Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…

 
 

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Millennial News Feed

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

How has the recession made Millennials reject capitalism? According to a Harvard University survey, 51% of 18-29-year-olds say they do not support capitalism, but it may be that young voters are essentially frustrated by the “flaws of free markets.” When asked about socialism, only 33% said they were in support of the alternative system, making the analysis of the data complex. It is also unclear how the Millennials surveyed define capitalism, since the meaning has shifted throughout the years. According to one pollster, the term once meant freedom from totalitarian regimes, but is now blamed for the financial crisis. (Washington Post

Financial technology startups are narrowing their focus to keep Silicon Valley interested. It is no longer enough for a young company to disrupt the financial industry, they need to think niche to stand out from the competition. Financial start-up Pave targets consumers with a lack of credit history, like college students. Promise Financial provides loans specifically for weddings (which 74% of 18-33-year-olds say have become too expensive), and has partnered with over 100 wedding venues and vendors to offer loans when major purchases are being made. (Wall Street Journal

Luxury brands are looking towards the future by focusing in on Millennials. The generation has the potential to be the largest spending group in history, and by 2020 the oldest Millennials will be entering their peak earning years. To prepare, luxury brands are shifting to cater to the generation who values “über-luxe” travel over costly jewelry, shoes, and bags. Brands are turning to new influencers—from the Instagram-famous to video game characters— to form relationships with Millennials before they become the core luxury demographic. (WWD

GE has created an unexpected product to attract Millennial engineers: hot sauce. In partnership with thrillist and High River Sauces, the company has introduced the limited edition 10^32 Kelvin—named after the temperature that “scientists believe all matter ceases to exist.” The sauce combines the two hottest peppers in the world, and is made to get the attention of young applicants who may be more inclined to work for a “trendier” company. There is no doubt that hot sauce is a major trend: one market research firm predicts that by 2020 popular sauces will earn $632 million in new sales. (Fox News

An exclusive club called Magnises is “targeting Millennials and brands, wallets and insecurities.” We first told you about Magnises as a start-up targeting high earning Millennials, and since then it has branched out as a community-focused platform joining the ranks of WeLive and Soho House. Playing off Millennials’ struggle to form connections, the company wants to bring “the benefits of an online social network immediacy, convenience, interactivity—into the real world,” through member-only and sponsored events. They are expecting $5 million in revenue this year, with the  majority coming from brands. (Racked

Quote of the Day: “When shopping for a home, my must-have is an in-law suite.”—Male, 23, DE

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