Ypulse Essentials: Household Spending On Streaming, Halloween Highlights, National Princess Week

Netflix BufferingDVD sales continue to tank (while household spending on streaming video services, such as Netflix, and DVD rentals from Kiosks, such as Redbox, continues to rise. Much of this trend is driven by Millennials who are less concerned with owning media and care more about having access to media…which is why we disagree that sales of Blu-ray will eventually take off. Speaking of digital movie trends, MTV’s NextMovie is adding MovieTracker which measures buzz about films on social media. The twist is that it not only tracks movies currently at the box office, but also those in development. Right now, “Hunger Games” is topping the list, so we think the measurement must be pretty accurate!) (Yahoo!) (MediaPost)

- Halloween may be over, but it’s still going over on Facebook (as parents post pics of their kids dressed in costume and friends and strangers share them around the Internet. We weren’t surprised — though we were a little disappointed — that nearly half of those who dressed up wore store-bought costumes rather than creatively crafting their own. It’s not just kids that dress up; Halloween is huge on college campuses. So much so that students turn it into a multi-day event) (All Facebook) (Toluna, thanks to David at Scholastic for the link) (Gen Digital)

- We know a lot of tween and teen girls have already bought Justin Bieber’s (“Under the Mistletoe” album which came out today, but they may have also set aside a few dollars for charity. The Biebs announced today that he’s donating a portion of the sales of the album to a selection of charities he selected for their dedication to youth, education, and music, and he’s asking fans to give a little of their own money to the causes to give those less fortunate a happy holiday) (MTV)

- Disney and Target are teaming up to celebrate the…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I follow the news because I want to be aware of the world.” –Female, 15, OH

Today in “food chains trying to appeal to young consumers” news: TGI Fridays is trying to “woo Gen Y" with free burgers and pay-it-forward marketing. Customers who buy a burger will get a code they can use to share a free burger with a friend via social media or email. The digital campaign is designed to draw in Millennials, who Friday’s CEO notes need "something worthy of a conversation” to interest them. (MediaPost)

Native advertising is still controversial, and some believe truly misleading, but a recent study finds younger readers are “significantly less likely to feel deceived by native ads.” Twenty percent of 18-24-year-olds and 15% of 25-34-year-olds actually say they feel more positive about brands that have native ads. Growing up with branded content is likely influencing their more positive POV, but Ypulse research has also found that 82% say “everything I see or read I take with a grain of salt.” (Skyword)

Think Millennials are lazy? What if we told you they don’t even stop working when they’re on vacation? A new survey reports that 35% of Millennials say they work every day of their vacations, and feel less productive when they get back. It’s clear that entering the workplace at a time when they are always accessible via mobile has made an impact. (Time)

Minecraft is hugely popular with young consumers, its influence is growing, and the game is spawning a new kind of celebrity. The Minecon convention in London over July 4th weekend was the largest ever event for a single video game, selling 100,000 tickets. The convention featured Minecraft players with millions of followers, who signed autographs, took pictures with fans, and enjoyed a new era of fame. (Business Insider)

Young consumers might be more willing to give out their data online, but beware: they “will ditch brands” that use it to spam them. Millennials are reportedly 44% more likely than Xers and Boomers to fall into the “sensitive consumer” bracket, and research has found that if annoyed by marketing, 80% of Millennials will block cold callers, 84% will unsubscribe from emails or close accounts, and 82% will delete apps. (Marketing Magazine)

Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN 

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies