Ypulse Essentials: Mattel's Monster High, Ford Fiesta @ Bonnarroo, Neo-Frugalism

Monster HighMattel to unveil ‘Monster High’ (this summer in a major launch featuring dolls based on the teen characters, an apparel line, a series of books, an interactive website/webisodes and a movie expected in 2011 or 2012) (Los Angeles Business Journal)

- Ford Fiesta @ Bonnaroo (targets Gen Y music lovers with experiential elements like the “Fiesta Garage,” a ‘70s themed performance space. Also auto care company Midas and SPIN magazine are teaming up to launch the “Rock the Highway” sweepstakes for young musicians. And a look at Millennials’ changing attitudes towards car culture) (MediaPost, reg. required) (Brandchannel)

- ‘MTV’s True Life: Resist the Power, Saudi Arabia’ (brings potential legal trouble from the country’s religious police for the Saudi youths featured in the episode. Also religious groups in America are not surprisingly less than pleased with Comedy Central’s plans for a cartoon featuring a Jesus Christ character) (Reuters) (THR)

- Sony Online Entertainment launches ‘Star Wars: The Clone Wars’ (as a free, browser-based virtual world. And good news for Moshi Monsters fans—Penguin is publishing a children’s series based on the world. Plus over on Gamasutra, Sony’s John Koller talks PSPs, price points and piracy) (Virtual World News) (Forbes)

- [Bare]feet first (a Canadian teen launches a campaign to go barefoot to raise money for impoverished children. While a teacher in the Midwest sets out to eat and anonymously blog every school lunch served in her school’s cafeteria over the course of a year)  (BBC News) (PSFK)

- Summit Entertainment and Mastercard debut pre-paid ‘Eclipse’ gift cards (to coincide with the release of the  third “Twilight” film. Also it looks like Batgirl fans will have to apply some muscle if they want to see the girl wonder in her own comic book movie)…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

Those fretting about the "dating apocalypse" are missing a lot, but it's true that dating in the digital age is full of complications for young consumers. While some truly believe that so-called hookup culture is the problem, there is another theory out there for the modern dating scene’s issues: math. The book DATE-ONOMICS: How Dating Became a Lopsided Numbers Game argues that hookup culture is actually a result of unequal numbers in the gender pool. In short, far more women are going to college, and “when gender ratios skew toward women, as they do today among college grads, the dating culture becomes more sexualized.” (Washington Post)

Every parent who has asked, “What were they thinking?!” when they see teens’ questionable social media posts finally has an answer: nothing. Ask.fm’s recent survey found that 80% of teens post status updates, or send tweets without thinking about the consequences of what they’re broadcasting. But many of their parents don’t actually know what’s being posted anyway: 43% say they don’t keep tabs on their children’s online activity. (Jezebel)

When Millennials get over their wariness of the stock market and actually do invest, they still aren’t making the same choices their parents did. Younger investors favor “passive management,” and tend to choose less volatile stocks. Unsurprisingly, their tech-reliance is also influencing their investments, and they're using online wealth management tools and “robo-advisors,” while Boomers still rely on information from peers, traditional brokers, and financial advisors. (Nasdaq)

According to a recent Ypulse monthly survey, 91% of 13-32-year-olds say they care about their health and being healthy, and 73% say they enjoy exercising—so it makes sense that it’s young consumers who are spending on health and wellness products. Another recent study found that one in three Millennials share health content through social media, texts, or email every week. Their fitness behavior is driving the growth in health tech: health and wellness apps have seen 171% annual growth in usage. (MediaPost)

We’ve told you about the unique and wonderful talents of YouTuber Todrick Hall in the past, but in case you missed that, Fast Company has a “Non-Millennials’ Guide” to Hall—because he’s now got his own show on MTV. Todrick, which premieres tonight, is a reality show that gives viewers a behind-the-scenes look at Hall and his creative crew making their musical online videos. The singer's YouTube channel currently has over 1.6 million followers. (Fast Company)

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies