Ypulse Essentials: Guess's New Campaign Is Perfect For Pinterest, Teens React To 'The Hunger Games' Trailer, 'Pretty Little Liars' Sets Social Media Record

PinterestBrands are testing out ways to use Pinterest to drive engagement, and Guess (has just launched a clever contest asking users to create boards inspired by its new brightly hued denim line, with fashion bloggers serving as judges. It’s a great connection with the predominantly female Pinterest audience who already pin their favorite style finds. But not everything is perfect in Pinterest-land, as users complain about the “upgrades” to their profile pages. Didn’t Pinterest learn anything from the backlash of Facebook’s frequent changes?) (FMM) (TechCrunch)

- It’s T minus two days until ‘The Hunger Games,’ and if these teens are any indication (guys and girls alike will be flocking to theaters on Friday. If you’re a latecomer to the series and are quickly devouring the books before the film comes out, be warned, there are some side effects, such as “severely premature consideration of your Halloween costume.” While there are some movie tie-ins for teen fans — China Glaze nail polish and Hot Topic apparel, to name a few — there’s little for younger fans because brands are shying away from the movie until they’re sure the public will accept teen-on-teen violence) (YouTube) (Holley Maher) (Forbes)

- The season finale of ‘Pretty Little Liars’ earns the title (of most buzzed about regular-season TV show as the Millennial masses tuned in and tweeted about the unmasking of “A.” Speaking of Twitter, today marks the social net’s sixth birthday, and, my-oh-my how it’s grown, particularly among Millennials over the past year) (Mashable) (USAToday)

- We love that Betsey Johnson is putting a haute couture spin on the nail art trend (through its partnership with Sephora and OPI. We’re not sure what we want more, the nail decals, the polish strips, or the scented hot pink polish. In other fashion…

 
 

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Millennial News Feed

Quote of the Day: “I was completely invested in Breaking Bad, it took a simple everyday man and slowly dehumanized him through choices that an individual in real life could have possibly made or gone through.”—Male, 22, NJ

The creators of livestreaming pioneer Meerkat made a new app in secret—and it’s doing great. Houseparty is a group video chat platform designed to “capture some of the spirit of Meerkat but in a more personal way that encourages users to participate.” Users can create or join “rooms” to video chat with friends, and are warned if an unknown mutual friend joins the group. The app opens to a camera like Snapchat, is “sprinkled liberally” with emojis, and has already generated almost 1 million mostly teenage users during its testing phase. (Mashable)

Neiman Marcus is in full support of the "see now, buy now" retail strategy some brands have been adopting to keep up with impatient young consumers. The retailer has seen sales decline for fourth straight quarters, and is citing an “out-of-sync fashion cycle” as a crucial part of their troubles. Now that just launched collections are "blogged and broadcasted all over the world via social media," and fast fashion retailers are “delivering trends before ‘authentic runway looks are delivered to stores,’” the retailer is encouraging their vendors to deliver products quickly after release to keep up. (Fashionista

Club Med knows not all Millennials are “frugal single travelers.” The travel brand, “where all the cool kids went in the 70s and 80s,” is now setting their sights on affluent Millennial parents who travel. Spending $1.5 billion in facilities upgrades, Club Med now offers “zen oases,” where “parents to briefly recuperate away from their kids” and escape the pressures of work and home. They also are focusing on the experiential aspect of their brand, adjusting their website to allow visitors to experience their trips digitally before their buy. (Skift)

Kano, one of the first and most unique toys to teach kids coding, is heading back to the Kickstarter to promote three new programmable do-it-yourself kits. Their new products focus on a toy coming “to life when it responds to its environment," and includes a Pixel display that can be taught to display different colors and shapes in response to sounds. The brand’s target market is 8-14-year-olds, but they aim to make it “simple for anyone in the world to make, hack, create, manipulate, and warp technology as it is to use it today." (Fast Company)

Marketing to the post-Millennial generation is all about getting creative, and serving ads through sponsored content is resonating strongly with teens who fully understand it’s a marketing strategy. When AwesomenessTV looked into their popular series Royal Crush—which takes place on a cruise ship and is sponsored by Royal Caribbean—they found that is was 30% more efficient than TV. But one form of traditional advertising is still effective: sampling. To promote their moon sneakers and hot sauce, GE toured colleges to target engineering students. (Adweek

Quote of the Day:  “Young and Hungry are short 30 minute shows, so I can watch it on my lunch breaks at work. I like the humor and the characters. The story line is easy to follow. It's an easy show to binge watch.”—Female, 20, WS

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