Ypulse Essentials: Guess's New Campaign Is Perfect For Pinterest, Teens React To 'The Hunger Games' Trailer, 'Pretty Little Liars' Sets Social Media Record

PinterestBrands are testing out ways to use Pinterest to drive engagement, and Guess (has just launched a clever contest asking users to create boards inspired by its new brightly hued denim line, with fashion bloggers serving as judges. It’s a great connection with the predominantly female Pinterest audience who already pin their favorite style finds. But not everything is perfect in Pinterest-land, as users complain about the “upgrades” to their profile pages. Didn’t Pinterest learn anything from the backlash of Facebook’s frequent changes?) (FMM) (TechCrunch)

- It’s T minus two days until ‘The Hunger Games,’ and if these teens are any indication (guys and girls alike will be flocking to theaters on Friday. If you’re a latecomer to the series and are quickly devouring the books before the film comes out, be warned, there are some side effects, such as “severely premature consideration of your Halloween costume.” While there are some movie tie-ins for teen fans — China Glaze nail polish and Hot Topic apparel, to name a few — there’s little for younger fans because brands are shying away from the movie until they’re sure the public will accept teen-on-teen violence) (YouTube) (Holley Maher) (Forbes)

- The season finale of ‘Pretty Little Liars’ earns the title (of most buzzed about regular-season TV show as the Millennial masses tuned in and tweeted about the unmasking of “A.” Speaking of Twitter, today marks the social net’s sixth birthday, and, my-oh-my how it’s grown, particularly among Millennials over the past year) (Mashable) (USAToday)

- We love that Betsey Johnson is putting a haute couture spin on the nail art trend (through its partnership with Sephora and OPI. We’re not sure what we want more, the nail decals, the polish strips, or the scented hot pink polish. In other fashion…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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