Ypulse Essentials: 'Hunger Games' Posters, Redbox Pulling A Netflix?, Kids And TV Consumption

Every time ‘Hunger Games’ content hits the Web, the Internet goes into a frenzy (which happened overnight when promo posters of the film’s stars were released. Fans may have been critical of the movie’s casting originally, but we doubt they still feel this way, especially after seeing these actors totally transform into their favorite characters. Seriously, can it please be March already? In the meantime, Twilight fans will be even more excited for “Breaking Dawn Part 1” after seeing the latest clip. Luckily they only have to wait a few more weeks until the movie’s release!) (BuzzFeed) (Just Jared Jr)

- Redbox makes a bold move by increasing the price of its DVD rentals (effective next month. The cost of renting a DVD will only increase by 20 cents to $1.20 a day, but it’s the principle that’s bound to annoy consumers, especially after all the chaos lately with renting and streaming services — cough cough Netflix cough cough. Speaking of which, Redbox also plans to launch a streaming service by the end of the year but we wonder just how many streaming services consumers need…) (Yahoo) (Deadline)

- Millennials may be cutting the cord (but young kids sure aren’t with their parents providing cable TV. Almost half of five to eight-year-olds have TVs in their rooms, but even more surprising is that a third of infants between 6 months and 2 years have a TV in their bedroom! However, we’ve found college-aged Millennials are less reliant on cable and more in favor of streaming on their own schedules) (WSJ)

- DreamWorks Animation’s ‘Puss in Boots’ hits theaters this weekend (and we expect it will be the coolest cat at the box office, raking in the top ticket sales. But that’s not all for the “Shrek” spin-off; there’s also the “Puss in Boots” iStoryTime book app, which includes activities,…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies