Ypulse Essentials: Listen With Your Facebook Friends, Millennials & Marriage, Gen Y Ditches Logos

We’re excited about Facebook’s new feature, “Listen With,” that — logically — lets users listen to music with friends and experience songs simultaneously (even if they’re not together. Users can become DJs via a chatroom and play music they’re streaming on sites like Spotify and Rdio. We bet this feature, which is similar to Turntable.fm will be a big hit among Millennials since they always want to be connected to their friends and to music. Speaking of music, tune in to Kidz Bop Block Party!, a two-hour weekly radio show premiering tonight on SiriusXM, where kids can pick the weekly playlist and segments, chat with celebrities, and more. They can even leave shout outs online at Kidzbop.com and listen in to hear their voices on the radio. Think radio by kids for kids!) (Mashable) (TechCrunch) (Yahoo)

- Millennials aren’t as focused on marriage as previous generations (with many putting it off until later so they can first devote time to themselves and their career. Moreover, nearly 60% of Gen Y women think living together is a sufficient relationship status, even if they have kids with someone. That’s not to say Millennials are abandoning the idea of marriage, but they aren’t prioritizing it as much, especially not right away) (Forbes)

- Millennials are going back to the basics in terms of their fashion preferences (opting for quality items sans logos rather than trendy, flashy clothes. They can still show off their style, but are less interested in broadcasting the brands they’re wearing, preferring simple and classic styles instead. In other Millennial fashion news, “Glee”’s Lea Michele is the new face of Candie’s replacing Vanessa Hudgens in this sweet gig) (MediaPost) (E! Online)

- Happy Friday the 13th! Mattel’s Monster High is celebrating this spooky date all year…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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