Ypulse Essentials: Guess's New Campaign Is Perfect For Pinterest, Teens React To 'The Hunger Games' Trailer, 'Pretty Little Liars' Sets Social Media Record

PinterestBrands are testing out ways to use Pinterest to drive engagement, and Guess (has just launched a clever contest asking users to create boards inspired by its new brightly hued denim line, with fashion bloggers serving as judges. It’s a great connection with the predominantly female Pinterest audience who already pin their favorite style finds. But not everything is perfect in Pinterest-land, as users complain about the “upgrades” to their profile pages. Didn’t Pinterest learn anything from the backlash of Facebook’s frequent changes?) (FMM) (TechCrunch)

- It’s T minus two days until ‘The Hunger Games,’ and if these teens are any indication (guys and girls alike will be flocking to theaters on Friday. If you’re a latecomer to the series and are quickly devouring the books before the film comes out, be warned, there are some side effects, such as “severely premature consideration of your Halloween costume.” While there are some movie tie-ins for teen fans — China Glaze nail polish and Hot Topic apparel, to name a few — there’s little for younger fans because brands are shying away from the movie until they’re sure the public will accept teen-on-teen violence) (YouTube) (Holley Maher) (Forbes)

- The season finale of ‘Pretty Little Liars’ earns the title (of most buzzed about regular-season TV show as the Millennial masses tuned in and tweeted about the unmasking of “A.” Speaking of Twitter, today marks the social net’s sixth birthday, and, my-oh-my how it’s grown, particularly among Millennials over the past year) (Mashable) (USAToday)

- We love that Betsey Johnson is putting a haute couture spin on the nail art trend (through its partnership with Sephora and OPI. We’re not sure what we want more, the nail decals, the polish strips, or the scented hot pink polish. In other fashion…

 
 

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“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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