Ypulse Essentials: Facebook Phone & Kindle Fire Models, Spotify Loses Labels, Toy Of The Year

Facebook PhoneCodenamed ‘Buffy,’ the fabled Facebook phone (is going to be a reality in a year or so, and like its vampire-slayer namesake, it’s out to slay the smartphone competition. The phone will be manufactured by HTC and reportedly will run an Android platform. But will anyone care to have a Facebook phone over a phone with a Facebook app? Some of us still remember how things went when another media company — ahem, ESPN — tried to enter the cell phone market. In other news of tech to come, Amazon will debut new models of the Kindle Fire with larger screens in 2012. Amazon clearly wants to take a bite out of the mainstream tablet market, taking on Samsung and perhaps even Apple) (AllThingsD) (ShelfAwareness)

- Spotify is losing labels (because the music industry isn’t happy with the money it’s making from the service and fears that streaming is cannibalizing sales. But, now that listeners have had a taste of streaming just about any artist they want, we don’t think they’re going to run right back to the record store — digital or brick-and-mortar — to get the music they want; they’ll continue to find it online, one way or another) (AV Club)

- The Toy Industry Association has announced the finalists (for Toy Of The Year. The lists for best boy toy, girl toy, educational toy, and game are packed with cool items — and great gift ideas, obviously — but there’s one item that’s missing. The iPad. Say what you will, that’s one “toy” kids can’t keep their hands off of) (Kidscreen)

- Netflix is making its ‘Just For Kids’ section (available from the Wii console with just one click. We think it’s a smart move since the Wii is particularly popular with young families) (SacBee)

- With all the Black Friday ads clogging the airwaves lately, it’s hard to break through the clutter, but Macy’s ad with…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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