Ypulse Essentials: Rebecca Black's Moment, 'Hunger Games' Poster Catches Fire, 'Jersey Shore' Season 4

Rebecca Black My MomentRebecca Black is back (with her new single, “My Moment.” Yeah, haters gonna hate — read the comments section if you dare — but we’re charmed by the catchy tune, which has already racked up more than 250,000 views in less than a day. This really is Black’s moment, as she also lands a Teen Choice Award nomination, along with “Pretty Little Liars,” “Switched At Birth,” and “Captain America”) (YouTube) (THR)

- Captain Planet becomes the latest 80s franchise (to get a reboot. Look for the live-action version of the environmental superhero and his Planeteers to grace the big screen soon. Speaking of movies we can’t wait to see, here’s the first digital movie poster for “The Hunger Games.” But watch out — fire is catching!) (Kidscreen) (MTV)

- Check out the trailer for the fourth season of “Jersey Shore” (which starts August 4. From the look of it, Pauly D is right, there’s new drama every single day. Fist pump!) (People)

- Just like “Christmas creep,” back to school shopping season (comes earlier and earlier every year. For kids, it might seem like summer just began, but retailers are already looking like fall is here as they try to lure shoppers who are wary of the economy and hunting for deals) (NY Times, reg required)

- Parents associations in Australia are backing a proposal (that would make courses on online etiquette, privacy, and the long-term effects of posting mandatory for school children in the hopes it would help reduce cyberbullying in the country. In other education news, the Thiel Fellows are blogging about their experiences making it in the world without a college degree over on Fast Company) (AllTwitter)

- Google+ finally launches an iPhone app (but based on the reviews, it sounds like the developers should have waited until they’d perfected it. Still, Google+…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies