Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the…

 
 

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Millennial News Feed

Quote of the Day: “I want to do the Trans-Siberian Railroad trip from Russia to China to experience diverse cultures in one ride.”

—Female, 30, Maine

Beauty aisles are undergoing "Sephorization" to cater to skeptical Millennials. The beauty industry is expected to grow to $51.8 billion in 2020, and women 18-34-year-olds are currently the largest portion of the cosmetic market, purchasing 10 types of products a year. The age group is a “suspicious crew,” opting to go in-store and signing up for sample box services instead of risking buying online. In response, retailers are rushing to offer consumers the chance to try before they buy. Target has created their own beauty trial box offering, and some online beauty brands are establishing brick-and-mortar locations. (Racked)

Elon Musk, founder of Tesla Motors and SpaceX, has struck a chord with Millennials. In a global survey of twenty-somethings, the iconic entrepreneur came in third as the public figure young adults most admire, behind Nelson Mandela and Pope Francis. His career perspective resonates with Millennials who “are willing to make less and take on more stress for the opportunity to help build part of that tomorrow.” Transparency and tangible goals are also at play: Musk’s social media feed highlights SpaceX's accomplishments, giving followers a look “behind the curtains of his companies.” (Inc.

Purpose-seeking Millennials have begun skipping beach getaways for social-impact vacations. After Carnival Cruise Line’s research showed that consumers had a “hunger for purpose,” the brand launched Fathom, a cruise where passengers can “partake in on-the-ground ‘impact’ activities such as making ceramic water filters in the Dominican Republic.” Breakout, “a leading company in what’s known as the social-impact travel industry,” has also gained traction, offering professionals 29-36-years-old an opportunity to network with peers in different cities and brainstorm ways to do good. (Bloomberg)  

Teens are spending almost nine hours a day consuming media on phones, computers, and tablets—double the amount of time the average American spends on their phone. A 2015 study from Common Sense Media has revealed that most of teens’ waking hours are spent staring at screens, which one integrative psychiatrist says could lead to “electronic screen syndrome,” or "sensory overload, lack of restorative sleep, and a hyperaroused nervous system." The data also found that kids from eight-12-years-old are spending almost six hours a day looking at screens. (Tech Insider

Angry Birds has taken over McDonald’s. Rovio, the entertainment company behind the movie, teamed up with the fast food giant and Sony to create a 360-degree video that places the audience within a McDonald’s location where the characters from the film fly around tables and interact with dining families, combining “animation with reality.” The spot garnered 4.5 million views in less than a week. This is the first time 360-video has been used in a fast food restaurant setting, but McDonald’s second venture into VR counting their Happy Meal activation. (Adweek

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

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