Ypulse Essentials: JoBros Give Back, Gen Y Banking, Teens And Tech

redkettleJoBros and The Salvation Army (team up this holiday season to promote the charity’s new virtual red kettles. Plus Seventeen magazine partners up with Dell to offer readers an exclusive chance to buy a Product RED laptop—partial proceeds go to the Global Fund to help fight AIDS)  (Trendhunter) (Derek Baird: Barking Robot)

- Banking the Gen-Y way (would take place over IM. Also IT doesn’t meet Millennials’ needs) (Ars Technica) (ReadWriteWeb)

- Mixed martial arts (carves a niche at some high schools…as long as they don’t actually hit anyone) (New York Times, reg. required)

- Doing good pays (for college. Tufts program helps grads pay down their debts in exchange for working in public service. In bad news for college students, Tennessee’s new anti-P2P law will cost colleges $13 million) (USA Today) (Ars Technica)

- X-Men meets the OC (the creator of “Gossip Girl” and “The OC” is set to pen “X-Men: First Class,” a reboot of the superhero franchise featuring a new, young cast) (E! Online via Yahoo! News - thanks Derek!)

- National Geographic (launches a video games division that will partner with Sony and Bandai to produce family-targeted games) (Cynopsis Kids)

- Amy Poehler’s ‘Smart Girls’ launches (with a trailer and two bonus videos. Interesting to note it is being “presented by” Barbie)

- New social networking site (called A Stroke of Pink...for teen fashionistas-in-training.) (press release)

- Tracking teens’ taste (in websites. Survey shows not much changes when they get to college. Plus another study breaks down the role tech plays in teens’ lives) (eMarketer)

- The IFC Media Project (is a six-part series hosted by MTV correspondent Gideon Yago that takes a look at what goes into the news. Check out the New York Times, reg. required, coverage here.)

- JuicyCampus banned


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Millennial News Feed

Quote of the Day: "For Halloween, I want to be either Tanisha from Bad Girls Club or Tyra Banks yelling at Tiffany on America's Next Top Model.”—Female, 21, KS

Grocers are struggling to get Millennials down their aisles. Federal data is showing that 25-34-year-olds spent an average of $3,539 on groceries over the last year, “about $1,000 less in inflation-adjusted dollars than people that age spent in 1990.” These younger consumers are visiting supermarkets less frequently, perhaps thanks to the rise of online grocery services like AmazonFresh and the expansion of food offerings from retailers like Walmart. The financial crisis and Millennials’ delay in starting families are also being blamed. (The Wall Street Journal

Pokémon Go has opened a whole new world for kids’ brands looking to join the AR space. The app is credited for bringing augmented reality to the masses, but those in the interactive kids’ product field see Pokémon as just “a teaser” for what’s to come. “Smart” AR characters that react to their surroundings, AR children’s books and games, and educational tools. Content and monetization are the main focus of the industry, but the CEO of Legacy Games predicts, “You will see AR experiences when you go to Disneyland...You will see it implemented in amusement parks, museums and more.” (kidscreen)

Cap’n Crunch is going all in on targeting Millennial men. After gaining insight that young males are “some of [Cap’n Crunch’s] most prevalent consumers, who really love the brand and really love to talk about their love of it," Quaker Oats has launched in-person experiences, designer apparel and accessories, and limited-edition sneakers all geared towards the group. Their recent Funny or Die sponsored series The Earliest Show, featuring Millennial comedian Ben Schwartz, used the insight that Millennial males enjoy the cereal as a late night snack as a launching point. (Fast Company)

Technology may be a deal breaker for Millennials in the workplace. A new study from Dell and Intel revealed that 42% of 18-34-year-olds would quit a job with substandard tech and 82% say workplace tech is a factor when considering accepting a new job, compared to 25% and 67% of employees 35-years-old or older respectively. About four in five Millennials say technology makes it easier to perform at work, 73% are excited for more advanced levels of virtual sharing, 70% for smart offices, and 67% for VR/AR. (Gigaom

Millennial couples are more likely to fight about money than Xers or Boomers—but that’s not a bad thing. According to Chase, 75% of 18-34-year-olds say they have fought with a partner about finances in the last six months, compared to 72% of Xers, and 62% of Boomers. Of course, younger couples’ comparatively more stressful financial situations are part of their strife, but they are also more likely to talk about finances than older couples—which experts say is actually better in the long run. (CNBC

Quote of the Day: “For Halloween, I’m dressing as Angelica from Hamilton (dress in period clothing and write unsatisfied across my chest).”—Female, 26, MA

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