Ypulse Essentials: Nintendo's Network, Few Tweens Wear Sunscreen, Ferris Bueller Is Back

Gamers rejoice! Nintendo is finally launching a digital network for the 3DS and Wii U (which sounds similar to Xbox Live and PlayStation’s Network in that users can have a personal account to connect with other services, participate in competitions, and interact with other players. It’s about time Nintendo! In other gaming news, board games may seem obsolete, but they’re making a comeback as they get a digital update online, via apps, or in video game form. Who’s ready for game night?) (USA Today) (Fast Company)

- We’re a little alarmed that only a quarter of tweens wear sunscreen regularly (according to a new study from Stephen Dusza, a researcher at Memorial Sloan-Kettering Cancer Center in NYC. What’s more, sunscreen use declines sharply from fifth to eighth grade while interest in tanning — particularly among girls — rises. In fact, 40% of eighth graders associate “getting color” with being healthy. Maybe it’s time to stop watching “Jersey Shore” and start learning more about skincare!) (CBS News)

- With the Superbowl quickly approaching, the Internet has been buzzing about the ads we’ll soon see (many of which are Millennial centric, especially Matthew Broderick’s highly-anticipated commercial in which he’ll reprise his role as Ferris Bueller! We’re not sure what he’ll be sponsoring, but the teaser clip has already gone viral. If Bueller isn’t your thing, check out this comical ad for Audi playing on the vampire obsessed culture we live in; seriously, the cars’ headlights are a vampire slayer! But the cutest campaign of all is Coca-Cola’s where its infamous polar bears will react to the game and ads in real time. They’ll chill on their snowfa watching the game and provide commentary via TV ads, Facebook, Twitter, and on

 
 

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Millennial News Feed

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

Nike has taken the gold in Olympic ad engagement with a focus on authenticity. The brand’s 2016 Rio Olympic Games campaign “stepped beyond” “Just Do It” with a series of spots showing average people pushing themselves beyond their limits. The response to the approach has been overwhelmingly positive–viewers of one ad featuring a mountain climber born without arms and legs called it their “new favorite Nike video.” The campaign exceeded “any other brand in engagement rates,” earning 6.7 million shares and 6.5 million likes and favorites since March. (MediaPost

Facebook is taking a new swipe at Snapchat with a new camera-first app for teens only. Lifestage, created by a 19-year-old former Facebook intern, reimagines the original Facebook experience for teens today with profile pages filled with video clips and filters. Currently, the app’s network is limited to high school and undergrad students—users over the age of 21 can only see their own profiles. However, teens can see the profiles of all other users, “inside and outside” their schools, which could make privacy a concern. Facebook’s previous standalone apps have not found much success, leading the site to shut down their Creative Labs division last year. (The Daily Dot,BuzzFeed)

Unable to compete with social media, The New York Times is putting an end to its Millennial news app. NYT Now was launched in 2014 in an effort to lure in young readers with conversational content at a discounted price. After failing to attract new users, the app dropped its paywall for a freemium model that let users read up to 10 free articles a month. The updated strategy still did little to bring in a younger audience, averaging 257,000 unique users in the past three months. (Business Insider

College students are increasingly taking their athletic talents off the field. At many colleges, you don’t need to play traditional sports like football, track, or lacrosse to be a star athlete—instead, students are opting for sports that require “little prerequisite talent and less on-field aggression,” like ultimate Frisbee, rock climbing, fishing, and wood-chopping tournaments. Many of these alt-sport players discover the new competitive activities because they don’t fit the strict requirements to join other sports teams, and say inclusive team spirit and lack of competitive strife between opponents are major draws. (The Wall Street Journal

Most beauty brands are trying to draw in younger consumers, and Estée Lauder has strategic plans to keep Millennials happy. The brand’s recent profit boost was mostly generated by “color cosmetics brands like Estée Lauder, SmashboxMAC and Clinique,” but prestige fragrance and skin care continue to suffer. They plan to revive the segment by focusing on “selfie culture,” and count on the social media strategy that has fueled their makeup success to work on “instant-gratification” products like face masks and moisturizers. Partnerships with digital influencers, including those with lower but highly engaged followings, are also in the plans. (Fashionista)

Quote of the Day: “I like yoga because It can be used for the body, mind, breath, and soul if desired. I can do it alone or with other people. It can also be as short or long as I want.”—Female, 27, AR

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