Ypulse Essentials: Facebook + Spotify = Awesome, Amazon Goes Gaga (Again), Chegg Enters The Deals Game

Facebook SpotifyWhile Mark Zuckerberg says it will eventually (make sense to explore allowing children under age 13 to join Facebook, it’s not a priority at the company. Music, on the other hand, seems to be quite important. Facebook and Spotify are partnering on a deal that will integrate the music service into the Facebook platform and is rumored to allow friends to listen to music simultaneously through the social net. The service will only be accessible to users in countries where Spotify is already up and running, which means American users will have to wait, but hopefully not for too long) (Consumerist) (Forbes)

- “This time we’re ready” (is the self deprecating way Amazon is relaunching its offer of Lady Gaga’s “Born This Way” for a mere $.99. It’s crossing its fingers that this time its servers don’t melt — though by now most little monsters will probably have already gotten their copy of the album, so the demand should be somewhat subdued) (FastCompany)

- Disney has withdrawn its application (for trademark of “SEAL Team Six,” deferring to the U.S. Navy, which will own the rights…and could license the name to the highest bidder. That makes us a bit nervous. Speaking of the Navy, the Naval ROTC is back on Yale’s campus after 40 years, originally banned in protest of the Vietnam War and more recently because of the Navy’s position toward women and gays in the military) (Yahoo) (NY Times, reg required)

- Chegg, the textbook rental company, is launching (a daily deals offering and new marketing opportunities that will connect brands with its college student user base) (Ad Age, reg required)

- Google finally announced it’s rumored (Google Wallet service, an NFC [or near-field communications] payment service. Was the move timed to steal some of the thunder from Jack Dorsey’s Square payment…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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