Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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