Ypulse Essentials: Listen With Your Facebook Friends, Millennials & Marriage, Gen Y Ditches Logos

We’re excited about Facebook’s new feature, “Listen With,” that — logically — lets users listen to music with friends and experience songs simultaneously (even if they’re not together. Users can become DJs via a chatroom and play music they’re streaming on sites like Spotify and Rdio. We bet this feature, which is similar to Turntable.fm will be a big hit among Millennials since they always want to be connected to their friends and to music. Speaking of music, tune in to Kidz Bop Block Party!, a two-hour weekly radio show premiering tonight on SiriusXM, where kids can pick the weekly playlist and segments, chat with celebrities, and more. They can even leave shout outs online at Kidzbop.com and listen in to hear their voices on the radio. Think radio by kids for kids!) (Mashable) (TechCrunch) (Yahoo)

- Millennials aren’t as focused on marriage as previous generations (with many putting it off until later so they can first devote time to themselves and their career. Moreover, nearly 60% of Gen Y women think living together is a sufficient relationship status, even if they have kids with someone. That’s not to say Millennials are abandoning the idea of marriage, but they aren’t prioritizing it as much, especially not right away) (Forbes)

- Millennials are going back to the basics in terms of their fashion preferences (opting for quality items sans logos rather than trendy, flashy clothes. They can still show off their style, but are less interested in broadcasting the brands they’re wearing, preferring simple and classic styles instead. In other Millennial fashion news, “Glee”’s Lea Michele is the new face of Candie’s replacing Vanessa Hudgens in this sweet gig) (MediaPost) (E! Online)

- Happy Friday the 13th! Mattel’s Monster High is celebrating this spooky date all year…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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