Ypulse Essentials: Cost Of A College Education, JustinTimberSpace?, 'Hunger Games' Soundtrack

College FundThe U.S. Department of Education has updated it’s website to tell students the real costs (of attending college. We’re sure some parents are experiencing sticker shock, considering the most expensive college on the list, Maine’s Bates College, comes in at $51,300 per year for tuition, fees, room, and board. The average cost for a public college education is $10,747, and the average cost for a private college education is $15,661) (Bloomberg) (NY Times, reg required)

- Perhaps the most surprising news to come out of the MySpace sale (is that Justin Timberlake has taken a stake in the flailing social net. In a case of life imitating art, he’ll play a similar role to his part in The Social Network, serving as a creative strategy advisory to get the site back to its roots as a “home for content creators and artists”) (MediaPost) (Ad Age, reg required)

- Some 6% of Millennials are cord cutters (who do not subscribe to a pay TV service. While that might seem like a small number, that represents about 5 million Millennials and is three times the proportion of Boomers who’ve cut their pay TV service. Speaking of TV, Nickelodeon’s “Big Time Rush” is getting turned into a graphic novel) (B&C)

- We can’t wait to hear the soundtrack for ‘The Hunger Games’ (now that we’ve learned that T Bone Burnett and Danny Elfman are going to be collaborating on the project. This news is music to our ears!) (Cynopsis)

- Dr. Oz’s new website, YouBeauty.com, aims to help teen girls (make the connection between health and beauty. In other health news, researchers found that kids who eat candy are less likely to be obese than those kids who don’t eat candy — though, not surprisingly, the researchers shy away from saying that eating candy can fight obesity because they haven’t determined why the kids who ate…


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Millennial News Feed

Quote of the Day: "For Halloween, I want to be either Tanisha from Bad Girls Club or Tyra Banks yelling at Tiffany on America's Next Top Model.”—Female, 21, KS

Grocers are struggling to get Millennials down their aisles. Federal data is showing that 25-34-year-olds spent an average of $3,539 on groceries over the last year, “about $1,000 less in inflation-adjusted dollars than people that age spent in 1990.” These younger consumers are visiting supermarkets less frequently, perhaps thanks to the rise of online grocery services like AmazonFresh and the expansion of food offerings from retailers like Walmart. The financial crisis and Millennials’ delay in starting families are also being blamed. (The Wall Street Journal

Pokémon Go has opened a whole new world for kids’ brands looking to join the AR space. The app is credited for bringing augmented reality to the masses, but those in the interactive kids’ product field see Pokémon as just “a teaser” for what’s to come. “Smart” AR characters that react to their surroundings, AR children’s books and games, and educational tools. Content and monetization are the main focus of the industry, but the CEO of Legacy Games predicts, “You will see AR experiences when you go to Disneyland...You will see it implemented in amusement parks, museums and more.” (kidscreen)

Cap’n Crunch is going all in on targeting Millennial men. After gaining insight that young males are “some of [Cap’n Crunch’s] most prevalent consumers, who really love the brand and really love to talk about their love of it," Quaker Oats has launched in-person experiences, designer apparel and accessories, and limited-edition sneakers all geared towards the group. Their recent Funny or Die sponsored series The Earliest Show, featuring Millennial comedian Ben Schwartz, used the insight that Millennial males enjoy the cereal as a late night snack as a launching point. (Fast Company)

Technology may be a deal breaker for Millennials in the workplace. A new study from Dell and Intel revealed that 42% of 18-34-year-olds would quit a job with substandard tech and 82% say workplace tech is a factor when considering accepting a new job, compared to 25% and 67% of employees 35-years-old or older respectively. About four in five Millennials say technology makes it easier to perform at work, 73% are excited for more advanced levels of virtual sharing, 70% for smart offices, and 67% for VR/AR. (Gigaom

Millennial couples are more likely to fight about money than Xers or Boomers—but that’s not a bad thing. According to Chase, 75% of 18-34-year-olds say they have fought with a partner about finances in the last six months, compared to 72% of Xers, and 62% of Boomers. Of course, younger couples’ comparatively more stressful financial situations are part of their strife, but they are also more likely to talk about finances than older couples—which experts say is actually better in the long run. (CNBC

Quote of the Day: “For Halloween, I’m dressing as Angelica from Hamilton (dress in period clothing and write unsatisfied across my chest).”—Female, 26, MA

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