Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the…

 
 

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Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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