Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the…


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Millennial News Feed

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

Hermés is conforming to the new definition of luxury by being more accessible to young, “fashion-obsessed” consumers. The brand has launched a “colorfully-designed” and Instagrammable space stocked with entry-level pieces—including their slimmer Twilly scarf that is priced around $160—at Nordstrom’s Seattle flagship. To allow the consumer the ability “to engage and have fun and try things on without the intimidation,” products are out in the open on “moveable hooks on magnetized walls” instead of behind glass. (Racked)

Millennial entrepreneurs are leading the way for digital advertising. A Magisto survey on Millennial small to medium-sized business owners, revealed that they are spending more than half of their marketing budget on digital media, and are three times more likely than Boomers to spend the majority of their media budget on digital advertising. Social media and video are the main focus for Millennial marketers: 68% say they depend on social media ads to spread brand awareness, 60% leverage social media ads to create revenue, and 88% currently use or want to use video for digital advertising. (Business Wire

A new chatbot wants to monitor kids’ online activity, and educate them as well. Oyoty, targeted for children ages 12 and under, is a friendly bot that links itself to social media accounts and keeps watch of public postings. When Oyoty flags content for a particular issue—for example, a provocative selfie or sharing of personal data—it starts a two-way conversation with the child and explains why they should think twice before posting. To fulfill the aim of educating and empowering children when it comes to online safety, the act of editing or deleting the content is left to the child to execute. (TechCrunch

The digital-native generation is thinking twice before sharing their personal data. A LexisNexis survey on Millennials in the U.S., U.K., Germany, Hong Kong, Malaysia, Mexico, and Brazil, found that young consumers are hesitant to share their personal data, presenting an issue for businesses who “need to gather critical data for better fraud prevention.” In the U.S. about two-thirds of Millennials are worried about identity theft and data breaches—which was “surprisingly lower than most of their global counterparts, of whom more than 75 percent are concerned.” (FinextraPYMNTS

Finance publication Barron’s has launched a Millennial-focused site to hook in the next generation of investors. With a focus on quick daily stock analysis, video, and personal finance stories, Barron’s Next aims to give young consumers “an easy way to understand the economy and begin to take their first steps as investors.” Like S&P 500 or the Dow Jones Industrial Average, Barron’s Next also offers Next 50—a snapshot of stocks from brands that “young consumers love,” like Urban Outfitters and Tesla. (Digiday)  

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

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