Ypulse Essentials: Guess's New Campaign Is Perfect For Pinterest, Teens React To 'The Hunger Games' Trailer, 'Pretty Little Liars' Sets Social Media Record

PinterestBrands are testing out ways to use Pinterest to drive engagement, and Guess (has just launched a clever contest asking users to create boards inspired by its new brightly hued denim line, with fashion bloggers serving as judges. It’s a great connection with the predominantly female Pinterest audience who already pin their favorite style finds. But not everything is perfect in Pinterest-land, as users complain about the “upgrades” to their profile pages. Didn’t Pinterest learn anything from the backlash of Facebook’s frequent changes?) (FMM) (TechCrunch)

- It’s T minus two days until ‘The Hunger Games,’ and if these teens are any indication (guys and girls alike will be flocking to theaters on Friday. If you’re a latecomer to the series and are quickly devouring the books before the film comes out, be warned, there are some side effects, such as “severely premature consideration of your Halloween costume.” While there are some movie tie-ins for teen fans — China Glaze nail polish and Hot Topic apparel, to name a few — there’s little for younger fans because brands are shying away from the movie until they’re sure the public will accept teen-on-teen violence) (YouTube) (Holley Maher) (Forbes)

- The season finale of ‘Pretty Little Liars’ earns the title (of most buzzed about regular-season TV show as the Millennial masses tuned in and tweeted about the unmasking of “A.” Speaking of Twitter, today marks the social net’s sixth birthday, and, my-oh-my how it’s grown, particularly among Millennials over the past year) (Mashable) (USAToday)

- We love that Betsey Johnson is putting a haute couture spin on the nail art trend (through its partnership with Sephora and OPI. We’re not sure what we want more, the nail decals, the polish strips, or the scented hot pink polish. In other fashion…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN 

Selfies might be the next innovation in online security. MasterCard is experimenting with facial recognition scans that would ask users to simply look into their phones and blink to approve a purchase. Biometric security like face scans and fingerprints are easier than remembering a password, and the brand believes that “the new generation, which is into selfies…they'll find it cool. They'll embrace it." (CNN Money)

Millennials’ history of disrupting industries has many long-standing brands making big changes to appeal to young consumers—who are aging into their years of spending power dominance. Time’s list of “old person” brands getting a Millennial makeover include Maxwell House, Residence Inn, NASCAR, Good Humor, and KFC—all launching rebrands and “tweaking old products…with varying degrees of success—and awkwardness.” NASCAR’s efforts include a racing festival that includes DJs and foam parties. (Time)

We included golf on our list of things Millennials are being accused of killing, and now golf clubs breaking some sport taboos to try to attract young players. Footgolf, a hybrid soccer/golf game attracting twenty-somethings, is being offered by some. Speedier games, speakers on carts, prizes for Instagram golf pics, and beer tastings are other tactics being employed—and upsetting traditional golfers. (Chicago Business)

Put on your top hat and bow tie, the “Monopoly movie has passed go.” Lionsgate and Hasbro have greenlit a film based on everyone’s favorite property trading game, and starter of family fights. The 80-year-old board game is the latest classic toy box item to be given time on the big screen, and the film will reportedly be an action/adventure following a boy from Baltic Avenue building his fortune, and of course avoiding bankruptcy and jail. (Kidscreen)

Unplugging is not just a trend with young consumers here in the U.S. A survey of 16-24-year-olds in the U.K. found that only half watch live TV, preferring online streaming for the rest of their media consumption. Online viewing has “disproportionately affected” news shows, and TV news viewing among the age group has dropped 29% between 2008 and 2014. In our most recent media viewing tracker, we found that 29% of 13-32-year-olds watch live cable five or more days per week, while 35% watch Netflix and 10% watch Hulu Plus five or more days per week. (The Guardian)

The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So what does celebrity look like now? Fame has been redefined by the next generation of viewers, and we’re officially in a new era of celebrity influencers. We cover this trend in-depth our Q2 2015 Ypulse Quarterly report, available to Gold subscribers. (One-off pricing for the report is $1250.) (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies