Ypulse Essentials: Rebecca Black's Moment, 'Hunger Games' Poster Catches Fire, 'Jersey Shore' Season 4

Rebecca Black My MomentRebecca Black is back (with her new single, “My Moment.” Yeah, haters gonna hate — read the comments section if you dare — but we’re charmed by the catchy tune, which has already racked up more than 250,000 views in less than a day. This really is Black’s moment, as she also lands a Teen Choice Award nomination, along with “Pretty Little Liars,” “Switched At Birth,” and “Captain America”) (YouTube) (THR)

- Captain Planet becomes the latest 80s franchise (to get a reboot. Look for the live-action version of the environmental superhero and his Planeteers to grace the big screen soon. Speaking of movies we can’t wait to see, here’s the first digital movie poster for “The Hunger Games.” But watch out — fire is catching!) (Kidscreen) (MTV)

- Check out the trailer for the fourth season of “Jersey Shore” (which starts August 4. From the look of it, Pauly D is right, there’s new drama every single day. Fist pump!) (People)

- Just like “Christmas creep,” back to school shopping season (comes earlier and earlier every year. For kids, it might seem like summer just began, but retailers are already looking like fall is here as they try to lure shoppers who are wary of the economy and hunting for deals) (NY Times, reg required)

- Parents associations in Australia are backing a proposal (that would make courses on online etiquette, privacy, and the long-term effects of posting mandatory for school children in the hopes it would help reduce cyberbullying in the country. In other education news, the Thiel Fellows are blogging about their experiences making it in the world without a college degree over on Fast Company) (AllTwitter)

- Google+ finally launches an iPhone app (but based on the reviews, it sounds like the developers should have waited until they’d perfected it. Still, Google+…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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