Ypulse Essentials: Lady Gaga's Social Network, The Tween Dating Scene, Social Entrepreneurialism

LittleMonsters.comAs if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site that’s all about her and her fans. If you haven’t received your invite yet, here’s a tour to fill you in on what you’re missing…or not. The site definitely has a very Pinterest-like feel that is pervading current Web design. So what do you think, does Gaga’s net have a chance?) (Hypable) (Mashable)

- The tween dating scene — yes, there is one — is less about seeing each other face to face (and more about talking online and via text. Even if they go to the same school, they might talk for five minutes in the hallways, but trade hundreds of text messages day and night. When they do go out together, it’s usually with groups of friends) (WSJ, reg required)

- We hear the word ‘entrepreneur’ used nearly as often as ‘entitiled’ (to describe the Millennial generation. And with their values of social and global responsibility, they’re using their entrepreneurial skills for good. And it’s not just older Millennials who are getting involved; teens are doing their part too, leveraging their social media and technology skills) (HuffPo) (Differences)

- Millennials who are members of Amazon Prime (will soon have access to shows from many of their favorite networks, including MTV, Nickeodeon, Spike, and more, thanks to a new deal between the online retailer and Viacom. Viacom, which owns Paramount, is also giving Prime members access to movies, which makes Amazon’s collection of streaming content quite impressive...but is it enough to lure Netflix users?) (Publishers Weekly) (Reuters)

- Barbie is opening the sparkly pink doors to her dream closet (just in time for Toy Fair and Fashion Week. The expansive “closet” features several fashion vignettes and augmented reality mirrors…

 
 

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Millennial News Feed

Quote of the Day: “Music plays a very important part in my life, especially since Beyoncé is my favorite artist. Her music helps me get through things.” –Male, 14, IL 

Millennials’ wanderlust is no secret, and Ypulse’s May monthly survey found that 72% of 13-32-year-olds are interested in travel. How they travel may be different from previous generations though. A study by Marriott Rewards Credit Card found that 84% of 18-34-year-olds would travel to participate in volunteer activities, compared to 68% of Xers and 51% of Boomers. Younger travelers are also more likely to seek out adventurous activities, and cultural hot spots. (Business Wire)

Short-form video has become more important than ever, and “YouTube alone” may not be enough to capture Millennial and teens’ attention. Short content like six-second Vine videos appeal to young consumers who are overwhelmed with content options, and want to easily share what they see. Brands that create “succinct, punchy, and memorable” clips can stand out—4% of the top 100 tracked Vine videos is already branded content. (Marketing Magazine)

Taco Bell and Pizza Hut are going “natural” to appeal to health-conscious young consumers. The chains have announced that they’ll be eliminating artificial colors and chemical ingredients from menus in the coming months, including dyes and high fructose corn syrup. The move continues the trend of big food brands incorporating fresher and less processed ingredients, and attempting to appeal to Millennials’ dining preferences. (Mashable)

It’s graduation season, which means that thousands of diploma-toting Millennials will be coming face to face with their student loan debt. Earnest is a startup that wants to help them deal with it, and navigate a system that “isn’t built right.” The site helps members to refinance and manage all of their loans to reduce their payments and create a payment schedule in just a few clicks. (Fast Company)

Minecraft has become wildly popular with young consumers, so it only makes sense that other brands would want a piece of their virtual building action. Lego may be building a Minecraft rival, called “Lego Worlds” where players can create and explore a digital universe made, we would assume, with Legos. Speculation is that more information about the project, which has only been spotted on current Lego instructions, could come out at next month’s E3 conference. (The Next Web)

Are Millennials and teens watching more streaming than cable? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-olds nationwide. Our Silver and Gold subscribers get access to regularly updated charts following their media consumption. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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