Ypulse Essentials: Disney's 'PrankStars' Premieres Tonight, Taylor Swift To Launch a Fragrance, Rihanna Is The Most Popular Woman on Facebook

PrankStarsDisney Channel is connecting fans with their favorite stars in the new reality show ‘PrankStars’ (which kicks off tonight and promises to be hilarious! Check out the clips from the first episode where Selena Gomez and Debby Ryan play jokes on some super fans. If fans want another way to meet Selena, there’s the “Make Your Jam” video contest, where they can create their own video using pictures and songs from her new album, “When the Sun Goes Down.” The winner will receive tickets to see Selena and The Scene live and meet her backstage! In other Disney news, cartoon characters Phineas and Ferb will be getting some extra air time in the upcoming season-long two minute segments “Take Two With Phineas and Ferb.” During each episode, the pair will appear on an animated talk show set and interview live-action guests such as David Beckham, Ben Stiller, and Jason Segal) (TV Guide) (JSYK) (The Hollywood Reporter)

- Speaking of TV news, the Primetime Emmy Children’s nominations are in (and Nickelodeon and Cartoon Network take the lead with “iCarly,” “Victorious,” “Adventure Time,” and “Robot Chicken” among the contenders) (Kidscreen)

- Taylor Swift joins the long list of celebrities to launch their own fragrance (and — surprise surprise — she thinks her dreamy scent called “Wonderstruck” can help you fall in love. We hope her perfume does as well as Justin Bieber’s “Someday.” Just three weeks after its release, his perfume has already brought in $3 million for Macy’s, making it the biggest celebrity fragrance launch in Macy’s history. We can’t say we’re surprised…it’s Bieber we’re talking about here) (US Magazine) (NY Daily News)

- Move over Lady Gaga (Rihanna is now the most popular woman on Facebook with approximately 40,564,950 fans compared…

 
 

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Millennial News Feed

Quote of the Day:  “Young and Hungry are short 30 minute shows, so I can watch it on my lunch breaks at work. I like the humor and the characters. The story line is easy to follow. It's an easy show to binge watch.”—Female, 20, WS

Following Gatorade’s lead, Under Armour has added their own sponsored game to Snapchat. By swiping up on the brand’s 10-second ad, users can play “It Comes From Below,” an “endless runner” game featuring NFL star Cam Newton dodging obstacles like trees and wolves. The game also allows players to snap and send their scores to friends, along with a prompt to play themselves. Under Armour hopes to reach the 14-22-year-old high school and college athletes using the platform. (Adweek)

Coach is scrapping its mobile app to focus on chat instead. Deeming the app “no longer viable,” the luxury brand is shifting from convincing young consumers to come to their platform to going to where they already are, as part of their “ongoing comeback plan.” The new interactive Coachmoji iMessage keyboard can be used to create sharable mood boards depicting themes from their Spring 2017 collection. In the two weeks since the keyboard’s launch, daily engagement has reportedly already surpassed their former app. (Glossy)

The Obama administration is trying new and aggressive approaches to get young adults to sign up for health insurance. Less than 30% of the 13 million people who have signed up for coverage under the Affordable Care Act so far have been 18-34-year-olds—a group critical to the law’s success. To reach uninsured under-35-year-olds, the administration plans to advertise on video platform Twitch, and social networks like Facebook, Snapchat, and Tumblr. The campaign will revolve around the hashtag #HeavyAdulting and focus on medical issues most relevant to the group, like reproductive health. (The Wall Street Journal)

Family-friendly brands are creating content for Mattel’s updated View-Master toy. The Littlstar Family app—which can be uploaded on to an Apple or Android and then used along with Mattel’s virtual reality and 360-degree capable View-Master—will feature an extensive library of content from National Geographic, Disney, Bento Box Entertainment and Discovery Channel. Focused on immersive, Mattel also plans to launch a VR Batman experience for the toy this fall(Kidscreen

General Motors is going after experience-hungry young consumers who would rather share a car than own one. Their new start-up brand Maven offers a car sharing service that can paid for by the hour or day (no membership fee) and will be “rolling out city-by-city.” To market the new service, the brand sought out “local experts and connoisseurs” to tell stories that will “bring new cities to life.” An additional Maven service that will offer rides to airports will also be launched soon. (Ad Age)  

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

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