Ypulse Essentials: Google Music, Digital Distraction, Macy's AR Version Of Virginia

GoogleMusicLast night, Google announced that its Music service (is out of beta and open to the world at large. So far, the Web has been unimpressed by the service, claiming it’s just a copy of iTunes with its exclusive tracks and free songs of the week. But TechCrunch points out that while that may seem to be true, so was Gmail a copy of other email services, but it’s been a huge success because of how the product matured. There are a few aspects of Google Music that we think are particularly relevant to young users… It allows bands — any band — to sell its music on its site, so students can even find that obscure band that they discovered at that tiny show on campus. Music discovery is important to young listeners; it’s a point of pride when they know an artist before their friends do. And don’t discount the significant number of young people who have Android-based smartphones — 26% of students per recent Ypulse research, compared to 25% who have iPhones — who will now have access to the Google Music store in the Android Market. And then there’s the price tag for the service: Free!) (The Verge) (HispanicAd)

- More than three quarters of college students (use digital devices while watching TV. We’re not surprised at all with so many tweeting and posting on Facebook — not to mention checking in to media — while watching TV. And of course that proportion will grow even larger as networks and shows encourage viewers to engage with related content online. Speaking of social viewing, Chill.com, known as the Turntable.com for video, has added integrations with Hulu, Vevo, Livestream, and more, allowing users avatars to have social chats about the content they’re watching. The site still has rooms for VJs to spin videos from YouTube and earn points) (MediaPost) (Mashable)

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Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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