Ypulse Essentials: Facebook Phone & Kindle Fire Models, Spotify Loses Labels, Toy Of The Year

Facebook PhoneCodenamed ‘Buffy,’ the fabled Facebook phone (is going to be a reality in a year or so, and like its vampire-slayer namesake, it’s out to slay the smartphone competition. The phone will be manufactured by HTC and reportedly will run an Android platform. But will anyone care to have a Facebook phone over a phone with a Facebook app? Some of us still remember how things went when another media company — ahem, ESPN — tried to enter the cell phone market. In other news of tech to come, Amazon will debut new models of the Kindle Fire with larger screens in 2012. Amazon clearly wants to take a bite out of the mainstream tablet market, taking on Samsung and perhaps even Apple) (AllThingsD) (ShelfAwareness)

- Spotify is losing labels (because the music industry isn’t happy with the money it’s making from the service and fears that streaming is cannibalizing sales. But, now that listeners have had a taste of streaming just about any artist they want, we don’t think they’re going to run right back to the record store — digital or brick-and-mortar — to get the music they want; they’ll continue to find it online, one way or another) (AV Club)

- The Toy Industry Association has announced the finalists (for Toy Of The Year. The lists for best boy toy, girl toy, educational toy, and game are packed with cool items — and great gift ideas, obviously — but there’s one item that’s missing. The iPad. Say what you will, that’s one “toy” kids can’t keep their hands off of) (Kidscreen)

- Netflix is making its ‘Just For Kids’ section (available from the Wii console with just one click. We think it’s a smart move since the Wii is particularly popular with young families) (SacBee)

- With all the Black Friday ads clogging the airwaves lately, it’s hard to break through the clutter, but Macy’s ad with…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies