Ypulse Essentials: RIP Microsoft KIN, Facebook Fatigue, CW Jump Starts Fall Lineup

kinWhat killed the KIN (Price points? Botched marketing? Functionality issues? Wired says all of the above led to the demise of the social networking phone, which Microsoft says will not launch in Europe as planned as part of a new strategy to focus on the Windows 7 phone. More post-mortem analysis on Ad Age, reg. required. Meanwhile Apple makes meeting Millennial mobile needs look easy, adding a second camera lens for self-portraits to the new iPhone) (ars technica) (New York Times, reg. required)

- Madonna’s daughter turns fashion blogger (to promote the Material Girl line for Macy’s. But is it ‘4 realz’? Gawker says the “tween LOLz patois.. is so rampant it must be fake.” And speaking of the commodification of youth culture, check out this essay on the new-model teen from PopMatters)

- MTV inks deal with Warner Music Group (for exclusive rights to ads around the music videos of thousands of Warner artists. Also Doug Akin of Mr. Youth reports back from the Bonnaroo music festival with lessons on what makes event sponsorship ‘epic’) (Clickz) (MediaPost, reg. required)

- One in five teens show signs of ‘Facebook Fatigue’ (A survey of 600 teens from online gaming site Roiworld show more signs of waning interest. Look for what our own Ypulse Research has to say on this coming soon) (Mashable)

- Mountain Dew taps skate shops (for a chance to have their designs featured on limited-edition packaging and posted on GreenLabelArt.com. And Seth Green teams with Nintendo to appear in new ads for “Dragon Quest IX: Sentinels of the Starry Skies”) (MediaPost, reg. required)

- CW gets a head start on fall programming (debuting most of its lineup more than a week ahead other networks. And over on Salon, day pass required, tough questions for “Real World” creator Jonathan Murray on returning to New…

 
 

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Millennial News Feed

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

The NBA has teamed up with Budweiser to give fans their first virtual reality experience. At their playoff game last week, the Cleveland Cavaliers gave out cardboard VR headsets that also doubled as beer carriers. Attendees could access experiences like player intros, an inside look at the locker room, and a courtside view of the national anthem. The NBA says they are “always looking for new ways to connect with…fans by leveraging emerging technologies that deliver unique experiences,” and plans to continue to launch more videos throughout the playoffs. The NBA is latest of many brands that have jumped into using VR. (Adweek

A six-year-old fan convention has gotten “too big to ignore.” Described as “the Millennial and postMillennial equivalent” of Comic-Con, VidCon connects fans with their favorite video creators and counts YouTube as a top sponsor. Attendance for the event is poised to grow to 30,000 this year from 21,000 last year, when attendees were mostly teens and females. Not missing the “chance for a direct conversation with a very important, hard-to-reach audience,” the movie industry plans to make an appearance “in a major way for the first time.” Lionsgate plans to bring the star of upcoming thriller Nerve, and Warner Bros. will be doing an “elaborate stunt” to promoteFantastic Beasts and Where to Find Them. (The New York Times

Second screen behavior is only becoming more prevalent. Internet users are increasingly turning to additional devices while watching TV programming and commercials, leading “simultaneous usage” to grow to 85% this year from 80% in 2015. According to eMarketer, that’s 182.9 million Americans who are browsing the internet while watching TV at least once a month. Device ownership is also on the rise: smartphone ownership is expected to increase by 11% over the next few years, and tablet ownership by 4%. If the trend continues, more than nine out of ten internet users will be multi-tasking with their devices by 2018. (MediaPost

Older generations may have thing or two to teach Millennials about technology. A new study on adults in the U.K. and U.S. found that 18-34-year-olds tend to be more relaxed when it comes to online security, leading to compromised accounts. When asked if they ever used “easily cracked” passwords like birthdays, the word “password,” and “1234,” the majority of 51-69-year-olds said no, while two-thirds of Millennials who said yes. Not surprisingly, 35% of Millennials report one of their accounts was hacked over the past 12 months. (Quartz

We’ve reached peak Boomerang Generation: There are more Millennials living with their parents than significant others, roommates, or on their own, according to Pew Research data. In 2014, for the “first time in modern history,” about one-third of Millennials reported that they were living at their parents’ home. Although the recession limited the generation financially, the Washington Post says the trend has been “decades in the making, a result of deep-rooted societal transformations in education, work and family building.” Instead of marrying, moving out, and starting families, young adults are instead focusing on career paths, gaining more education, and saving up to move out on their own without the support of a significant other. (Washington Post

Quote of the Day: “I want to travel to Washington, because I love the Twilight series and I'd love to see the place it's based on.”

—Female, 23, CA

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