Ypulse Essentials: MTV Will Remake 'Inbetweeners,' College Admissions Get Tougher, 'Glee' Is Streaming On Netflix

Inbetweeners‘Inbetweeners’ becomes the latest British show (to get an MTV remake. The series focuses on four middle class high school boys who aren’t in with the in crowd, but also aren’t quite nerdy. It sounds way less controversial than “Skins,” but we’re sure the PTC will keep a close eye on it, just in case… In other MTV news, the network is promoting national STD Awareness Month and the “Get Yourself Tested” campaign with PSAs, show specials, and a campus tour) (Deadline Hollywood) (Kaiser Family Foundation)

- Are Angry Birds (the next Beanie Babies? The stuffed animals are selling like hot cakes and a TV show is in the works…) (Fast Company)

- Trends in college admissions (are making this the most difficult year ever for American students to get into the college of their choice) (Daily Beast)

- ‘Glee’ is coming (to Neflix. The first season of Fox’s hit show will be available for streaming starting today. In other digital news, GameStop is moving toward online videogame distribution) (CNET) (All Things Digital)

- Even kids should be working for a living (rather than being given allowances — which one author calls “welfare for children” — to stem the sense of entitlement and expectation of pay for doing nothing) (Forbes)

- Facebook streamlined its mobile presence (making it possible for users to access the mobile site, regardless of their device’s platform. Meanwhile, Google takes a tip from Facebook adding a +1 button to search results so people can see what links their friends like) (Mashable) (CNN)

- We wish this were an April Fool’s joke (but it’s probably not. Mark Ecko is offering a mere 20% discount — for life! — to a fan who gets a tattoo of his rhino logo. On the other hand, we approve of Funny or Die’s prank, turning it’s site into Friday or Die…in case you haven’t had…

 
 

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“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

The CW is betting on competitive video gaming being “a perfect match” for their audience. The network now known for popular dramas like Riverdale and Arrow is airing EA Madden NFL 18 Challenge, a “‘Survivor’-style” show where esports celebrities face off each week. The esports special featuring “the biggest and most popular” game was planned after they learned that CW viewers who watch their superhero shows also over index on esports. The show will be live-streamed and then broadcast to the network. (Variety)

Applebee’s has been getting boozy to appeal to Millennial customers—but is it working? Kind of. Their “Dollaritas” and $1 Long Island ice teas (L.I.T.s) are bringing in business; at some locations, lines have reportedly formed out the door and “four keg-sized batches” of L.I.T. are mixed up daily. Applebee’s hopes the promotion will remind young consumers that they’re more than just a chain restaurant—they’re also a bar. But it’s hard to say if the drink specials will solve their Millennial problem in the long-term. (Eater)

2017 has been independent beauty brands’ year, thanks to social media. Cult favorites like Glossier and Colourpop have seen their category’s sales surge 43%, according to the NPD Group, propelled by unboxing videos, influencer collaborations, and Instagrammable products. One editor made the point that “Social media is a hotbed of free consumer research,” which could be why 2017 has seen inclusive brands like Fenty Beauty go viral, and gender genreless makeup lines like Milk Makeup’s “Blur the Line” take off. (Glossy)

More big retailer brands are getting into the subscription box service game, eyeing Stitch Fix’s success. ThredUp, the digital consignment store that focuses on luxury resale, has introduced a new “Goody Box” to package up items each month for customers. Meanwhile, Baby Gap began their “Outfit Box” program in October, offering curated kids clothes sent to Millennial parents. The “experimental effort” has reportedly had high retention rates, prompting the brand to start Superbox, a similar service for Old Navy. (DigiDay)

Pinterest reports that Millennials are looking to their platform for style, food, and home décor inspiration. Half of Millennials use Pinterest at least on a monthly basis, according to comScore, and Pinterest’s new research found that 63% say they “discover new brands or products to buy” on the platform. Ypulse data shows Millennials are looking to social media for fashion inspiration and this study concurs: Pinners were 11% more likely to spend more on style than non-Pinners and 6% more likely to spend more on home décor. (Pinterest)

“I am currently working towards graduating high school with a high GPA and as many college credits as possible.”—Female, 16, MO

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