Ypulse Essentials: Listen With Your Facebook Friends, Millennials & Marriage, Gen Y Ditches Logos

We’re excited about Facebook’s new feature, “Listen With,” that — logically — lets users listen to music with friends and experience songs simultaneously (even if they’re not together. Users can become DJs via a chatroom and play music they’re streaming on sites like Spotify and Rdio. We bet this feature, which is similar to Turntable.fm will be a big hit among Millennials since they always want to be connected to their friends and to music. Speaking of music, tune in to Kidz Bop Block Party!, a two-hour weekly radio show premiering tonight on SiriusXM, where kids can pick the weekly playlist and segments, chat with celebrities, and more. They can even leave shout outs online at Kidzbop.com and listen in to hear their voices on the radio. Think radio by kids for kids!) (Mashable) (TechCrunch) (Yahoo)

- Millennials aren’t as focused on marriage as previous generations (with many putting it off until later so they can first devote time to themselves and their career. Moreover, nearly 60% of Gen Y women think living together is a sufficient relationship status, even if they have kids with someone. That’s not to say Millennials are abandoning the idea of marriage, but they aren’t prioritizing it as much, especially not right away) (Forbes)

- Millennials are going back to the basics in terms of their fashion preferences (opting for quality items sans logos rather than trendy, flashy clothes. They can still show off their style, but are less interested in broadcasting the brands they’re wearing, preferring simple and classic styles instead. In other Millennial fashion news, “Glee”’s Lea Michele is the new face of Candie’s replacing Vanessa Hudgens in this sweet gig) (MediaPost) (E! Online)

- Happy Friday the 13th! Mattel’s Monster High is celebrating this spooky date all year…

 
 

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Millennial News Feed

Quote of the Day: “Whenever I'm bored, I can always find something to do on my phone.”

—Male, 17, GA

Have teens have killed another retailer? Aeropostale has filed for bankruptcy, and plans to immediately close 154 of its over 800 stores. Young consumers’ preference for fast fashion and real-time access to trends has left “mall retailers” like Delia’s, Wet Seal, and Aeropostale in the dust. Last year the struggling clothing brand announced they were attempting to revive sales by “exploring strategic alternatives,” and focusing on a “flirty tomboy girl” consumer. However, it missed the mark, and “[t]he majority of the blame for poor performance lies squarely with [Aeropostale’s] failure to realign itself to the changing fashion demands of younger shoppers.” (Washington Post)  

These days, Osh-Kosh-B’Gosh just won’t do for well-to-do kids growing up in a market that might just make them the best-dressed generation. The luxury childrenswear market continues to boom, with a forecasted reach of $291.5 billion by the end of 2018. Since we first wrote about the trend, more designer brands have launched lines exclusively for “pint-sized clientele,” and online stores focusing on upscale fashion for babies and kids have grown. Although considered a small revenue driver for companies, brands hope that childrenswear will inspire brand loyalty from a young age, and remind adults of their own “coming-of-age moments.” (Digiday

Social network meets “college newspaper on steroids” Odyssey is racking up 30 million uniques a month, with a simple but challenging business model. The site lets any young writer contribute content, as long as they have a unique perspective and publish an article a week. The model results in about 10,000 articles each week from writers aged 18-28, who then share their posts through their own personal social networks. Although they are unpaid, the writers gain exposure from posting to the platform—two to 4.5 times more than if they self-published. (Business Insider)  

Snapchat’s CEO Evan Spiegel’s ability to “speak Millennial” has been key to the app’s success. The platform’s appeal lies in the “less demanding” content it encourages. As the Columbia student who interviewed Spiegel put it, “If you want to take a photo of the beautiful day outside…you can put it on Instagram, but what about that huge space of photos that aren’t 10 out of 10 perfection.” Recently Spiegel declared that Snapchat is a “camera company.” Though messaging and content are part of the app, the camera is the focus because “[t]he thing that feeds a social network is content.” (International Business Times)

We recently broke down all the ways Millennials are updating and redefining workplace standards—and it looks like Millennials in the U.K. may also prioritize meaning over a big paycheck. A U.K. survey of 13-25-year-olds revealed that “44% equate happiness with success and 32% said that for them prosperity is more about achieving their personal goals.” The things that might have motivated previous generations were lower priorities: only 11% of U.K. Millennials said they are motivated by the prospect of owning a house, and 29% said they are motivated by being paid more for their work. (Elite Business

Quote of the Day: “The type of commercials that stick in my memory are the ones that make me evaluate my life.”—Female, 28, SD

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