Ypulse Essentials: Spotify Finally Launches In The U.S., 'Harry Potter' Breaks Records, Netflix Goes 3D

SpotifyFinally! We’re thrilled that Spotify, the music service beloved by Brits (has made its way across the pond at last. Starting today — following a deal on Wednesday with Warner Bros. Music to secure all four major labels — users can sign up for limited free access, a $4.99 ad-free service, or a $9.99 premium mobile service) (Mashable) (Billboard)

- ‘Harry Potter And The Deathly Hallows: Part 2’ has yet to be released in the U.S. (but it’s already breaking sales records for pre-sale ticket at $32 million…Anyone want to take a shot at predicting it’s opening weekend box office take? Lest we underestimate the significance of the “Harry Potter” series, Salon offers a slide show of what it has given to pop culture. MTV recently pitted “Harry Potter” characters against each other and asked fans to vote to determine which is the greatest of all time. Their verdict? Severus Snape) (Cynopsis) (GalleyCat)

- Despite the kerfuffle over Netflix’s new pricing plan (here’s a move that users won’t complain about: Netflix is rolling out an app for Nintendo’s 3DS and plans to add a slate 3D movies to its offerings in the near future) (Wired) (Gawker)

- Smartphone owning teens’ mobile dependence (is based on their use of texting, accessing Facebook, and listening to music. With their phones capable of all this and more, it makes it even harder for marketers to cut through the clutter and get their attention on their mobile devices) (MediaPost)

- Kids LiveWell is the latest intiative (to address children’s eating habits. Chain restaurants are getting on board by agreeing to offer healthier menu options — low calorie, low fat, low sodium — for kids. Nearly 20 chain restaurants have voluntarily adopted the initiative, including Burger King, Au Bon Pain, Bonefish Grill, and more; McDonald’s is…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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