Ypulse Essentials: Facebook + Spotify = Awesome, Amazon Goes Gaga (Again), Chegg Enters The Deals Game

Facebook SpotifyWhile Mark Zuckerberg says it will eventually (make sense to explore allowing children under age 13 to join Facebook, it’s not a priority at the company. Music, on the other hand, seems to be quite important. Facebook and Spotify are partnering on a deal that will integrate the music service into the Facebook platform and is rumored to allow friends to listen to music simultaneously through the social net. The service will only be accessible to users in countries where Spotify is already up and running, which means American users will have to wait, but hopefully not for too long) (Consumerist) (Forbes)

- “This time we’re ready” (is the self deprecating way Amazon is relaunching its offer of Lady Gaga’s “Born This Way” for a mere $.99. It’s crossing its fingers that this time its servers don’t melt — though by now most little monsters will probably have already gotten their copy of the album, so the demand should be somewhat subdued) (FastCompany)

- Disney has withdrawn its application (for trademark of “SEAL Team Six,” deferring to the U.S. Navy, which will own the rights…and could license the name to the highest bidder. That makes us a bit nervous. Speaking of the Navy, the Naval ROTC is back on Yale’s campus after 40 years, originally banned in protest of the Vietnam War and more recently because of the Navy’s position toward women and gays in the military) (Yahoo) (NY Times, reg required)

- Chegg, the textbook rental company, is launching (a daily deals offering and new marketing opportunities that will connect brands with its college student user base) (Ad Age, reg required)

- Google finally announced it’s rumored (Google Wallet service, an NFC [or near-field communications] payment service. Was the move timed to steal some of the thunder from Jack Dorsey’s Square payment…


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Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

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