leave after a short time do so voluntarily. Those who do leave of their own accord may not be less loyal workers. However, they do expect more of their employers in terms of loyalty to them and rewarding their talent than previous generations did) (Forbes)

- Two malls are testing out tracking shoppers using their cell phones (during Black Friday to learn about their shopping patterns — what stores share visitors, how long they linger, etc. While some people are concerned about privacy issues, the mall insists that it is not tracking personal information, but if visitors are uncomfortable, they can…

 
 

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Millennial News Feed

Quote of the Day: “I share my selfies by making it my profile picture.” —Female, 23, IL

It’s time to let go of the stereotype that men hate shopping: men are actually spending about $10 more than women on clothing and accessories each month, according to a new study. Menswear is expected to expand by 8.3% in the next year, 4.1% more than womenswear. Not surprisingly, Millennial guys are approaching their fashion and shopping differently, with males under 35-years-old more likely to purchase athletic and athleisure styles. Younger male consumers are also 27% more likely than those over 35-years-old to be influenced by sales staff. (The Muse)

Second screen marketing was one of the big trends of this Sunday’s big game, and Instagram reports that 38 million users engaged with Super Bowl content 155 million times that day. Social media vendor Engagement Labs looked at likes, comments, and clicks to see which brands were the event’s Insta-MVPs and declared Pokémon, Disney’s The Jungle Book,Squarespace, SoFi, and Acura the top five performers. Pokémon asked viewers to call out all the Pokémon references their ad in the Instagram comments, and The Jungle Bookposted a link to the full movie trailer on Instagram right after airing it on TV. (Adweek

Blend is a texting app “built for Gen Z,” with plans to use their popularity on college campuses to grow into competition for WhatsApp and iMessage. The app was created by two college drop-outs who secured $3 million in funding after the release of a controversial promotional video made the app go viral on the former students’ Michigan campus. Their biggest challenge will be retaining Millennials and teens in the crowded messaging space, and Blend is relying on their “snappy design” and focus on photos and video sharing to get them on top.
(San Francisco News

Millennials know you think they’re narcissistic—and they think so too. New research shows Millennials agree that they are more self-involved than older generations: 18-25-year-olds rated themselves a 61.4 (on a 100-point scale) for narcissism, and rated those 60 years or older at 38. However, older respondents “in particular piled on Millennials for their narcissism, while absolving their own age group,” and those 60 and older ranked Millennials as 65.3 on the narcissism scale, and put themselves at 26.5. Unsurprisingly, the study notes that Millennials don’t appreciate constantly being told they’re narcissistic. (Mental Floss

Millennials are looking for something to talk about on social media, and IfOnly is providing the exclusive experiences they can be proud to broadcast. When we first wrote about the site their target users were those with a lot more to spend, but over the past few months they’ve been adding “amazing but highly accessible” offerings—like playing with pandas at a zoo—for a broader audience, priced at $50-$125 per person. IfOnly believes that Millennials on social media will pave the way to their success: “they’re on social media channels, where it’s not fun to post about a belt but it is fun to [post a picture, saying], ‘Check me out backstage.’” (TechCrunch

Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”

—Male, 31, NY

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