Ypulse Essentials: Household Spending On Streaming, Halloween Highlights, National Princess Week

Netflix BufferingDVD sales continue to tank (while household spending on streaming video services, such as Netflix, and DVD rentals from Kiosks, such as Redbox, continues to rise. Much of this trend is driven by Millennials who are less concerned with owning media and care more about having access to media…which is why we disagree that sales of Blu-ray will eventually take off. Speaking of digital movie trends, MTV’s NextMovie is adding MovieTracker which measures buzz about films on social media. The twist is that it not only tracks movies currently at the box office, but also those in development. Right now, “Hunger Games” is topping the list, so we think the measurement must be pretty accurate!) (Yahoo!) (MediaPost)

- Halloween may be over, but it’s still going over on Facebook (as parents post pics of their kids dressed in costume and friends and strangers share them around the Internet. We weren’t surprised — though we were a little disappointed — that nearly half of those who dressed up wore store-bought costumes rather than creatively crafting their own. It’s not just kids that dress up; Halloween is huge on college campuses. So much so that students turn it into a multi-day event) (All Facebook) (Toluna, thanks to David at Scholastic for the link) (Gen Digital)

- We know a lot of tween and teen girls have already bought Justin Bieber’s (“Under the Mistletoe” album which came out today, but they may have also set aside a few dollars for charity. The Biebs announced today that he’s donating a portion of the sales of the album to a selection of charities he selected for their dedication to youth, education, and music, and he’s asking fans to give a little of their own money to the causes to give those less fortunate a happy holiday) (MTV)

- Disney and Target are teaming up to celebrate the…

 
 

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Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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