Ypulse Essentials: Disney's 'PrankStars' Premieres Tonight, Taylor Swift To Launch a Fragrance, Rihanna Is The Most Popular Woman on Facebook

PrankStarsDisney Channel is connecting fans with their favorite stars in the new reality show ‘PrankStars’ (which kicks off tonight and promises to be hilarious! Check out the clips from the first episode where Selena Gomez and Debby Ryan play jokes on some super fans. If fans want another way to meet Selena, there’s the “Make Your Jam” video contest, where they can create their own video using pictures and songs from her new album, “When the Sun Goes Down.” The winner will receive tickets to see Selena and The Scene live and meet her backstage! In other Disney news, cartoon characters Phineas and Ferb will be getting some extra air time in the upcoming season-long two minute segments “Take Two With Phineas and Ferb.” During each episode, the pair will appear on an animated talk show set and interview live-action guests such as David Beckham, Ben Stiller, and Jason Segal) (TV Guide) (JSYK) (The Hollywood Reporter)

- Speaking of TV news, the Primetime Emmy Children’s nominations are in (and Nickelodeon and Cartoon Network take the lead with “iCarly,” “Victorious,” “Adventure Time,” and “Robot Chicken” among the contenders) (Kidscreen)

- Taylor Swift joins the long list of celebrities to launch their own fragrance (and — surprise surprise — she thinks her dreamy scent called “Wonderstruck” can help you fall in love. We hope her perfume does as well as Justin Bieber’s “Someday.” Just three weeks after its release, his perfume has already brought in $3 million for Macy’s, making it the biggest celebrity fragrance launch in Macy’s history. We can’t say we’re surprised…it’s Bieber we’re talking about here) (US Magazine) (NY Daily News)

- Move over Lady Gaga (Rihanna is now the most popular woman on Facebook with approximately 40,564,950 fans compared…

 
 

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“Art is basically my job and I enjoy it so much.”—Female, 15, MD

Snap is making its “biggest move” in scripted original content, teaming up with NBCUniversal and the Duplass brothers for their next series. The Duplass-owned creative studio Donut will produce original series for Snap shot in vertical video. NBCU and Snap will also be opening a joint digital content studio focused completely on mobile-first entertainment, “formaliz[ing] their partnership” and putting Snap firmly in the producing/original content creation camp. Snap’s mobile-only approach is part of a movement to shake up how we view videos—in fact, they’re calling their offering “a fundamentally new medium.” (THRTechCrunch)

Eggo frozen waffles are capitalizing on their unexpected Stranger Things’ fame. The brand has seized the marketing opportunity of being a part of one of Millennials & Gen Z’s favorite shows, tying themselves into Netflix’s Super Bowl ad, creating a special toaster for select fans, and swarming New York Comic Con with people dressed up like Eleven armed with “watch party kits” (aka “waffles and a microwavable syrup server”). To prep for the premiere of season two of the show, Eggo is sending out a fully-loaded food truck for the red carpet premiere, and going all out on social media to connect with fans. (MediaPost)

More teens than ever have severe anxiety, but why? The American College Health Association found a 12% increase in undergrads reporting “overwhelming anxiety” from 2011 to 2016, and several studies concur that “there’s just been a steady increase of severely anxious students.” Social media is part of the problem—constant like-monitoring and cyber bullying isn’t helping the most stressed generation to date. There’s also an increasing (and constant) perceived need to over-achieve. One psychology professor observes, “There’s always one more activity, one more A.P. class, one more thing to do in order to get into a top college.” (NYTimes)

Ypulse research has shown that 88% of Millennial parents are trying to avoid helicopter parenting—but they might not be able to help it. The constant media storm of global atrocities and everyday stories of parenting gone wrong combined with advertisers’ willingness to fear-monger, results in a generation of (understandably) anxious parents. It doesn’t help that the tech to constantly monitor kids is easily available (albeit pricey)—from drone surveillance meant for the military to devices that track “blood-oxygen levels all night long.” One relationship therapist sums up, “Everyone is having a hard time drawing a line and just figuring out what’s reasonable versus what’s over-protective.” (Refinery29)

Brands are turning college students into mini-sales forces. Aerie, Victoria’s Secret Pink, and Express are just a few of the many brands that have a program for college campus reps where students receive swag, experience, and other perks for helping bring brand awareness to their colleges. Though brands don’t always require social posts, most ambassadors do share their swag on social, bringing organic ads to their friends’ feeds. The biggest draw is that social posts from reps “[come] across as natural, authentic, a product that they would normally use or want to talk about.” (Racked)

“[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”—Male, 30, WI

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