Ypulse Essentials: Cost Of A College Education, JustinTimberSpace?, 'Hunger Games' Soundtrack

College FundThe U.S. Department of Education has updated it’s website to tell students the real costs (of attending college. We’re sure some parents are experiencing sticker shock, considering the most expensive college on the list, Maine’s Bates College, comes in at $51,300 per year for tuition, fees, room, and board. The average cost for a public college education is $10,747, and the average cost for a private college education is $15,661) (Bloomberg) (NY Times, reg required)

- Perhaps the most surprising news to come out of the MySpace sale (is that Justin Timberlake has taken a stake in the flailing social net. In a case of life imitating art, he’ll play a similar role to his part in The Social Network, serving as a creative strategy advisory to get the site back to its roots as a “home for content creators and artists”) (MediaPost) (Ad Age, reg required)

- Some 6% of Millennials are cord cutters (who do not subscribe to a pay TV service. While that might seem like a small number, that represents about 5 million Millennials and is three times the proportion of Boomers who’ve cut their pay TV service. Speaking of TV, Nickelodeon’s “Big Time Rush” is getting turned into a graphic novel) (B&C)

- We can’t wait to hear the soundtrack for ‘The Hunger Games’ (now that we’ve learned that T Bone Burnett and Danny Elfman are going to be collaborating on the project. This news is music to our ears!) (Cynopsis)

- Dr. Oz’s new website, YouBeauty.com, aims to help teen girls (make the connection between health and beauty. In other health news, researchers found that kids who eat candy are less likely to be obese than those kids who don’t eat candy — though, not surprisingly, the researchers shy away from saying that eating candy can fight obesity because they haven’t determined why the kids who ate…

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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