Ypulse Essentials: MTV Will Remake 'Inbetweeners,' College Admissions Get Tougher, 'Glee' Is Streaming On Netflix

Inbetweeners‘Inbetweeners’ becomes the latest British show (to get an MTV remake. The series focuses on four middle class high school boys who aren’t in with the in crowd, but also aren’t quite nerdy. It sounds way less controversial than “Skins,” but we’re sure the PTC will keep a close eye on it, just in case… In other MTV news, the network is promoting national STD Awareness Month and the “Get Yourself Tested” campaign with PSAs, show specials, and a campus tour) (Deadline Hollywood) (Kaiser Family Foundation)

- Are Angry Birds (the next Beanie Babies? The stuffed animals are selling like hot cakes and a TV show is in the works…) (Fast Company)

- Trends in college admissions (are making this the most difficult year ever for American students to get into the college of their choice) (Daily Beast)

- ‘Glee’ is coming (to Neflix. The first season of Fox’s hit show will be available for streaming starting today. In other digital news, GameStop is moving toward online videogame distribution) (CNET) (All Things Digital)

- Even kids should be working for a living (rather than being given allowances — which one author calls “welfare for children” — to stem the sense of entitlement and expectation of pay for doing nothing) (Forbes)

- Facebook streamlined its mobile presence (making it possible for users to access the mobile site, regardless of their device’s platform. Meanwhile, Google takes a tip from Facebook adding a +1 button to search results so people can see what links their friends like) (Mashable) (CNN)

- We wish this were an April Fool’s joke (but it’s probably not. Mark Ecko is offering a mere 20% discount — for life! — to a fan who gets a tattoo of his rhino logo. On the other hand, we approve of Funny or Die’s prank, turning it’s site into Friday or Die…in case you haven’t had…

 
 

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The Newsfeed

“Most of the role models and leaders in my life have been Gen Xers so far."

–Male, 16, WI

Instagram has reached 700 million active users, and its growth has been speeding up. The app hit the new user mark just four months after reaching 600 million, and the introduction of Instagram stories in August may be a major contributor to its accelerated growth. The feature has a reported 200 million daily active users compared to Snapchat’s 161 million. Overall, Instagram now has twice the user base of Twitter and is quickly approaching the coveted 1 billion user mark that Facebook, WhatsApp, and Messenger have reached. (TechCrunch)

Millennials are using social media and YouTube to decide what to buy. A U.K. study found 32% of 18-24-year-olds are using social media to research their purchase decisions before checking out, and 25% are using video platforms like YouTube. There are also signs they’d like to search for products on social media: 25% of U.K. 18-24-year-olds reported the desire to search media based on their lifestyle and 23% would like search to understand their current mood. These findings, paired with the detailed targeting available to advertisers, are changing the consumer journey from search query to cart. (AdvertisingWeek)

Millennials are keeping 70% of their money in cash, reluctant to invest in anything, from stocks to their own retirement plans—according to new BlackRock research. Clearly impacted by the Great Recession, Millennials are most likely to agree, "What you might earn investing isn't worth the risk of losing your money," and a third say “they learned what not to do with their money” from watching their parents. They also tend to undervalue the potential returns of investments by millions of dollars, which is not good news for their futures—at their current rate, most Millennials will have less than $1 million saved for retirement. (TheStreet)

Influencer marketing is proving its worth. Though marketers have worried about determining ROI with the approach, one report is claiming it’s more effective than advertising alone, showing a direct lift in results rates of up to 30%. Across 450 influencers and 11 campaigns, the expansive research compared results from consumers exposed to ads featuring influencers versus control groups, overwhelmingly showing increased action when an influencer was involved. Good news for marketers, who spent $570 million on influencer marketing on Instagram alone last year. (Adweek)

The Amazon Echo can now help pick your outfit—and tell you when you don’t look good. LED lights and a depth-sensing camera will let the new Echo Look take pictures of any look, and “Style Check” software “combines machine learning algorithms with advice from fashion specialists” to evaluate which outfit is best, and lets you compare pictures of multiple outfits, from multiple angles. Amazon’s already extensive product recommendations could feasibly be a part of this product’s future—and, if all goes well, a drone will ship the recommended new clothes to your door. (Quartz)

“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

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