Ypulse Essentials: Lady Gaga's Social Network, The Tween Dating Scene, Social Entrepreneurialism

LittleMonsters.comAs if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site that’s all about her and her fans. If you haven’t received your invite yet, here’s a tour to fill you in on what you’re missing…or not. The site definitely has a very Pinterest-like feel that is pervading current Web design. So what do you think, does Gaga’s net have a chance?) (Hypable) (Mashable)

- The tween dating scene — yes, there is one — is less about seeing each other face to face (and more about talking online and via text. Even if they go to the same school, they might talk for five minutes in the hallways, but trade hundreds of text messages day and night. When they do go out together, it’s usually with groups of friends) (WSJ, reg required)

- We hear the word ‘entrepreneur’ used nearly as often as ‘entitiled’ (to describe the Millennial generation. And with their values of social and global responsibility, they’re using their entrepreneurial skills for good. And it’s not just older Millennials who are getting involved; teens are doing their part too, leveraging their social media and technology skills) (HuffPo) (Differences)

- Millennials who are members of Amazon Prime (will soon have access to shows from many of their favorite networks, including MTV, Nickeodeon, Spike, and more, thanks to a new deal between the online retailer and Viacom. Viacom, which owns Paramount, is also giving Prime members access to movies, which makes Amazon’s collection of streaming content quite impressive...but is it enough to lure Netflix users?) (Publishers Weekly) (Reuters)

- Barbie is opening the sparkly pink doors to her dream closet (just in time for Toy Fair and Fashion Week. The expansive “closet” features several fashion vignettes and augmented reality mirrors…

 
 

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The Newsfeed

Quote of the Day: “I don't drink on a typical night, but my choice when I do have a drink is often red wine.”

—Female, 34, FL

13 Reasons Why, the Netflix series about a teen girl’s suicide, has some mental health professionals worried. While some applaud the show for increasing awareness about teen suicide, others fear the series could act as suicide contagion, increasing the risk of an individual engaging in copycat behavior. School districts across the U.S. are sending letters to parents to discuss the show and red flags to watch for in teens’ behavior, while counsellors are having conversations with students and patients. The National Association of School Psychologists has recommended that at-risk youth shouldn’t watch the series, and cautions adults to help teens differentiate “between a TV drama and real life.” (CNN)

U.K. Millennials consider themselves ‘grown up’ at age 27, according to a recent survey by Nationwide Current Accounts. With shifting paradigms surrounding adulthood, Millennials are defining maturity differently, and over half surveyed feel like entrance to adulthood depends on particular milestones rather than age. One in five believe they’re mature when they have children and another one in five when they move out of their parent’s home. Interestingly, Ypulse’s Adulting trend found that paying their own bills is the top sign of adulthood for Millennials in the U.S. (Telegraph)

Millennial shoppers are re-defining retail by purchasing on mobile, returning at higher rates, and ‘showrooming’—selecting clothes in-store then purchasing online—as a part of their “normal” purchasing process.  According to Criteo, as more clothing is purchased online, retailers can expect larger cart sizes at checkout, and return rates as high as 30-50%—which could create an opportunity to get young shoppers back into stores. Successful retailers are ““moving seamlessly between” online and off by covering return shipping costs or allowing in-store returns, innovating their online experiences, and keeping a high volume of product available in both spaces. (MediaPost)

Mexican wine country is becoming a top travel destination for Millennials. Cheaper, artsier, and arguably more authentic than Napa or Sonoma, Valle de Guadelupe is quickly accruing acclaim with twenty and thirtysomethings, who Ypulse has found love their wine. The small strip of vineyards and restaurants is shifting to suit their needs with food trucks, modern art, and even Uber for wine tours, when just a decade ago, the area didn’t even have the necessary roads to facilitate tourism. One winery owner observes, “What used to happen in this part of the world was that no one had anything to do and now everyone has appointments every hour.” (NYTimes)

The restaurant industry currently employs one third of all working teenagers, thanks to a recent uptick in teen employment. According to the Bureau of Labor Statistics, teens made up 35% of all restaurant workers in 2016, the highest percentage since 2009. Teen participation in the restaurant industry was above 50% until the Great Recession when it started a steep downward trend, causing staffing challenges across the industry. But it’s too early to know if the recent boost in employment signals a new trend or is just “a temporary blip.” (National Restaurant Association)

Quote of the Day: “If a brand is going to interact with a 'fandom' of any sort, they’d better either A) Know what they're talking about and have someone lead the interactions who is a fan as well, or B) Be honest in a funny way…”

—Female, 21, Virginia

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