Ypulse Essentials: 'Guitar Hero' Unplugged, Pets Get Kids Moving, Cookie Jar Goes Primetime

Guitar HeroFallen (Guitar) Hero (Activision pulls the plug on its “Guitar Hero” franchise, canceling the release of the sixth edition of the game. PSFK, via the Guardian, offers theories for why the billion-dollar franchise failed: selling out and lack of innovation. Also on the chopping block are DJ Hero and True Crime: Hong Kong. So, um, anyone up for a jam session on Rock Band?)  (Mashable) (PSFK) (Ars Technica)

- Kids who have a dog get more exercise than those who don’t. Perhaps the White House’s “Let’s Move” campaign to combat childhood obesity — which is now a year old — should consider building in a pet component) (TruthDive) (Ad Age, reg required)

- Cookie Jar Entertainment (goes primetime, announcing a slate of projects in development for tweens, teens, and young adults) (Hollywood Reporter)

- College students aren’t being challenged academically and are falling behind their peers in other countries. For when Gen Yers graduate and enter the workplace, Diversity Inc. dissolves a few myths about what they want as employees. Hint, yes, money matters!) (Salon)

- Target will have an exclusive (deluxe edition of Lady Gaga’s new album, Born This Way, out May 23. Those who pre-order get an immediate free download of the much anticipated title track) (Billboard)

- Nick Jr’s upcoming show ‘Olive the Ostrich’ (will be illustrated by UK students, thanks to a partnership with The Princes Foundation for Children & the Arts. In other “by kids, for kids” news, USA Today profiles a successful teen author whose self-published books are racing up the charts. Perhaps more publishers should consider crowdsourcing) (Kidscreen)

- Single for Valentine’s Day? (new app, Heartbroker, taps the power of your Facebook friends to find you the perfect match) (Social Times)

 
 

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“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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