Ypulse Essentials: Rebecca Black To Release New Hits, Comic-Con Schedule Revealed, 'Transformers' Still At The Top

Rebecca BlackIf you thought Rebecca Black was just a one-hit wonder (then think again! Sure she stumbled upon fame, but after getting more YouTube hits than Justin Bieber and Lady Gaga — impressive right? — it’s no surprise that Rebecca is continuing her music career. She’s releasing her next song, “My Moment” on July 18th and has an EP coming out in August. Sounds like fun, fun, fun! We’re also excited about Lady Gaga’s upcoming mermaid-inspired music video. Apparently she’s wanted to do this for a while to show off her mermaid alter ego Yuyi. Oh Gaga…) (TheHollywoodReporter) (PopDust)

- Prepare yourselves Comic-Con fans (for what might be the most amazing convention yet. The full schedule is finally here, so take a look! The event is packed with panels from graphic novel and comic creators to previews of the “Glee” 3D concert and “Buffy the Vampire Slayer Musical!” Who’s excited?) (Entertainment Weekly)

- It’s official — ‘Transformers: Dark Side of the Moon’ is the highest-grossing film of the year so far (after holding the top spot at the box office during its first two weekends. The film raked in $47 million in sales this past weekend, bringing in a grand total of $261 million to date. But just wait until “Harry Potter and the Deathly Hallows: Part 2” comes out this weekend. Speaking of which, Warner Bros. has a new licensing program just in time for the final film’s release. There’s LEGO playsets featuring scenes from the stories, wands and artifacts from the Noble Collection, and much more. If you’re having HP nostalgia already, these items might be a good solution) (TV Guide) (Kidscreen)

- Disney Channel fans who’ve always dreamed of being in the spotlight (now have a chance thanks to the Shake It Up: Make Your Mark Ultimate Dance Off contest.…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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