Ypulse Essentials: Listen With Your Facebook Friends, Millennials & Marriage, Gen Y Ditches Logos

We’re excited about Facebook’s new feature, “Listen With,” that — logically — lets users listen to music with friends and experience songs simultaneously (even if they’re not together. Users can become DJs via a chatroom and play music they’re streaming on sites like Spotify and Rdio. We bet this feature, which is similar to Turntable.fm will be a big hit among Millennials since they always want to be connected to their friends and to music. Speaking of music, tune in to Kidz Bop Block Party!, a two-hour weekly radio show premiering tonight on SiriusXM, where kids can pick the weekly playlist and segments, chat with celebrities, and more. They can even leave shout outs online at Kidzbop.com and listen in to hear their voices on the radio. Think radio by kids for kids!) (Mashable) (TechCrunch) (Yahoo)

- Millennials aren’t as focused on marriage as previous generations (with many putting it off until later so they can first devote time to themselves and their career. Moreover, nearly 60% of Gen Y women think living together is a sufficient relationship status, even if they have kids with someone. That’s not to say Millennials are abandoning the idea of marriage, but they aren’t prioritizing it as much, especially not right away) (Forbes)

- Millennials are going back to the basics in terms of their fashion preferences (opting for quality items sans logos rather than trendy, flashy clothes. They can still show off their style, but are less interested in broadcasting the brands they’re wearing, preferring simple and classic styles instead. In other Millennial fashion news, “Glee”’s Lea Michele is the new face of Candie’s replacing Vanessa Hudgens in this sweet gig) (MediaPost) (E! Online)

- Happy Friday the 13th! Mattel’s Monster High is celebrating this spooky date all year…


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Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

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