Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…


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The Newsfeed

“I believe in a higher being, whether it takes the form of a god or it's more abstract like the universe.”—Female, 21, FL

An avocado-inspired chocolate is selling out fast, and Millennials’ obsession with avo is getting the credit—lest we forget the lattes and the proposals of the past. Waitrose’s gimmicky treat has a dark chocolate shell, a dyed green white chocolate interior and small chocolate “stone” sprinkled with cocoa for the center. The play on a traditional Easter egg chocolate is Waitrose’s best-selling product in its 114-year-history, selling out repeatedly since its recent launch. (The Independent)

Vacation companies that confiscate travelers’ smartphones are selling out their trips. The Wanderlust Generation isn’t just looking to travel, they’re looking to unplug—in spite of their penchant for picture-worthy excursions. All of Off the Grid’s phoneless itineraries sold out and more are being added for 2018. Yoga retreats and hotels are offering device-free options as well, with one hotel offering iPhone cases to anyone who makes it 24 hours with just a “dumb phone” replacement. (NYP)

Kids can’t get enough of Roblox, and the platform just went “cash-flow positive.” ComScore found that children under-13-years-old spend more time on Roblox than on YouTube, Netflix, or any other similar platform. For teens, the game came in second, behind YouTube. The gaming sensation lets kids create and interact in digital worlds, build their online friendships, and make money—if they’re a “top creator.” (TechCrunch)

Unboxing is getting an augmented spin for Nike’s next sneaker drop. The Millennial and Gen Z-favorite brand has created a link that leads to “a virtual box” containing the new shoes. Users can access the box via any platform and then open the box and use their cursor or finger to check out the Deerupt shoes from “all angles.” Nike also recently let sneaker heads virtually run across the world in their Nike React shoes via in-store treadmills. (GlossyMobile Marketer)

YouTube Red is headed to the box office for the first time with their original movie, Vulture Club, starring Susan Sarandon. In the past, they’ve premiered content on their premium service and in limited releases, but rumor has it this will be their first big bet on a full theatrical release. Everyone from Amazon to Hulu is upping their original content to compete in the streaming wars, and though YouTube has all eyes on their free platform—their paid service is lagging behind the competition. (IndieWireThe Verge)

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

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