Ypulse Essentials: Listen With Your Facebook Friends, Millennials & Marriage, Gen Y Ditches Logos

We’re excited about Facebook’s new feature, “Listen With,” that — logically — lets users listen to music with friends and experience songs simultaneously (even if they’re not together. Users can become DJs via a chatroom and play music they’re streaming on sites like Spotify and Rdio. We bet this feature, which is similar to Turntable.fm will be a big hit among Millennials since they always want to be connected to their friends and to music. Speaking of music, tune in to Kidz Bop Block Party!, a two-hour weekly radio show premiering tonight on SiriusXM, where kids can pick the weekly playlist and segments, chat with celebrities, and more. They can even leave shout outs online at Kidzbop.com and listen in to hear their voices on the radio. Think radio by kids for kids!) (Mashable) (TechCrunch) (Yahoo)

- Millennials aren’t as focused on marriage as previous generations (with many putting it off until later so they can first devote time to themselves and their career. Moreover, nearly 60% of Gen Y women think living together is a sufficient relationship status, even if they have kids with someone. That’s not to say Millennials are abandoning the idea of marriage, but they aren’t prioritizing it as much, especially not right away) (Forbes)

- Millennials are going back to the basics in terms of their fashion preferences (opting for quality items sans logos rather than trendy, flashy clothes. They can still show off their style, but are less interested in broadcasting the brands they’re wearing, preferring simple and classic styles instead. In other Millennial fashion news, “Glee”’s Lea Michele is the new face of Candie’s replacing Vanessa Hudgens in this sweet gig) (MediaPost) (E! Online)

- Happy Friday the 13th! Mattel’s Monster High is celebrating this spooky date all year…

 
 

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Millennial News Feed

Quote of the Day: “Anyone with natural beauty [inspires me the most when it comes to health and beauty]....everyday people more than celebrities or those with heavy makeup or fake bodies.” –Female, 32, NY

Comparing the app usage of the graduating class of 2015 to last year’s grads shows some apps are cooling down, while others have only gotten hotter. A survey found that Snapchat has experienced one of the biggest usage gains, at a 32% increase. But that’s nothing compared to Spotify, which this year’s teens say they are using 78% more than last years’. Meanwhile, Pandora use dropped 11%, perhaps showing the increased streaming competition is impacting them. (Daily Dot)

Millennials are starting to buy houses. According to a Realtor.com site visitor survey, 65% 25-34-year-old respondents said they intend to buy a home within the next three months, compared to 54% in January. Millennials have also reportedly “pulled ahead” of Xers as the largest segment of home purchasers. We’ll have more on Millennials’ house-buying behavior, preferences, hopes, and dreams in our quarterly trend report, coming out next week! (Bloomberg)

Many brands are donning rainbows and posting pride messages in the wake of the Supreme Court decision to legalize gay marriage, and Facebook is giving all its users a way to show their excitement. The social network has a tool to add a rainbow filter to any profile picture, to broadcast support for the decision. We’ve been tracking Millennials’ views on LGBT rights for some time, and the majority of the generation believes the government has an obligation to protect the rights of LGBT individuals. (DigidayFast Company)

Millennials are better savers than many expected them to be, but women 18-33-years-old are saving half as much in their 401(k) as their male counterparts. There are a few reasons for the disparity: Millennial women’s median annual income is still lower than men’s, and they are more likely to be working part time jobs. Millennial women are also carrying a bigger debt burden, with an average of $20,000 in student loan debt, versus male’s $14,000. (Fortune)

Young consumers’ views on privacy are complex. While Pew found Millennials are the most likely age group to be against NSA surveillance policies, another report finds that “an overwhelming majority" are willing to trade privacy for security. When asked “how willing are you to accept inconveniences and a loss of privacy in exchange for better security,” 34% of Millennial males and 46% of females said they are not bothered if it doesn’t impact them too much. (Business Insider)

Our Q2 2015 Quarterly report comes out next week! Four times a year, Ypulse digs deep into three major trends we see changing the way that young consumers view the world, impacting how they behave, and shifting what they expect from brands. Each trend is backed up with recently fielded data on 13-32-year-olds, Ypulse’s expertise on why the shift is occurring, and the most relevant takeaways for brands who want to appeal to Millennials and teens. Here’s a sneak peak of what’s going to be inside! (Ypulse)

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