Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the…

 
 

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Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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