Ypulse Essentials: Google++++, Digital Abuse Grows, Obama Needs Millennials To Win In 2012

Google+Maybe it should be called Google++++ (considering the fledgling social network managed to post a whopping 1269% increase in traffic over the previous week. What drove the huge leap? The network is now open to everyone and no longer requires invites. With an estimated 43 million users, and 15 million U.S. visitors last week, it rocketed to the 8th most visited social networking website. Does Google+ now have the muscle to beat out Facebook? This group of industry insiders is still undecided, but clearly the argument that “no one’s there” — which matters greatly to Millennials — no longer holds water) (ReadWriteWeb) (PSFK)

- Three quarters of 14-24 year olds say that digital abuse is a serious problem (for people their age, and 56% have experienced such abuse, up from 50% in 2009, according to research from MTV and Associated Press. What’s more, 41% of young people in relationships have experienced digital dating abuse, most commonly with their boyfriend or girlfriend checking up on them multiple times a day online or on their cell phones. Speaking of MTV, on a lighter note, the O Music Awards are back for fall with voting starting today. Celebrating the best in digital music, fans can vote for the Digital Genius Award, Most Addictive Social Music Service, Best Music Forum, and more. Winners will be announced during a live stream on October 31) (AThinLine)

- Young voters may have a significant role (in the 2012 presidential election. A record number of 18-24 year olds turned out for the 2008 elections, and this time around, they’ll be voicing their concerns about youth unemployment, student debt, and more. One way in which Obama has won over Millennials is through his attention to the issue of bullying, which even impressed Lady Gaga. Hollywood connections were influential for Obama…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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