Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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