Ypulse Essentials: Disney's 'PrankStars' Premieres Tonight, Taylor Swift To Launch a Fragrance, Rihanna Is The Most Popular Woman on Facebook

PrankStarsDisney Channel is connecting fans with their favorite stars in the new reality show ‘PrankStars’ (which kicks off tonight and promises to be hilarious! Check out the clips from the first episode where Selena Gomez and Debby Ryan play jokes on some super fans. If fans want another way to meet Selena, there’s the “Make Your Jam” video contest, where they can create their own video using pictures and songs from her new album, “When the Sun Goes Down.” The winner will receive tickets to see Selena and The Scene live and meet her backstage! In other Disney news, cartoon characters Phineas and Ferb will be getting some extra air time in the upcoming season-long two minute segments “Take Two With Phineas and Ferb.” During each episode, the pair will appear on an animated talk show set and interview live-action guests such as David Beckham, Ben Stiller, and Jason Segal) (TV Guide) (JSYK) (The Hollywood Reporter)

- Speaking of TV news, the Primetime Emmy Children’s nominations are in (and Nickelodeon and Cartoon Network take the lead with “iCarly,” “Victorious,” “Adventure Time,” and “Robot Chicken” among the contenders) (Kidscreen)

- Taylor Swift joins the long list of celebrities to launch their own fragrance (and — surprise surprise — she thinks her dreamy scent called “Wonderstruck” can help you fall in love. We hope her perfume does as well as Justin Bieber’s “Someday.” Just three weeks after its release, his perfume has already brought in $3 million for Macy’s, making it the biggest celebrity fragrance launch in Macy’s history. We can’t say we’re surprised…it’s Bieber we’re talking about here) (US Magazine) (NY Daily News)

- Move over Lady Gaga (Rihanna is now the most popular woman on Facebook with approximately 40,564,950 fans compared…

 
 

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Millennial News Feed

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

Sephora is stepping up its mobile efforts to create “addictive shopping experiences." To re-launch their private label the Sephora Collection, the beauty brand took a page from dating app Tinder, introducing a feature that allows users to browse looks and swipe left to pass, or swipe right to buy from Sephora.com. Eventually, they hope to add more “user-generated” looks with consumers’ photos. They also added the “beauty uncomplicator," a tool that helps users “whittle through thousands of makeup and beauty tools to find what they're looking for,” by filling in the blanks like Mad Libs. (Adweek

Barbie’s image makeover seems to have made a positive impression. The once-struggling franchise has seen 11% year-to-date gains and a recent 23% sales increase, despite Mattel’s other girl brands experiencing losses. Mattel credits the iconic doll’s new content marketing for its “better-than-expected earnings.” The “You Can Be Anything” campaign launched last fall, focusing on empowering and inspiring girls, and including unscripted video content aimed at Millennial parents to increase confidence in the brand and appeal to their desire for purpose-driven toys. (MediaPost

Not even alcohol can escape the “healthifying” movement. Alcohol brands are expanding their product lines to include “a host of gluten-free, vegan, low-sugar, all-natural, low- and no-alcohol drinks,” to cater to the Millennials and their increasing desire for healthier and “free-from” products. Non-alcoholic beverages that look still look “adult” have also taken off, as more young consumers are choosing to drink less. Diageo, the world’s largest spirits maker, is testing dairy and gluten-free Baileys liqueur, launching a Smirnoff vodka made with real fruit juice, and recently invested in Seedlip, a nonalcoholic distilled “spirit.” (MarketWatch

Young consumers want their financial institutions to be mobile. According to the 2016 FIS Consumer Banking PACE Index, 81% of Millennials are accessing their accounts on a computer or laptop, and 63% are accessing on their mobile phones on a monthly basis. They are 30% less likely than Baby Boomers to visit a bank location or use a drive-thru, and are 17% more likely to pay a bill from their bank through a mobile device. It’s crucial for banks to adapt to their needs—especially as over seven in ten Millennials with bank accounts anticipate at least one financial-focused life event to occur over the next 36 months. (Mashable

Over six in ten Millennials would rather lose their cars than their phones, according to a recent Wall Street study. The research looked into the attitudes and investment preferences of wealthy 18-35-year-olds globally to “restructure how the firm communicates with clients and prospects in the future.” The study also found that 50% of wealthy Millennials say they are “politically unaffiliated,” and 61% are worried about the state of the world and feel responsible for making a difference. Wall Street’s biggest challenge might be their “quick trigger” on underperforming mutual funds, with less than 20% saying they would hold on to one for more than a year. (Breitbart

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

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