Ypulse Essentials: Rebecca Black To Release New Hits, Comic-Con Schedule Revealed, 'Transformers' Still At The Top

Rebecca BlackIf you thought Rebecca Black was just a one-hit wonder (then think again! Sure she stumbled upon fame, but after getting more YouTube hits than Justin Bieber and Lady Gaga — impressive right? — it’s no surprise that Rebecca is continuing her music career. She’s releasing her next song, “My Moment” on July 18th and has an EP coming out in August. Sounds like fun, fun, fun! We’re also excited about Lady Gaga’s upcoming mermaid-inspired music video. Apparently she’s wanted to do this for a while to show off her mermaid alter ego Yuyi. Oh Gaga…) (TheHollywoodReporter) (PopDust)

- Prepare yourselves Comic-Con fans (for what might be the most amazing convention yet. The full schedule is finally here, so take a look! The event is packed with panels from graphic novel and comic creators to previews of the “Glee” 3D concert and “Buffy the Vampire Slayer Musical!” Who’s excited?) (Entertainment Weekly)

- It’s official — ‘Transformers: Dark Side of the Moon’ is the highest-grossing film of the year so far (after holding the top spot at the box office during its first two weekends. The film raked in $47 million in sales this past weekend, bringing in a grand total of $261 million to date. But just wait until “Harry Potter and the Deathly Hallows: Part 2” comes out this weekend. Speaking of which, Warner Bros. has a new licensing program just in time for the final film’s release. There’s LEGO playsets featuring scenes from the stories, wands and artifacts from the Noble Collection, and much more. If you’re having HP nostalgia already, these items might be a good solution) (TV Guide) (Kidscreen)

- Disney Channel fans who’ve always dreamed of being in the spotlight (now have a chance thanks to the Shake It Up: Make Your Mark Ultimate Dance Off contest.…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “There was a travel commercial where the mother was stressed and daydreaming about laying on the beach escaping it all and then told the benefits and specials of the travel company. I felt like this commercial made parenting look like a chore and children something to be escaped.” –Female, 32, MA

It’s only April, but talk of prom is already buzzing. Promposals are a trend we highlighted last year, and as they become increasingly popular, they’re also becoming increasingly pricey. According to a Visa survey, this year the creative, out there, and publicized prom invites are costing an average of $324. Although these numbers are only predictions of what will be spent, they illustrate the popularity and growing importance of the new custom. On average, the promposal makes up about a third of the total cost of prom, which for 2015 is said to be $919 for everything including clothes, limos, tickets, flowers, and so on—down 6% from last year. (Washington Post)

Need some midweek inspiration? Well, this will either make you feel motivated or extremely jealous: These 12 teens are probably making more money than you, and if they aren’t now, they will be soon. The list includes a 17-year-old who has made millions with her jewelry company, app developers, self-published authors, and YouTube stars—all “beacons of multi-tasking excellence” who founded their companies while simultaneously going to school, applying to college, and just trying to do normal teenage things. (Inc.)

Here’s another Millennial name to keep an eye on: Olajide “KSI” Olatunji is a 21-year-old YouTube star who has used gaming, vlogging, and his online experience to become a self-made millionaire. KSI is being featured in Vice’s e-sports documentary series, and is reportedly the second most watched YouTube channel in the UK, with almost 9 million subscribers, and 1.5 billion video views. Fans tune in for his “boisterous” personality and energetic gameplay. While some companies have severed ties with the rising star thanks to some NSFW antics, he is continuing to expand his brand to include merchandising, music, and acting. His fame could continue to grow as young e-sports stars become more mainstream figures. (Business Insider)

Grocery shopping: It might not be glamorous, but it is a regular part of most consumers’ lives—including Millennials. As supermarkets struggle, they’re working to win over this generation of shoppers by stocking more of the foods they want, like “local, craft and fermented foods, and big international flavors (i.e., kimchi).” Experts also advise making grocery shopping an experience rather than a chore by hosting seasonal events, tastings, and cooking demos, to foster the “connection and community” Millennials want. Finally, eliminating store visits altogether might be necessary, as the “food tech sector is booming” and young consumers want everyday chores cut out of their schedules. (NPR)

Gender targeting isn’t just an issue in the toy aisle; it’s also extremely common on the mobile apps the next generation is spending a lot of their time on. But some parents don’t want their kids to feel excluded from certain games, or play in spaces where pink is only for girls and only boys can play with cars. Popular app developer Toca Boca recently announced that they’re actively focusing on creating gender neutral content to make all of their games more inclusive. Their Toca Hair Salon app has male, female, and androgynous characters, and the Toca Cars game features a brother and sister who are equally good at driving their cars. From the colors used in a science lab to the shape of robots, the developer works to create “gender balance” and make apps that appeal to boys and girls equally. (coolmomtechToca Boca)

Who has time to sift through data? If you do, please let us know your secret. For those of you who don’t, we have good news. Ypulse regularly publishes informative Infographic Snapshots to make even complex data easy to understand and quick to digest. These infographics are data visualizations that take our proprietary monthly survey stats and synthesize them to tell a story about this generation’s behaviors and views. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies