Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…

 
 

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Millennial News Feed

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

Millennials would rather lose their ability to make phone calls than delete their Snapchat—according to a new study from live chat provider LivePerson. When asked about the one app they would not want to lose on their phones, 35% of 18-24-year-olds chose text, 17% chose Snapchat, and 14% chose phone. According to a 2013 Wall Street Journal article, picking up the phone is seen more as “an interruption” by the generation, and our Talk the Talk trend revealed that 38% of 13-33-year-olds prefer to communicate with friends and family with text messages and chat apps. (Business Insider)  

Today’s young females are facing the same obstacles at work their mothers did. A McKinsey & Co. and LeanIn.Org study found that 23% of employed Millennial women believe “their gender has prevented them from getting ahead at work”—only 3% less than older females. And while younger female workers are more ambitious than older women, “the difference between the share of men and women saying they want to be a top executive” is almost the same among Millennials and older employees. Many Millennial females are taking non-traditional employment paths like to take control of their career paths and advance quicker. (The Wall Street Journal

What are Millennials spending their money on? Coffee, kale, fantasy football, and strippers. An analysis of mobile payments made on Venmo found the top spending categories among users—many 18-34-years-old—are food, rent, alcohol, “fun,” and coffee. Pizza was the most-used emoji and food was the most-used term, followed by Uber, rent, "fantasy" and bills. Kale ranked at 21 on the top 100 list, and strippers were number 91. Venmo processed around $4 billion in peer-to-peer payments in the second quarter of this year, up 141% from 2015. (CNBC

Samsung is the most respected brand among Millennials in the U.S., and they’re aiming to continually “[raise] the bar for technology innovation.” Focused on creating an experience, the brand is leading the way in virtual reality technology, with plans to “to incorporate gesture and motion tracking enabling users to interact in virtual environments without having to use a controller.” They’ve worked on VR projects with VICE, and recently staged an interactive VR experience at Lollapolooza, which allowed festival attendees to livestream performances and try out 4D surfing, skateboarding, hot air ballooning, and riding a roller coaster. (brandchannel

Immensely popular collectibles Shopkins toys will soon be on the small screen with their first ever movie. Moose Toys has teamed up with Universal Pictures for Shopkins: Chef Club, a direct-to-video movie that will be out next month. The story will feature fan-favorite characters, as well as new ones that will be added to the Shoppies Dolls collection to coincide with the movie’s release. Shopkins currently has 140 different collectable toy characters and an animated webisode series that has generated almost 100 million views on YouTube. (Kidscreen

Quote of the Day: “Master of None represents my generation because it takes the little things (going to a taco place) and expands on how the choices are debilitating.”—Female, 33, MN

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