Ypulse Essentials: Facebook Advertising, Young Adults & Apps, Freshman 15 Fiction

Facebook LogoAdvertising on Facebook is a bit of a conundrum (for the social media giant, but not for brands. Savvy social media campaigns can get widespread advertising for pennies on the dollar compared to traditional media. The challenge for Facebook is when the advertising works; when a campaign goes viral and social sharing takes over, the brand has no reason to spend more to push the campaign further, as a case study of the Ford Focus targeting Millennials proves. Of course, ads aren’t the only way Facebook is partnering with brands to grow its income. Movie studios are partnering with the site to rent films directly to consumers, who can pay in Facebook credits. It may be incremental earning, but multiplied by 700+ million users, it can add up fast) (WSJ, reg required) (Ad Age, reg required)

- New research finds that 60% of 18-29 year olds download apps (to their cell phones, and 40% of those use six or more apps at least once a week. They’re more likely than average to have apps to facilitate communication with friends and family, and they’re less likely than average to pay for apps) (Pew)

- College freshmen will be relived to learn that the ‘freshman 15’ (is more fiction than fact. In reality, students only gain about three pounds in their first year, not much more than the typical non-student the same age. For the students that do gain significant weight in college, it’s often heavy drinking that packs on the pounds) (Columbus Dispatch)

- Lady Gaga is organizing her efforts in the battle against bullying (by establishing a new charity. The Born This Way Foundation will focus on empowering youth “by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change”)…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies