Ypulse Essentials: Google++++, Digital Abuse Grows, Obama Needs Millennials To Win In 2012

Google+Maybe it should be called Google++++ (considering the fledgling social network managed to post a whopping 1269% increase in traffic over the previous week. What drove the huge leap? The network is now open to everyone and no longer requires invites. With an estimated 43 million users, and 15 million U.S. visitors last week, it rocketed to the 8th most visited social networking website. Does Google+ now have the muscle to beat out Facebook? This group of industry insiders is still undecided, but clearly the argument that “no one’s there” — which matters greatly to Millennials — no longer holds water) (ReadWriteWeb) (PSFK)

- Three quarters of 14-24 year olds say that digital abuse is a serious problem (for people their age, and 56% have experienced such abuse, up from 50% in 2009, according to research from MTV and Associated Press. What’s more, 41% of young people in relationships have experienced digital dating abuse, most commonly with their boyfriend or girlfriend checking up on them multiple times a day online or on their cell phones. Speaking of MTV, on a lighter note, the O Music Awards are back for fall with voting starting today. Celebrating the best in digital music, fans can vote for the Digital Genius Award, Most Addictive Social Music Service, Best Music Forum, and more. Winners will be announced during a live stream on October 31) (AThinLine)

- Young voters may have a significant role (in the 2012 presidential election. A record number of 18-24 year olds turned out for the 2008 elections, and this time around, they’ll be voicing their concerns about youth unemployment, student debt, and more. One way in which Obama has won over Millennials is through his attention to the issue of bullying, which even impressed Lady Gaga. Hollywood connections were influential for Obama…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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