Ypulse Essentials: Spotify Radio Revamped, Google Currents, Video Streaming Updates

Spotify just got even cooler with an enhanced version of Spotify Radio (which lets users create unlimited stations by artist, track, or genre, receive recommendations with an improved feature, and skip as many songs as they wish. This should make listening to music and discovering artists a whole lot easier…watch out Pandora! In other music news, iTunes just released their top songs of the year and we’re not surprised that hits from Adele, LMFAO, Katy Perry, Bruno Mars, and Cee-Lo Green were the top downloads since they also ruled the Billboard charts with Adele’s “Rolling in the Deep” being the #1 song on both lists! Other Millennial-favored content also topped the other categories on iTunes’ list with Angry Birds as the top paid iPhone/iPad app and “The Social Network” as the best-selling movie) (Mashable) (Spin) (Billboard) (Seattle Times)

Google is the latest company to launch a news aggregation app for mobile devices (aptly called Google Currents. Similar to Flipboard and other newsstand-style apps, Google Currents pulls content from hundreds of sources, letting users customize their own online news magazine. We now have a new favorite way to check out Forbes, Fast Company, and The Daily Beast, which come preloaded on the app) (Digital Spy)

- Amazon Prime has struck back in the battle of the streaming services (by adding current and past episodes of “Glee” and “Sons of Anarchy” to its instant viewing offering. But Hulu also launched a cool feature called Face Match, where viewers can scroll over a character in a video to identify the actor and what he or she has been in. Think IMDB but while you’re watching. We wonder if more streaming services will pick up on this feature…) (Hollywood Reporter) (TechRadar)

Nickelodeon is taking vending machines to a whole new…

 
 

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“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

Fast fashion is only getting faster as Asos & Boohoo outpace industry front-runners, Zara and H&M, moving clothes from concept to sales floor in less than four weeks. These up and comers’ fast paced supply chains, coupled with millennial-minded tactics and strong social media presences, are driving a 30-35% expected sales growth for Asos and 50% for Boohoo. A major contributor to Boohoo’s profit margin is its army of celebrities, bloggers, and other influencers who promote its clothing across Instagram. Zara and H&M, meanwhile, saw slowing YOY sales growth; H&M has admitted its need to speed up and announced plans to change its supply chain accordingly. (QuartzThe Guardian)

A new Doritos bag will be loaded with the entire Guardians of the Galaxy 2 soundtrack, via a built-in cassette player. A limited number of the “Awesome Mix” soundtrack bags will be available on Amazon tomorrow, and influencers will be activated to take the bag to surprising locales and sing a song of their choice. Fans will also be invited to go to custom pop-up recording booths, record their track, and upload it to social media for a chance to win prizes. Thanks to social media posts and unboxing trends, packaging has the potential to become a spotlight stealer, and brands are thinking outside the box to make packaging as interesting as the product. (Creativity)

Apple wants to be Gen Z’s Starbucks. The brand is reimagining stores to encourage teen hang out sessions, rebranding the Genius Bar as the Genius Grove, and aptly adding some foliage to the space. The start of a series of educational sessions next month will also bring in photographers, artists, and musicians to teach lessons and in some cases, perform concerts. Apple’s head of retail says of the effort: “I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, ‘Meet me at Apple. Did you see what’s going on at Apple today?’” Ypulse’s Experiencification trend explored the fact that more retailers are looking to turn stores into social spaces to attract young shoppers. (QuartzApple)

Coachella has become a profit powerhouse, with earnings of $94 million last year, and nearly half of all attendees are 18-34-years-old. Brands have been looking for any way to activate their spending power through the event—including influencer marketing, which reportedly earns an estimated $6.50 for every $1 spent. This year, American Express became the first official credit card of the prodigious festival, using influencers to spread their message on-site instead of signage and “overt product messaging.” One AMEX executive emphasizes, “You can’t deny the power and reach of influencers today.”(Forbes)

Mars’ new ad has gone viral with Gen Z, thanks to the power of online celebrities. The video, promoting popular U.K. candy bar Maltesers as it launches in the U.S, features social media and YouTube stars Caspar Lee, Andrew Huang, and Dytto and has earned almost 2.8 million views in the last few weeks. The campaign encourages positivity in the face of typical “teen crises” as the influencers are shown turning #FML moments into “Fun Maltesers Life” moments. The spot is part of a larger effort, which will include distribution across social media channels, custom content creation with BuzzFeed, and a tour featuring an experiential photo-op, game play zone, and 10 million free samples. (MediaPost)

Quote of the Day: “I don't drink on a typical night, but my choice when I do have a drink is often red wine.”

—Female, 34, FL

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