Ypulse Essentials: Nintendo's Network, Few Tweens Wear Sunscreen, Ferris Bueller Is Back

Gamers rejoice! Nintendo is finally launching a digital network for the 3DS and Wii U (which sounds similar to Xbox Live and PlayStation’s Network in that users can have a personal account to connect with other services, participate in competitions, and interact with other players. It’s about time Nintendo! In other gaming news, board games may seem obsolete, but they’re making a comeback as they get a digital update online, via apps, or in video game form. Who’s ready for game night?) (USA Today) (Fast Company)

- We’re a little alarmed that only a quarter of tweens wear sunscreen regularly (according to a new study from Stephen Dusza, a researcher at Memorial Sloan-Kettering Cancer Center in NYC. What’s more, sunscreen use declines sharply from fifth to eighth grade while interest in tanning — particularly among girls — rises. In fact, 40% of eighth graders associate “getting color” with being healthy. Maybe it’s time to stop watching “Jersey Shore” and start learning more about skincare!) (CBS News)

- With the Superbowl quickly approaching, the Internet has been buzzing about the ads we’ll soon see (many of which are Millennial centric, especially Matthew Broderick’s highly-anticipated commercial in which he’ll reprise his role as Ferris Bueller! We’re not sure what he’ll be sponsoring, but the teaser clip has already gone viral. If Bueller isn’t your thing, check out this comical ad for Audi playing on the vampire obsessed culture we live in; seriously, the cars’ headlights are a vampire slayer! But the cutest campaign of all is Coca-Cola’s where its infamous polar bears will react to the game and ads in real time. They’ll chill on their snowfa watching the game and provide commentary via TV ads, Facebook, Twitter, and on

 
 

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Millennial News Feed

Quote of the Day: “Video game soundtracks have been present throughout my life.” –Male, 32, IN 

Snapchat says that 60% of American youth are users of their platform, and they have some major plans for the future. (Note: Ypulse’s most recent social media tracker actually found that 40% of 13-32-year-olds and 52% of 13-17-year-olds use the app.) Twenty-four-year-old CEO Evan Spiegel believes that teens and Millennials will make Snapchat the future of media, and mobile content will replace traditional TV. (The VergeBloomberg)

A recently discovered Google patent hints that the tech giant could one day create toys that can react to children’s voices, and record what they say. The digital/cuddly playthings could also physically respond to information with head tilts and different expressions. Some are calling the concept “creepy,” but our top toy trends of 2015 included several products that monitor and have conversations with children, including the new Hello Barbie. (Campaign)

The debate around cell phones in classrooms continues, and new research is weighing on the side of teachers and parents who want them banned. A working paper suggests that removing cell phones from schools results in an increase in academic performance, especially amongst the lowest-performing students. New York City Mayor DeBlasio recently lifted the cellphone ban in schools, in part because children were paying local adults to store their phones each day. (NYMag)

We’ve told brands about the importance of marketing on visual platforms, and those who do should take note: filtered photos are significantly more liked than #nofilter shots. A recent study found that filtered photos are 45% more likely to be commented on, and that people prefer high contrast, warm temperature filters. Filter judgment from more serious photographers is also fading as mobile has become the most ubiquitous picture-taking method. (Wired)

The Millennial Trains project is making its third voyage, carrying innovative members of the generation on a rail tour across the U.S. The participants are young entrepreneurs who share their ideas on how to change the world along the ride, which includes meetups, interviews, and other experiences to help them develop their concepts. This group includes a doctoral student studying nutritional programs for obese children, and a postdoc working on a project to keep the elderly more safe. (Fast Company)

We don’t just deliver data. Along with our monthly survey data, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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