Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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