Ypulse Essentials: Household Spending On Streaming, Halloween Highlights, National Princess Week

Netflix BufferingDVD sales continue to tank (while household spending on streaming video services, such as Netflix, and DVD rentals from Kiosks, such as Redbox, continues to rise. Much of this trend is driven by Millennials who are less concerned with owning media and care more about having access to media…which is why we disagree that sales of Blu-ray will eventually take off. Speaking of digital movie trends, MTV’s NextMovie is adding MovieTracker which measures buzz about films on social media. The twist is that it not only tracks movies currently at the box office, but also those in development. Right now, “Hunger Games” is topping the list, so we think the measurement must be pretty accurate!) (Yahoo!) (MediaPost)

- Halloween may be over, but it’s still going over on Facebook (as parents post pics of their kids dressed in costume and friends and strangers share them around the Internet. We weren’t surprised — though we were a little disappointed — that nearly half of those who dressed up wore store-bought costumes rather than creatively crafting their own. It’s not just kids that dress up; Halloween is huge on college campuses. So much so that students turn it into a multi-day event) (All Facebook) (Toluna, thanks to David at Scholastic for the link) (Gen Digital)

- We know a lot of tween and teen girls have already bought Justin Bieber’s (“Under the Mistletoe” album which came out today, but they may have also set aside a few dollars for charity. The Biebs announced today that he’s donating a portion of the sales of the album to a selection of charities he selected for their dedication to youth, education, and music, and he’s asking fans to give a little of their own money to the causes to give those less fortunate a happy holiday) (MTV)

- Disney and Target are teaming up to celebrate the…

 
 

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“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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