Ypulse Essentials: Google Music, Digital Distraction, Macy's AR Version Of Virginia

GoogleMusicLast night, Google announced that its Music service (is out of beta and open to the world at large. So far, the Web has been unimpressed by the service, claiming it’s just a copy of iTunes with its exclusive tracks and free songs of the week. But TechCrunch points out that while that may seem to be true, so was Gmail a copy of other email services, but it’s been a huge success because of how the product matured. There are a few aspects of Google Music that we think are particularly relevant to young users… It allows bands — any band — to sell its music on its site, so students can even find that obscure band that they discovered at that tiny show on campus. Music discovery is important to young listeners; it’s a point of pride when they know an artist before their friends do. And don’t discount the significant number of young people who have Android-based smartphones — 26% of students per recent Ypulse research, compared to 25% who have iPhones — who will now have access to the Google Music store in the Android Market. And then there’s the price tag for the service: Free!) (The Verge) (HispanicAd)

- More than three quarters of college students (use digital devices while watching TV. We’re not surprised at all with so many tweeting and posting on Facebook — not to mention checking in to media — while watching TV. And of course that proportion will grow even larger as networks and shows encourage viewers to engage with related content online. Speaking of social viewing, Chill.com, known as the Turntable.com for video, has added integrations with Hulu, Vevo, Livestream, and more, allowing users avatars to have social chats about the content they’re watching. The site still has rooms for VJs to spin videos from YouTube and earn points) (MediaPost) (Mashable)

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Millennial News Feed

Quote of the Day: “I like shopping at Staples because they have good prices on supplies I need for school [and] electronics or other devices I may need.” –Female, 17, ID

For urban Millennials, getting married doesn’t necessarily mean saying goodbye to roommates. Members of the generation continue to mature into adulthood in an untraditional way, and with rent increasing dramatically, some are choosing living as husband and wife and roomie over a moving to smaller place, or having a longer commute. This acceptance of communal living could be a reflection of the rise of the sharing economy, as it becomes the norm to share everything from rides to the kitchen. (New York Times)

Although most of today’s 18-24-year-olds were still in high school or college during the Great Recession, it’s still affecting their career choices today. A survey from Way to Work found that 70% would prefer a stable job over a job they were passionate about but offered little security, and one third said finding that secure job was their top concern. 34% of Millennials named financial stability as their greatest aspiration. (Forbes)

According to some teens, “MTV is dying.” Hoping to reverse that sentiment, MTV will be introducing eight new series, and has 85 more in development, that are meant to reflect Millennials’ “unbridled optimism.” Upcoming series include a reality show about YouTube star Todrick Hall and a scripted comedy around Vine star Logan Paul—MTV likely has their fingers crossed these social media stars will bring their fans to the network. (Adweek)

YouTube channel AwesomenessTV has successfully hooked hundreds of thousands of young viewers, and now they’re setting their sights on a new audience: Millennial moms. Their new network Awestruck will premiere later this year, offering a wide range of female-centric series, from comedy to drama to talk shows featuring both online stars and Hollywood celebrities. The network hopes that young moms will turn to them as they consume more online video content. (StreamDaily)

What does it take to become “Insta-famous?” Sometimes it just takes being photographed in the right place at the right time. Sixteen-year-old Charlotte D’Alessio amassed tens of thousands of followers in just a few days when a photo of her and her best friend, model Josie Canseco, went viral at Coachella. From there Canseco and D’Alessio appeared on celebrities’ feeds, the Coachella account, and new fans’ Tumblr posts. The girls’ viral status speaks to how quickly notoriety can amass for young consumers in the age or micro-fame. (BuzzFeed)

Want to know Millennials' favorite fast food chain? How often they're dining out? What they order? Our most recent topline and date on 13-32-year-olds gave Gold subscribers the inside scoop on all their food and dining preferences. We deliver in-depth tables and a visual report to them every two weeks, covering another aspect of young consumers' behaviors, beliefs, and more. (Ypulse)

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