Ypulse Essentials: MTV Will Remake 'Inbetweeners,' College Admissions Get Tougher, 'Glee' Is Streaming On Netflix

Inbetweeners‘Inbetweeners’ becomes the latest British show (to get an MTV remake. The series focuses on four middle class high school boys who aren’t in with the in crowd, but also aren’t quite nerdy. It sounds way less controversial than “Skins,” but we’re sure the PTC will keep a close eye on it, just in case… In other MTV news, the network is promoting national STD Awareness Month and the “Get Yourself Tested” campaign with PSAs, show specials, and a campus tour) (Deadline Hollywood) (Kaiser Family Foundation)

- Are Angry Birds (the next Beanie Babies? The stuffed animals are selling like hot cakes and a TV show is in the works…) (Fast Company)

- Trends in college admissions (are making this the most difficult year ever for American students to get into the college of their choice) (Daily Beast)

- ‘Glee’ is coming (to Neflix. The first season of Fox’s hit show will be available for streaming starting today. In other digital news, GameStop is moving toward online videogame distribution) (CNET) (All Things Digital)

- Even kids should be working for a living (rather than being given allowances — which one author calls “welfare for children” — to stem the sense of entitlement and expectation of pay for doing nothing) (Forbes)

- Facebook streamlined its mobile presence (making it possible for users to access the mobile site, regardless of their device’s platform. Meanwhile, Google takes a tip from Facebook adding a +1 button to search results so people can see what links their friends like) (Mashable) (CNN)

- We wish this were an April Fool’s joke (but it’s probably not. Mark Ecko is offering a mere 20% discount — for life! — to a fan who gets a tattoo of his rhino logo. On the other hand, we approve of Funny or Die’s prank, turning it’s site into Friday or Die…in case you haven’t had…

 
 

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Millennial News Feed

Quote of the Day: “Music is an integral part of my life. A day without music is a bad day.” –Male, 16, MS

We’ve told you exactly what a day in Millennial and teen’s mobile use looks like, and now the Mary Meeker Internet trend report has even more stats on their phone addiction: 87% of 18-34-year-olds say their smartphone “never leaves [their] side, night or day.” They also think phones are the key to the future: three in five believe everything will be done on mobile devices in the next five years. (Time)

The YouTube Kids app may have high reviews, but an FTC complaint against the video platform reveals that the line between marketing and content is blurring more than some are comfortable with. Consumer groups are objecting to the (very popular) unboxing videos being included on the app. The clips, which feature kids and sometimes adults opening toys, could be interpreted as commercials for the product. (CNN Money

Oreos is getting weird to promote their new S’mores cookies to Millennials. The brand has released a series of PSA-style videos starring a mascot called S’morey The Unidentified Forest Creature and featuring “throwback ‘90s-style animations.” The spots, which will run on social media, are absurdist scenarios where S’morey puts out unusual campfires and doles out Oreos. (Adweek)

The legend of the entrepreneurial Millennial may be more hyped than factual. New data shows that while startup activity in the U.S. has increased overall, fewer 20-34-year-olds launched new businesses in 2014 than did 19 years ago. Student loan debt is likely contributing to their lack of entrepreneurship, and as we’ve said for some time, their risk-averse natures weigh heavily on their career decisions. (CNBC)

We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns and mascots. KFC was confident their revival of Colonel Sanders would capture the hearts of Millennials, and so far it looks like they may be right. According to the brand, the response has been about “80% positive” and they’re very happy that people are talking about the chain again. The Colonel was revived after it was discovered 60% of Millennials had never eaten at the chicken chain. (Business Insider)

72% of 13-32-year-olds are interested in travel. How do we know? Every month we reach out to our panel of over 60,000, asking 1,000 Millennials and teens about their behaviors, interests, current events, seasonal trends, changing attitudes, and new norms. The results of these monthly surveys are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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