Ypulse Essentials: JoBros Give Back, Gen Y Banking, Teens And Tech

redkettleJoBros and The Salvation Army (team up this holiday season to promote the charity’s new virtual red kettles. Plus Seventeen magazine partners up with Dell to offer readers an exclusive chance to buy a Product RED laptop—partial proceeds go to the Global Fund to help fight AIDS)  (Trendhunter) (Derek Baird: Barking Robot)

- Banking the Gen-Y way (would take place over IM. Also IT doesn’t meet Millennials’ needs) (Ars Technica) (ReadWriteWeb)

- Mixed martial arts (carves a niche at some high schools…as long as they don’t actually hit anyone) (New York Times, reg. required)

- Doing good pays (for college. Tufts program helps grads pay down their debts in exchange for working in public service. In bad news for college students, Tennessee’s new anti-P2P law will cost colleges $13 million) (USA Today) (Ars Technica)

- X-Men meets the OC (the creator of “Gossip Girl” and “The OC” is set to pen “X-Men: First Class,” a reboot of the superhero franchise featuring a new, young cast) (E! Online via Yahoo! News - thanks Derek!)

- National Geographic (launches a video games division that will partner with Sony and Bandai to produce family-targeted games) (Cynopsis Kids)

- Amy Poehler’s ‘Smart Girls’ launches (with a trailer and two bonus videos. Interesting to note it is being “presented by” Barbie)

- New social networking site (called A Stroke of Pink...for teen fashionistas-in-training.) (press release)

- Tracking teens’ taste (in websites. Survey shows not much changes when they get to college. Plus another study breaks down the role tech plays in teens’ lives) (eMarketer)

- The IFC Media Project (is a six-part series hosted by MTV correspondent Gideon Yago that takes a look at what goes into the news. Check out the New York Times, reg. required, coverage here.)

- JuicyCampus banned

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

Nike has taken the gold in Olympic ad engagement with a focus on authenticity. The brand’s 2016 Rio Olympic Games campaign “stepped beyond” “Just Do It” with a series of spots showing average people pushing themselves beyond their limits. The response to the approach has been overwhelmingly positive–viewers of one ad featuring a mountain climber born without arms and legs called it their “new favorite Nike video.” The campaign exceeded “any other brand in engagement rates,” earning 6.7 million shares and 6.5 million likes and favorites since March. (MediaPost

Facebook is taking a new swipe at Snapchat with a new camera-first app for teens only. Lifestage, created by a 19-year-old former Facebook intern, reimagines the original Facebook experience for teens today with profile pages filled with video clips and filters. Currently, the app’s network is limited to high school and undergrad students—users over the age of 21 can only see their own profiles. However, teens can see the profiles of all other users, “inside and outside” their schools, which could make privacy a concern. Facebook’s previous standalone apps have not found much success, leading the site to shut down their Creative Labs division last year. (The Daily Dot,BuzzFeed)

Unable to compete with social media, The New York Times is putting an end to its Millennial news app. NYT Now was launched in 2014 in an effort to lure in young readers with conversational content at a discounted price. After failing to attract new users, the app dropped its paywall for a freemium model that let users read up to 10 free articles a month. The updated strategy still did little to bring in a younger audience, averaging 257,000 unique users in the past three months. (Business Insider

College students are increasingly taking their athletic talents off the field. At many colleges, you don’t need to play traditional sports like football, track, or lacrosse to be a star athlete—instead, students are opting for sports that require “little prerequisite talent and less on-field aggression,” like ultimate Frisbee, rock climbing, fishing, and wood-chopping tournaments. Many of these alt-sport players discover the new competitive activities because they don’t fit the strict requirements to join other sports teams, and say inclusive team spirit and lack of competitive strife between opponents are major draws. (The Wall Street Journal

Most beauty brands are trying to draw in younger consumers, and Estée Lauder has strategic plans to keep Millennials happy. The brand’s recent profit boost was mostly generated by “color cosmetics brands like Estée Lauder, SmashboxMAC and Clinique,” but prestige fragrance and skin care continue to suffer. They plan to revive the segment by focusing on “selfie culture,” and count on the social media strategy that has fueled their makeup success to work on “instant-gratification” products like face masks and moisturizers. Partnerships with digital influencers, including those with lower but highly engaged followings, are also in the plans. (Fashionista)

Quote of the Day: “I like yoga because It can be used for the body, mind, breath, and soul if desired. I can do it alone or with other people. It can also be as short or long as I want.”—Female, 27, AR

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies