Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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