Ypulse Essentials: JoBros Give Back, Gen Y Banking, Teens And Tech

redkettleJoBros and The Salvation Army (team up this holiday season to promote the charity’s new virtual red kettles. Plus Seventeen magazine partners up with Dell to offer readers an exclusive chance to buy a Product RED laptop—partial proceeds go to the Global Fund to help fight AIDS)  (Trendhunter) (Derek Baird: Barking Robot)

- Banking the Gen-Y way (would take place over IM. Also IT doesn’t meet Millennials’ needs) (Ars Technica) (ReadWriteWeb)

- Mixed martial arts (carves a niche at some high schools…as long as they don’t actually hit anyone) (New York Times, reg. required)

- Doing good pays (for college. Tufts program helps grads pay down their debts in exchange for working in public service. In bad news for college students, Tennessee’s new anti-P2P law will cost colleges $13 million) (USA Today) (Ars Technica)

- X-Men meets the OC (the creator of “Gossip Girl” and “The OC” is set to pen “X-Men: First Class,” a reboot of the superhero franchise featuring a new, young cast) (E! Online via Yahoo! News - thanks Derek!)

- National Geographic (launches a video games division that will partner with Sony and Bandai to produce family-targeted games) (Cynopsis Kids)

- Amy Poehler’s ‘Smart Girls’ launches (with a trailer and two bonus videos. Interesting to note it is being “presented by” Barbie)

- New social networking site (called A Stroke of Pink...for teen fashionistas-in-training.) (press release)

- Tracking teens’ taste (in websites. Survey shows not much changes when they get to college. Plus another study breaks down the role tech plays in teens’ lives) (eMarketer)

- The IFC Media Project (is a six-part series hosted by MTV correspondent Gideon Yago that takes a look at what goes into the news. Check out the New York Times, reg. required, coverage here.)

- JuicyCampus banned

 
 

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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