Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…

 
 

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Millennial News Feed

Quote of the Day: “Music is an integral part of my life. A day without music is a bad day.” –Male, 16, MS

We’ve told you exactly what a day in Millennial and teen’s mobile use looks like, and now the Mary Meeker Internet trend report has even more stats on their phone addiction: 87% of 18-34-year-olds say their smartphone “never leaves [their] side, night or day.” They also think phones are the key to the future: three in five believe everything will be done on mobile devices in the next five years. (Time)

The YouTube Kids app may have high reviews, but an FTC complaint against the video platform reveals that the line between marketing and content is blurring more than some are comfortable with. Consumer groups are objecting to the (very popular) unboxing videos being included on the app. The clips, which feature kids and sometimes adults opening toys, could be interpreted as commercials for the product. (CNN Money

Oreos is getting weird to promote their new S’mores cookies to Millennials. The brand has released a series of PSA-style videos starring a mascot called S’morey The Unidentified Forest Creature and featuring “throwback ‘90s-style animations.” The spots, which will run on social media, are absurdist scenarios where S’morey puts out unusual campfires and doles out Oreos. (Adweek)

The legend of the entrepreneurial Millennial may be more hyped than factual. New data shows that while startup activity in the U.S. has increased overall, fewer 20-34-year-olds launched new businesses in 2014 than did 19 years ago. Student loan debt is likely contributing to their lack of entrepreneurship, and as we’ve said for some time, their risk-averse natures weigh heavily on their career decisions. (CNBC)

We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns and mascots. KFC was confident their revival of Colonel Sanders would capture the hearts of Millennials, and so far it looks like they may be right. According to the brand, the response has been about “80% positive” and they’re very happy that people are talking about the chain again. The Colonel was revived after it was discovered 60% of Millennials had never eaten at the chicken chain. (Business Insider)

72% of 13-32-year-olds are interested in travel. How do we know? Every month we reach out to our panel of over 60,000, asking 1,000 Millennials and teens about their behaviors, interests, current events, seasonal trends, changing attitudes, and new norms. The results of these monthly surveys are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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