Ypulse Essentials: 'Guitar Hero' Unplugged, Pets Get Kids Moving, Cookie Jar Goes Primetime

Guitar HeroFallen (Guitar) Hero (Activision pulls the plug on its “Guitar Hero” franchise, canceling the release of the sixth edition of the game. PSFK, via the Guardian, offers theories for why the billion-dollar franchise failed: selling out and lack of innovation. Also on the chopping block are DJ Hero and True Crime: Hong Kong. So, um, anyone up for a jam session on Rock Band?)  (Mashable) (PSFK) (Ars Technica)

- Kids who have a dog get more exercise than those who don’t. Perhaps the White House’s “Let’s Move” campaign to combat childhood obesity — which is now a year old — should consider building in a pet component) (TruthDive) (Ad Age, reg required)

- Cookie Jar Entertainment (goes primetime, announcing a slate of projects in development for tweens, teens, and young adults) (Hollywood Reporter)

- College students aren’t being challenged academically and are falling behind their peers in other countries. For when Gen Yers graduate and enter the workplace, Diversity Inc. dissolves a few myths about what they want as employees. Hint, yes, money matters!) (Salon)

- Target will have an exclusive (deluxe edition of Lady Gaga’s new album, Born This Way, out May 23. Those who pre-order get an immediate free download of the much anticipated title track) (Billboard)

- Nick Jr’s upcoming show ‘Olive the Ostrich’ (will be illustrated by UK students, thanks to a partnership with The Princes Foundation for Children & the Arts. In other “by kids, for kids” news, USA Today profiles a successful teen author whose self-published books are racing up the charts. Perhaps more publishers should consider crowdsourcing) (Kidscreen)

- Single for Valentine’s Day? (new app, Heartbroker, taps the power of your Facebook friends to find you the perfect match) (Social Times)

 
 

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Millennial News Feed

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

We’ve seen everyone from food startups to fast-food chains label their food “artisanal” to appeal to Millennials—and there is good reason. It turns out there is generation gap when it comes to consumers’ reaction to “artisanal” and “craft.”  Millennials are more likely than older consumers to say that the labels “handmade/handcrafted, “craft,” and “small batch” tell them a product is high quality, and also more likely to say that descriptors like “artisan/artisanal” have some influence on their purchases. (MediaPost)

To sell wine to Millennials, brands have had to drop the exclusivity and embrace a more unpretentious attitude. Sparkling wine brand Chandon is relying on Instagram to get their bubbly message across to young females, making it their top social platform, over Pinterest. Their colorful, summertime images, featuring captions like “Today calls for Rosé,” are a part of their effort to get sparkling wine “out of the holiday rut.” (Digiday)

Older generations who hear about anonymous apps like Whisper and YikYak have one main question: why? Question and answer site Ask.fm’s recent study asked them, and found that 40% of 13-18-year-olds said anonymity online allows them to talk about difficult topics—only 4% said they would talk about the same things if their name was being used. (IBT)

New parents will do just about anything to get their kid(s) to go to sleep, as one self-published book is proving. The picture book The Rabbit Who Wants to Fall Asleep made the Amazon bestseller list by claiming to put children straight to sleep. Sales skyrocketed quickly, going from selling just 324 copies on August 16th, to 29,000 at the end of last week. It’s rumored that Random House has bought the rights to the miracle book. (Publisher’s Weekly)

Restoration Hardware is going after the teens “who ha[ve] everything.” Their new high-end post-childhood line RH Teen includes chandeliers, and fine art photography, and the brand hopes to capture young consumers as they are finding their own identity and becoming independent as decorators of their space. Unlike some brands, who are co-creating their products and marketing with young consumers, Restoration chose to launch RH Teen without focus groups or studies. (WSJ)

According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington PostSocialTimes)

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