Ypulse Essentials: RIP Microsoft KIN, Facebook Fatigue, CW Jump Starts Fall Lineup

kinWhat killed the KIN (Price points? Botched marketing? Functionality issues? Wired says all of the above led to the demise of the social networking phone, which Microsoft says will not launch in Europe as planned as part of a new strategy to focus on the Windows 7 phone. More post-mortem analysis on Ad Age, reg. required. Meanwhile Apple makes meeting Millennial mobile needs look easy, adding a second camera lens for self-portraits to the new iPhone) (ars technica) (New York Times, reg. required)

- Madonna’s daughter turns fashion blogger (to promote the Material Girl line for Macy’s. But is it ‘4 realz’? Gawker says the “tween LOLz patois.. is so rampant it must be fake.” And speaking of the commodification of youth culture, check out this essay on the new-model teen from PopMatters)

- MTV inks deal with Warner Music Group (for exclusive rights to ads around the music videos of thousands of Warner artists. Also Doug Akin of Mr. Youth reports back from the Bonnaroo music festival with lessons on what makes event sponsorship ‘epic’) (Clickz) (MediaPost, reg. required)

- One in five teens show signs of ‘Facebook Fatigue’ (A survey of 600 teens from online gaming site Roiworld show more signs of waning interest. Look for what our own Ypulse Research has to say on this coming soon) (Mashable)

- Mountain Dew taps skate shops (for a chance to have their designs featured on limited-edition packaging and posted on GreenLabelArt.com. And Seth Green teams with Nintendo to appear in new ads for “Dragon Quest IX: Sentinels of the Starry Skies”) (MediaPost, reg. required)

- CW gets a head start on fall programming (debuting most of its lineup more than a week ahead other networks. And over on Salon, day pass required, tough questions for “Real World” creator Jonathan Murray on returning to New…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies