Ypulse Essentials: 'Guitar Hero' Unplugged, Pets Get Kids Moving, Cookie Jar Goes Primetime

Guitar HeroFallen (Guitar) Hero (Activision pulls the plug on its “Guitar Hero” franchise, canceling the release of the sixth edition of the game. PSFK, via the Guardian, offers theories for why the billion-dollar franchise failed: selling out and lack of innovation. Also on the chopping block are DJ Hero and True Crime: Hong Kong. So, um, anyone up for a jam session on Rock Band?)  (Mashable) (PSFK) (Ars Technica)

- Kids who have a dog get more exercise than those who don’t. Perhaps the White House’s “Let’s Move” campaign to combat childhood obesity — which is now a year old — should consider building in a pet component) (TruthDive) (Ad Age, reg required)

- Cookie Jar Entertainment (goes primetime, announcing a slate of projects in development for tweens, teens, and young adults) (Hollywood Reporter)

- College students aren’t being challenged academically and are falling behind their peers in other countries. For when Gen Yers graduate and enter the workplace, Diversity Inc. dissolves a few myths about what they want as employees. Hint, yes, money matters!) (Salon)

- Target will have an exclusive (deluxe edition of Lady Gaga’s new album, Born This Way, out May 23. Those who pre-order get an immediate free download of the much anticipated title track) (Billboard)

- Nick Jr’s upcoming show ‘Olive the Ostrich’ (will be illustrated by UK students, thanks to a partnership with The Princes Foundation for Children & the Arts. In other “by kids, for kids” news, USA Today profiles a successful teen author whose self-published books are racing up the charts. Perhaps more publishers should consider crowdsourcing) (Kidscreen)

- Single for Valentine’s Day? (new app, Heartbroker, taps the power of your Facebook friends to find you the perfect match) (Social Times)

 
 

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Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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