Ypulse Essentials: Facebook + Spotify = Awesome, Amazon Goes Gaga (Again), Chegg Enters The Deals Game

Facebook SpotifyWhile Mark Zuckerberg says it will eventually (make sense to explore allowing children under age 13 to join Facebook, it’s not a priority at the company. Music, on the other hand, seems to be quite important. Facebook and Spotify are partnering on a deal that will integrate the music service into the Facebook platform and is rumored to allow friends to listen to music simultaneously through the social net. The service will only be accessible to users in countries where Spotify is already up and running, which means American users will have to wait, but hopefully not for too long) (Consumerist) (Forbes)

- “This time we’re ready” (is the self deprecating way Amazon is relaunching its offer of Lady Gaga’s “Born This Way” for a mere $.99. It’s crossing its fingers that this time its servers don’t melt — though by now most little monsters will probably have already gotten their copy of the album, so the demand should be somewhat subdued) (FastCompany)

- Disney has withdrawn its application (for trademark of “SEAL Team Six,” deferring to the U.S. Navy, which will own the rights…and could license the name to the highest bidder. That makes us a bit nervous. Speaking of the Navy, the Naval ROTC is back on Yale’s campus after 40 years, originally banned in protest of the Vietnam War and more recently because of the Navy’s position toward women and gays in the military) (Yahoo) (NY Times, reg required)

- Chegg, the textbook rental company, is launching (a daily deals offering and new marketing opportunities that will connect brands with its college student user base) (Ad Age, reg required)

- Google finally announced it’s rumored (Google Wallet service, an NFC [or near-field communications] payment service. Was the move timed to steal some of the thunder from Jack Dorsey’s Square payment…

 
 

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Millennial News Feed

Quote of the Day: 

Q: What goals do you have for yourself that your parents did not have? 

A: “Working for myself, finding a career field that fits with both my interests and skills, being in a relationship(s?) that is healthy and promotes growth (not necessarily marriage)…” –Male, 23, D.C.

Summer isn’t over yet, but there is already a prediction for what will be THE toy of the holiday season. The BB-8 droid, viral star of the Star Wars: The Force Awakens trailer, has been made into a real, working remote-control toy “every Star Wars fan has dreamed of owning.” The BB-8 droid can be controlled via smartphone app and with verbal commands, and operates like a remote control car—with the added magic of a robot head staying balanced on top of it. (WSJ)

“Give me my mobile TV!” According to Ericsson’s new media report, more than half of Millennials’ entertainment viewing time (53%) is spent on smartphones, tablets, and laptops. The numbers are even more dramatic among teens, who are watching nearly 75% of their TV and videos on mobile. Unsurprisingly, younger viewers are also watching linear TV less than older audiences, with 60% of 16-34-year-olds watching everyday, compared to 82% of 60-69-year-olds. (The Verge)

Major entertainment brands and TV networks are teaming up to solve the problem of the “growing legion of missing kids.” (See above.) The recently formed Coalition for Innovative Media Measurement is backed by Time Warner, Disney, NBCU, and many others, and is studying the viewing behavior of 2-17-year-olds to create a new measurement system that could account for all of the ways that they consume video—outside of “’old-school’ TV.” (Variety)

The teen years used to be all about fitting in, but for today’s middle and high schoolers, standing out is so much cooler than being like everyone else. Ypulse’s own Chief Content Officer MaryLeigh Bliss weighed in with a little why behind the what: “Teenagers have grown up learning innately about personal branding in order to stand out in a sea of billions of people. If you want followers and likes, you have to display photos and videos that show you doing and wearing interesting things. Otherwise you’re going to fade into the background.” (The Globe and Mail)

Children’s nonfiction is having a moment. Nonfiction children’s book sales have reportedly spiked, going up 38% in the last year for Penguin Young Readers Group. At Scholastic, Minecraft handbooks have in-print figures over 17.5 million, and non-fiction annuals like Scholastic Year in Sports have become so popular they are expanding the series with a gaming edition. (Publishers Weekly)

Quote of the Day: “My aspiration is to retire early and travel!” –Male, 27, CA

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