Ypulse Essentials: Foursquare Passes 20 Million Users, Music Festivals & Millennials, Characterizing Gen Y
April 16th, 2012
Check out the rest of today's essentials on kids' spending power, teens texting and driving, how HBO's "Girls" accurately portrays Gen Y, and more...
Happy 4sqDay! (April 16, four-squared — get it? And today, Foursquare announced that its reached 20 million users and 2 billion check-ins! The site has grown rapidly, especially among Millennials who are constantly on their phones and seek to inform their friends of their whereabouts. In fact, according to our recent Ypulse research, 21% of collegians and 13% of high schoolers use the site to check in. And today only, users will get a special 4sqDay badge when they check in honor of the occassion!) (USA Today)
- While Millennials can generally be categorized as optimistic, tech-savvy, and team-oriented (such attitudes don’t accurately describe all Millennials as Boston Consulting Group points out. Instead, they tend to fall in six groups including Hip-ennials, Millennial Moms, Anti-Millennials, Gadget Gurus, Clean and Green Millennials, and Old School Millennials, with Hip-ennials — mostly females who are careful spenders and constantly seek information — making up the largest group) (MediaPost)
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Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL
Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)
Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)
Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)
Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)
Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney)
Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA
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