Ypulse Essentials: Grammys Go After Millennials, Making The Most Of 90s Nostalgia, Social Media In China

Grammy AwardsThe Grammy Awards is clearly catering to the Millennial audience (with a few new additions this year. A Grammy Live streaming broadcast with social tie ins begins this Friday following all the activities leading up to the big event and new technology to get official releases of show performances online almost immediately. In a nod to youth music trends, the Grammys has also added a dance/electronica segment to the show. The category nominees, including Deadmau5 and Lil Wayne, will perform in a tent amid 1,000 pumped up fans) (Giga Om) (NYT, reg required)

- It’s no secret that Millennials are nostalgic for the 90s with ‘retro’ TV shows and fashion (making a comeback. But how are brands making the most of it? Some are cashing in on bringing back certain styles with an updated flair, blending modern technology with retro accessories — like a handset for a cell phone, and introducing 90s attitude in current media) (Fast Company)

- Check out this infographic about the social media scene (in China. With the “great (fire) wall” that bars young people from the social sites popular in the U.S. and other countries, Chinese youth have adopted copycat sites. The most common way they log on? Cell phone! Although social media has been part of some pretty powerful movements, its real power is creating local change, according to one expert) (Derek Baird) (PSFK)

- Chances are, you’ve done your share of shoe doodling (or you know someone who has. Now Vans is turning that talent into a money making opportunity for crafty students who can submit their shoe designs for a chance to win $50,000 for their school’s art program. Break out your markers and get sketching) (IHeartDaily)

- Teens love texting, and they even read texts from brands (according to DoSomething. The challenge with text…

 
 

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Millennial News Feed

Quote of the Day: “Master of None represents my generation because it takes the little things (going to a taco place) and expands on how the choices are debilitating.”—Female, 33, MN

We know how many Millennials planned to watch last night’s debates, but how many knew they could watch in virtual reality? VR social network AltspaceVR has created an experience that allows participants to watch live debates virtually, in a VR re-creation of NBC News Democracy Plaza at New York’s Rockefeller Center. At the launch party, attendees, including Al Roker, were represented as avatars and instead of applause, emojis were used to express reactions. AltspaceVR has been working to build a virtual community over the past year and hopes to bring people together during “a bitterly divided campaign” with the new experience. (The Verge

The latest smart toys are getting kids away from screens. Global sales of smart toys are expected to increase from $2.8 billion in 2015 to $11.3 billion by 2020, and according to one expert, synching a toy to a phone or tablet will soon be as common as putting in batteries. To appease parents concerned with screen time, these toys are increasingly about physically interacting with the toy itself, putting apps in the background. One example of the trend is Smarty: an internet-connected personal assistant for kids that answers questions, reminds them to do their homework, streams music and books, and more. (The Guardian

What’s holding back the Millennials from creating more startups? Money. A new study found that 72% of 18-34-year-olds see entrepreneurship as being "essential for new innovation and jobs in our economy," and almost eight in ten see working for a startup “a signal of success”—but only 22% say they would start one of their own. Lack of capital is holding four in ten back from taking the risk—for women and minorities that number is even higher. (Business Insider

Toy brands are constantly competing for kids’ attention, and now that industry drama is coming to the small screen. Amazon is introducing Toy Wars, a drama series based on the rivalry between toy giants Hasbro and Mattel. The show is based on the non-fiction book Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, which follows a “free spirit” Hasbro executive who was forced to take over the company when his “marketing genius” brother passed away from AIDS. The series will be co-written by Book Of Mormon star Josh Gad and The O.C. creator Josh Schwartz, whose father helped turned Hasbro into a top toy company. (Deadline

Communal housing is a growing Millennial trend, but it also dates back to the Middle Ages. Co-housing groups have been catching on as young people and families look to share household responsibilities, cut costs, and have a deeper sense of community with others. While it might seem strange in modern times, the instinct is ancient: According to A World of Their Own Making: Myth, Ritual, and the Quest for Family Values, medieval Europe homes were “essentially gathering places for small groups of revolving residents,” where people lived with friends and extended communities. (The Atlantic

Quote of the Day: “Adventure Time is the show that best represents my generation because we like the nostalgic aspect of watching cartoons but we also like off-the-wall plots.” –Male, 21, MI 

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