Ypulse Essentials: Listen With Your Facebook Friends, Millennials & Marriage, Gen Y Ditches Logos

We’re excited about Facebook’s new feature, “Listen With,” that — logically — lets users listen to music with friends and experience songs simultaneously (even if they’re not together. Users can become DJs via a chatroom and play music they’re streaming on sites like Spotify and Rdio. We bet this feature, which is similar to Turntable.fm will be a big hit among Millennials since they always want to be connected to their friends and to music. Speaking of music, tune in to Kidz Bop Block Party!, a two-hour weekly radio show premiering tonight on SiriusXM, where kids can pick the weekly playlist and segments, chat with celebrities, and more. They can even leave shout outs online at Kidzbop.com and listen in to hear their voices on the radio. Think radio by kids for kids!) (Mashable) (TechCrunch) (Yahoo)

- Millennials aren’t as focused on marriage as previous generations (with many putting it off until later so they can first devote time to themselves and their career. Moreover, nearly 60% of Gen Y women think living together is a sufficient relationship status, even if they have kids with someone. That’s not to say Millennials are abandoning the idea of marriage, but they aren’t prioritizing it as much, especially not right away) (Forbes)

- Millennials are going back to the basics in terms of their fashion preferences (opting for quality items sans logos rather than trendy, flashy clothes. They can still show off their style, but are less interested in broadcasting the brands they’re wearing, preferring simple and classic styles instead. In other Millennial fashion news, “Glee”’s Lea Michele is the new face of Candie’s replacing Vanessa Hudgens in this sweet gig) (MediaPost) (E! Online)

- Happy Friday the 13th! Mattel’s Monster High is celebrating this spooky date all year…

 
 

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Millennial News Feed

Quote of the Day: “Whether I want to draw, paint, read, study, or dance, influences the kind of music I listen to.”—Female, 25, GA

Brands  are increasingly using emojis within their messaging—and for good reason. A new survey from mobile app engagement provider Appboy found that 39% of U.K. and U.S. mobile phone users 14 and up view brands that use emojis as fun, and 13% found them more relatable. Only 12% of respondents refer to emojis as childish, and 11% as inappropriate, and younger mobile users were even more likely to see emoji use as a positive than older users. Between June 2015 and June 2016, the number of messages brands sent that contained emojis increased by 461%. (eMarketer)

Musical.ly has attracted 70 million users of mostly teen, tweens, and kids within two years—so what makes the app that allows users to record 15-second music videos so successful? For starters, it’s a gateway to social media. Young “musers” who aren’t old enough for Facebook and Instagram are getting the opportunity to showcase their talents, and accumulate likes and followers within a platform that encourages viewers to “say something nice” in comments. (Kidscreen

Food Network is giving YouTube sensation Hannah Hart a show to cook up more young viewers. Hart’s YouTube series My Drunk Kitchen, gives a comic take on cooking, and earned her 2.5 million subscribers with whom she has “tremendous rapport and engagement.” On her Food Network show, she’ll be travelling the U.S. learning about the local foods, and dining out on a budget “determined by the city’s average dining price.” The series will also include digital content of behind-the-scenes footage and vlogs. Millennials have shown “they love digital content and they love food,” and have helped “the food vertical [reach] explosive heights online.” (StreamDaily

Giant food manufacturer Mondelēz International recently teamed up with Fox Networks Group to strategize ads that will be more appealing to the ad-skipping generation. According to the brand, “We don’t deserve consumers’ attention. We have to earn it,” so they plan to decrease “consumer time with commercials, and [increase] the impact.” As young consumers have become “less tolerant of traditional ads,” brands have begun experimenting with digital marketing that lets viewers choose what ads to watch, and Fox is working to serve up ads that are more customized to individuals watching based on what brands they already know about. (Variety

The new generation of employees are seeking out side hustles. A report from FlexJobs revealed that one third of Millennials would like to have part time work along with freelancing on the side. The number one reason: necessity. According to Student Loan Hero, a 2016 graduate has an average of $37,172 in student debt, so it’s not surprising that Millennials are looking for additional income outside of their 9-to-5 jobs. Need for income has also limited them in terms of pursuing their true passions and finding their purpose, which can be fulfilled by an outside role or project. (ForbesCNBC)  

Quote of the Day: “Political correctness is voicing your beliefs but not at the expense of other's identities.”—Female, 15, NY

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