Ypulse Essentials: Nicktoons Turns 20,'Breaking Dawn' Stills, KidZui Creates A Children's Search Enginge

Happy Birthday, Nicktoons! (Twenty years ago, Nickelodeon debuted “Doug,” “Rugrats,” and “Ren & Stimpy” – the very first Nicktoons, which revolutionized children’s TV! Thankfully “Doug” is currently part of the network’s The 90s Are All That block, but we miss the other beloved programs! Animation has changed a lot over the years and you can expect it to continue to adapt thanks to researchers at Carnegie Mellon University and Disney Research. They’ve teamed up to build 3D face models, which will give characters improved facial expressions) (Nickandmore) (Kidscreen)

- Twihards rejoice! (New stills from “The Twilight Saga: Breaking Dawn: Part 1” are here and trust us, you’ll want to see them. We can hardly wait for the movie to come out this fall! Speaking of excitement, we’re even more eager for “The Hunger Games” after seeing a new still of Gale at The Reaping. And in other entertainment news, two new characters have been cast for “Glee” Season 3...“Friday Night Lights”‘s LaMarcus Tinker will play Mercedes’s boyfriend and Vanessa Lengies of “American Dreams” will play Sugar, a mean girl who can’t carry a tune) (Entertainment Weekly) (MTV) (JustJaredJr)

- Kids are taking over the digital space (which is why KidZui launched a kid-friendly search engine called Zui.com. The site features a user-friendly design and age-appropriate YouTube videos, games, images, and suggestions for similar search terms. Zui.com is also Facebook-compatible so kids can share content with their parents if they’re on the social network. Apparently babies need tablets too, which is why tech company Vinci is releasing a device for children zero to four years old. It includes games, story books, and music videos that are designed to teach kids basic language, cognition,…

 
 

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Millennial News Feed

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

This year’s Olympics will be the most social yet—thanks to the digital generation. According to a study, Facebook will be the leading platform adults use converse during the event, but 35% of 18-24-year-olds and 19% of 25-34-year-olds plan to use Snapchat to share Olympic content. Compared to other age groups, Millennials will be two times more interested in human-interest stories and meme-worthy moments during the event. (Business Wire

Promposals aren't just a viral trend, they are now the most expensive prom cost for some. A study by Visa Inc. has found that an American household spends an average of $324 on promposing, and parents are increasingly footing the bill: In 2015, parents paid for up to 73% in of prom costs, up from 56% in 2014. Companies like The Heart Bandits are cashing in on the trend by charging upwards of $1000 to plan promposals, and brands are as well: Men’s Wearhouse Inc. declared March 11th promposal day on social media to sell tuxes for the occasion. (Bloomberg

Gap Inc. has launched a new athleisure line for children ages six to 14, bringing the high-fashion workout trend to the pre-teen set. Athleta Girl, an extension of the activewear brand Athleta, is categorized by activities like “run,” ”yoga and studio,” and “swim.” According to the fitness brand, the label was in demand: “A girls’ line is something our customers have been asking for. Girls today want to dress sporty. They are living more active lives.” Marketing and design for the line is leaning on girl power, with graphic tees showing off slogans like "Dream crazy big." (JezebelRacked)

As esports continues to grow, brands are figuring out to how to tap into the potential marketing goldmine. This year the global esports market will make $463 million, and will reportedly rake in $1.1 billion in 2019. Brands have begun sponsoring teams by adding their logos to players’ jerseys or hats, but they could potentially expand to leagues in the future. The key to effective branding will be “genuinely offering something new or valuable to the audience.” (VentureBeat)  

Can a brand create online influencers? In an approach that could be described as “reverse influencer marketing,” Mars is attempting to revive the classic candy bar 3 Musketeers with young consumers through a digital-only campaign featuring the “Musketeens”—three unknowns they want to turn into YouTube stars. The teens look and act like established YouTube influencers, and have been able to garner 400,000 video views. But the response has been split, with a large portion of users calling out the videos as annoying ads. (Digiday

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

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