Ypulse Essentials: New Nook Tablet And Playstation Vita Debut, Staying Positive Online, 'Hunger Games' Cast Goes On A Mall Tour

Playstation VitaBarnes & Noble is going head to head (in a tablet war. Barnes & Noble is cutting the memory of its Nook Tablet to 8GB and the price to $199 to match the Kindle Fire in cost and capacity. Meanwhile, Amazon seems to have its sights set on Apple with rumors swirling that the online retailer plans to introduce a 10-inch tablet which would be more in line with the iPad. And Apple is reportedly testing a mini version of its iPad that would be competitive with Barnes & Noble and Amazon’s smaller-sized tablets. In other tech news, Sony’s Playstation Vita went on sale today and the portable gaming system — which offers gamers better controls and a more sophisticated gaming experience than smartphones — is already selling well, according to Sony) (CNET) (eBookNewser) (CBSNews) (Time)

- The Internet has its share of trolls, but some websites prefer to focus on the positive (instead of the negative, such as Positively Positive. The site provides a daily dose of good news for users. Similarly, HelloGiggles was founded by Zooey Deschanel, Molly McAleer, and Sophia Rossi as an “entertaining and supportive community” for people to interact online in a troll-free space. It even has a “no gossip” policy. With Millennials facing such tough times, they can use all of the positive online inspiration they can get!) (Mashable)

- The cast of ‘The Hunger Games’ is coming to a city near you! (Get ready for malls from Seattle to Miami to be overrun with screaming fans, a la Twilight. At each stop, fans will get a chance to ask questions of the film’s stars in a Q&A session, and they can enter to win give aways from the tour’s sponsors, including Microsoft and China Glaze. Speaking of “Hunger Games,” here’s your friendly reminder that tickets go on sale today for the March 23rd opening) (Deadline…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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