Ypulse Essentials: 'Hunger Games' Posters, Redbox Pulling A Netflix?, Kids And TV Consumption

Every time ‘Hunger Games’ content hits the Web, the Internet goes into a frenzy (which happened overnight when promo posters of the film’s stars were released. Fans may have been critical of the movie’s casting originally, but we doubt they still feel this way, especially after seeing these actors totally transform into their favorite characters. Seriously, can it please be March already? In the meantime, Twilight fans will be even more excited for “Breaking Dawn Part 1” after seeing the latest clip. Luckily they only have to wait a few more weeks until the movie’s release!) (BuzzFeed) (Just Jared Jr)

- Redbox makes a bold move by increasing the price of its DVD rentals (effective next month. The cost of renting a DVD will only increase by 20 cents to $1.20 a day, but it’s the principle that’s bound to annoy consumers, especially after all the chaos lately with renting and streaming services — cough cough Netflix cough cough. Speaking of which, Redbox also plans to launch a streaming service by the end of the year but we wonder just how many streaming services consumers need…) (Yahoo) (Deadline)

- Millennials may be cutting the cord (but young kids sure aren’t with their parents providing cable TV. Almost half of five to eight-year-olds have TVs in their rooms, but even more surprising is that a third of infants between 6 months and 2 years have a TV in their bedroom! However, we’ve found college-aged Millennials are less reliant on cable and more in favor of streaming on their own schedules) (WSJ)

- DreamWorks Animation’s ‘Puss in Boots’ hits theaters this weekend (and we expect it will be the coolest cat at the box office, raking in the top ticket sales. But that’s not all for the “Shrek” spin-off; there’s also the “Puss in Boots” iStoryTime book app, which includes activities,…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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