Ypulse Essentials: JoBros Give Back, Gen Y Banking, Teens And Tech

redkettleJoBros and The Salvation Army (team up this holiday season to promote the charity’s new virtual red kettles. Plus Seventeen magazine partners up with Dell to offer readers an exclusive chance to buy a Product RED laptop—partial proceeds go to the Global Fund to help fight AIDS)  (Trendhunter) (Derek Baird: Barking Robot)

- Banking the Gen-Y way (would take place over IM. Also IT doesn’t meet Millennials’ needs) (Ars Technica) (ReadWriteWeb)

- Mixed martial arts (carves a niche at some high schools…as long as they don’t actually hit anyone) (New York Times, reg. required)

- Doing good pays (for college. Tufts program helps grads pay down their debts in exchange for working in public service. In bad news for college students, Tennessee’s new anti-P2P law will cost colleges $13 million) (USA Today) (Ars Technica)

- X-Men meets the OC (the creator of “Gossip Girl” and “The OC” is set to pen “X-Men: First Class,” a reboot of the superhero franchise featuring a new, young cast) (E! Online via Yahoo! News - thanks Derek!)

- National Geographic (launches a video games division that will partner with Sony and Bandai to produce family-targeted games) (Cynopsis Kids)

- Amy Poehler’s ‘Smart Girls’ launches (with a trailer and two bonus videos. Interesting to note it is being “presented by” Barbie)

- New social networking site (called A Stroke of Pink...for teen fashionistas-in-training.) (press release)

- Tracking teens’ taste (in websites. Survey shows not much changes when they get to college. Plus another study breaks down the role tech plays in teens’ lives) (eMarketer)

- The IFC Media Project (is a six-part series hosted by MTV correspondent Gideon Yago that takes a look at what goes into the news. Check out the New York Times, reg. required, coverage here.)

- JuicyCampus banned


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Millennial News Feed

Quote of the Day: “My financial priority is getting a job and getting out of my parents’ house.” –Male, 20, WA

Virtual reality is poised to become an entertainment game-changer—could it revolutionize education as well? Google is pioneering Expeditions, a new “virtual field trip” program that reaches out to schools with lessons that integrate virtual reality viewers. Expensive VR headsets are not necessary since Google Cardboard is used, allowing a very new technology to be brought into classrooms at an early stage. (NYTimes)

Millennials are bringing their financial preferences to wedding planning. A survey from The Knot and PayPal found that 44% of couples wish they could make all their vendor payments via smartphone, and 42% were surprised their vendors did not accept electronic payments. They also want the “I do” day to be money-hassle-free: 70% think automated payments for remaining balances on the wedding day would be helpful. (MarketWatch)

Smartphones present a whole new set of social problems for Millennials—especially when they’re using them while drinking. New app Drunk Mode, targeting college kids, is designed to make phones safe to use while under the influence: select contacts are hidden for 12 hours to prevent dangerous drunk dialing, the “Find My Drunk” feature uses GPS to help users find drunk friends, and there are also tools for hailing safe rides and retracing intoxicated footsteps. (Springwise)

After years of magical, mystical creatures and dystopian horror stories ruling YA shelves, a new wave of novels are making more relatable narratives popular again. According to Scholastic, “realism is on the rise,” and books that feature the problems of real-world teens are the next big thing. Recent examples include 21 PromsHomeroom Diaries, and Me and Earl and the Dying Girl, which was also turned into a feature film. (Scholastic)

In 2014, designer Rebecca Minkoff opened her stores of the future, featuring digital fitting rooms with large, mirrored touch screen walls that allow visitors to browse the latest collections, runway shows, photos, and other brand content . Almost a year later, those tech dressing rooms are being credited with tripling expected clothing sales. Minkoff says, “Trying something on signifies intent, and the customer may not have been thinking about buying a dress, but they see it suggested on the screen and know to ask for it.” (Digiday)

Quote of the Day: “My biggest financial goal is Financial independence from my parents.” –Female, 22, MA

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