Ypulse Essentials: Household Spending On Streaming, Halloween Highlights, National Princess Week

Netflix BufferingDVD sales continue to tank (while household spending on streaming video services, such as Netflix, and DVD rentals from Kiosks, such as Redbox, continues to rise. Much of this trend is driven by Millennials who are less concerned with owning media and care more about having access to media…which is why we disagree that sales of Blu-ray will eventually take off. Speaking of digital movie trends, MTV’s NextMovie is adding MovieTracker which measures buzz about films on social media. The twist is that it not only tracks movies currently at the box office, but also those in development. Right now, “Hunger Games” is topping the list, so we think the measurement must be pretty accurate!) (Yahoo!) (MediaPost)

- Halloween may be over, but it’s still going over on Facebook (as parents post pics of their kids dressed in costume and friends and strangers share them around the Internet. We weren’t surprised — though we were a little disappointed — that nearly half of those who dressed up wore store-bought costumes rather than creatively crafting their own. It’s not just kids that dress up; Halloween is huge on college campuses. So much so that students turn it into a multi-day event) (All Facebook) (Toluna, thanks to David at Scholastic for the link) (Gen Digital)

- We know a lot of tween and teen girls have already bought Justin Bieber’s (“Under the Mistletoe” album which came out today, but they may have also set aside a few dollars for charity. The Biebs announced today that he’s donating a portion of the sales of the album to a selection of charities he selected for their dedication to youth, education, and music, and he’s asking fans to give a little of their own money to the causes to give those less fortunate a happy holiday) (MTV)

- Disney and Target are teaming up to celebrate the…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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