Ypulse Essentials: Rebecca Black's Moment, 'Hunger Games' Poster Catches Fire, 'Jersey Shore' Season 4

Rebecca Black My MomentRebecca Black is back (with her new single, “My Moment.” Yeah, haters gonna hate — read the comments section if you dare — but we’re charmed by the catchy tune, which has already racked up more than 250,000 views in less than a day. This really is Black’s moment, as she also lands a Teen Choice Award nomination, along with “Pretty Little Liars,” “Switched At Birth,” and “Captain America”) (YouTube) (THR)

- Captain Planet becomes the latest 80s franchise (to get a reboot. Look for the live-action version of the environmental superhero and his Planeteers to grace the big screen soon. Speaking of movies we can’t wait to see, here’s the first digital movie poster for “The Hunger Games.” But watch out — fire is catching!) (Kidscreen) (MTV)

- Check out the trailer for the fourth season of “Jersey Shore” (which starts August 4. From the look of it, Pauly D is right, there’s new drama every single day. Fist pump!) (People)

- Just like “Christmas creep,” back to school shopping season (comes earlier and earlier every year. For kids, it might seem like summer just began, but retailers are already looking like fall is here as they try to lure shoppers who are wary of the economy and hunting for deals) (NY Times, reg required)

- Parents associations in Australia are backing a proposal (that would make courses on online etiquette, privacy, and the long-term effects of posting mandatory for school children in the hopes it would help reduce cyberbullying in the country. In other education news, the Thiel Fellows are blogging about their experiences making it in the world without a college degree over on Fast Company) (AllTwitter)

- Google+ finally launches an iPhone app (but based on the reviews, it sounds like the developers should have waited until they’d perfected it. Still, Google+…

 
 

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Millennial News Feed

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

Those fretting about the "dating apocalypse" are missing a lot, but it's true that dating in the digital age is full of complications for young consumers. While some truly believe that so-called hookup culture is the problem, there is another theory out there for the modern dating scene’s issues: math. The book DATE-ONOMICS: How Dating Became a Lopsided Numbers Game argues that hookup culture is actually a result of unequal numbers in the gender pool. In short, far more women are going to college, and “when gender ratios skew toward women, as they do today among college grads, the dating culture becomes more sexualized.” (Washington Post)

Every parent who has asked, “What were they thinking?!” when they see teens’ questionable social media posts finally has an answer: nothing. Ask.fm’s recent survey found that 80% of teens post status updates, or send tweets without thinking about the consequences of what they’re broadcasting. But many of their parents don’t actually know what’s being posted anyway: 43% say they don’t keep tabs on their children’s online activity. (Jezebel)

When Millennials get over their wariness of the stock market and actually do invest, they still aren’t making the same choices their parents did. Younger investors favor “passive management,” and tend to choose less volatile stocks. Unsurprisingly, their tech-reliance is also influencing their investments, and they're using online wealth management tools and “robo-advisors,” while Boomers still rely on information from peers, traditional brokers, and financial advisors. (Nasdaq)

According to a recent Ypulse monthly survey, 91% of 13-32-year-olds say they care about their health and being healthy, and 73% say they enjoy exercising—so it makes sense that it’s young consumers who are spending on health and wellness products. Another recent study found that one in three Millennials share health content through social media, texts, or email every week. Their fitness behavior is driving the growth in health tech: health and wellness apps have seen 171% annual growth in usage. (MediaPost)

We’ve told you about the unique and wonderful talents of YouTuber Todrick Hall in the past, but in case you missed that, Fast Company has a “Non-Millennials’ Guide” to Hall—because he’s now got his own show on MTV. Todrick, which premieres tonight, is a reality show that gives viewers a behind-the-scenes look at Hall and his creative crew making their musical online videos. The singer's YouTube channel currently has over 1.6 million followers. (Fast Company)

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

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