Ypulse Essentials: Nintendo's Network, Few Tweens Wear Sunscreen, Ferris Bueller Is Back

Gamers rejoice! Nintendo is finally launching a digital network for the 3DS and Wii U (which sounds similar to Xbox Live and PlayStation’s Network in that users can have a personal account to connect with other services, participate in competitions, and interact with other players. It’s about time Nintendo! In other gaming news, board games may seem obsolete, but they’re making a comeback as they get a digital update online, via apps, or in video game form. Who’s ready for game night?) (USA Today) (Fast Company)

- We’re a little alarmed that only a quarter of tweens wear sunscreen regularly (according to a new study from Stephen Dusza, a researcher at Memorial Sloan-Kettering Cancer Center in NYC. What’s more, sunscreen use declines sharply from fifth to eighth grade while interest in tanning — particularly among girls — rises. In fact, 40% of eighth graders associate “getting color” with being healthy. Maybe it’s time to stop watching “Jersey Shore” and start learning more about skincare!) (CBS News)

- With the Superbowl quickly approaching, the Internet has been buzzing about the ads we’ll soon see (many of which are Millennial centric, especially Matthew Broderick’s highly-anticipated commercial in which he’ll reprise his role as Ferris Bueller! We’re not sure what he’ll be sponsoring, but the teaser clip has already gone viral. If Bueller isn’t your thing, check out this comical ad for Audi playing on the vampire obsessed culture we live in; seriously, the cars’ headlights are a vampire slayer! But the cutest campaign of all is Coca-Cola’s where its infamous polar bears will react to the game and ads in real time. They’ll chill on their snowfa watching the game and provide commentary via TV ads, Facebook, Twitter, and on

 
 

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Millennial News Feed

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

The NBA has teamed up with Budweiser to give fans their first virtual reality experience. At their playoff game last week, the Cleveland Cavaliers gave out cardboard VR headsets that also doubled as beer carriers. Attendees could access experiences like player intros, an inside look at the locker room, and a courtside view of the national anthem. The NBA says they are “always looking for new ways to connect with…fans by leveraging emerging technologies that deliver unique experiences,” and plans to continue to launch more videos throughout the playoffs. The NBA is latest of many brands that have jumped into using VR. (Adweek

A six-year-old fan convention has gotten “too big to ignore.” Described as “the Millennial and postMillennial equivalent” of Comic-Con, VidCon connects fans with their favorite video creators and counts YouTube as a top sponsor. Attendance for the event is poised to grow to 30,000 this year from 21,000 last year, when attendees were mostly teens and females. Not missing the “chance for a direct conversation with a very important, hard-to-reach audience,” the movie industry plans to make an appearance “in a major way for the first time.” Lionsgate plans to bring the star of upcoming thriller Nerve, and Warner Bros. will be doing an “elaborate stunt” to promoteFantastic Beasts and Where to Find Them. (The New York Times

Second screen behavior is only becoming more prevalent. Internet users are increasingly turning to additional devices while watching TV programming and commercials, leading “simultaneous usage” to grow to 85% this year from 80% in 2015. According to eMarketer, that’s 182.9 million Americans who are browsing the internet while watching TV at least once a month. Device ownership is also on the rise: smartphone ownership is expected to increase by 11% over the next few years, and tablet ownership by 4%. If the trend continues, more than nine out of ten internet users will be multi-tasking with their devices by 2018. (MediaPost

Older generations may have thing or two to teach Millennials about technology. A new study on adults in the U.K. and U.S. found that 18-34-year-olds tend to be more relaxed when it comes to online security, leading to compromised accounts. When asked if they ever used “easily cracked” passwords like birthdays, the word “password,” and “1234,” the majority of 51-69-year-olds said no, while two-thirds of Millennials who said yes. Not surprisingly, 35% of Millennials report one of their accounts was hacked over the past 12 months. (Quartz

We’ve reached peak Boomerang Generation: There are more Millennials living with their parents than significant others, roommates, or on their own, according to Pew Research data. In 2014, for the “first time in modern history,” about one-third of Millennials reported that they were living at their parents’ home. Although the recession limited the generation financially, the Washington Post says the trend has been “decades in the making, a result of deep-rooted societal transformations in education, work and family building.” Instead of marrying, moving out, and starting families, young adults are instead focusing on career paths, gaining more education, and saving up to move out on their own without the support of a significant other. (Washington Post

Quote of the Day: “I want to travel to Washington, because I love the Twilight series and I'd love to see the place it's based on.”

—Female, 23, CA

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