Ypulse Essentials: Cost Of A College Education, JustinTimberSpace?, 'Hunger Games' Soundtrack

College FundThe U.S. Department of Education has updated it’s website to tell students the real costs (of attending college. We’re sure some parents are experiencing sticker shock, considering the most expensive college on the list, Maine’s Bates College, comes in at $51,300 per year for tuition, fees, room, and board. The average cost for a public college education is $10,747, and the average cost for a private college education is $15,661) (Bloomberg) (NY Times, reg required)

- Perhaps the most surprising news to come out of the MySpace sale (is that Justin Timberlake has taken a stake in the flailing social net. In a case of life imitating art, he’ll play a similar role to his part in The Social Network, serving as a creative strategy advisory to get the site back to its roots as a “home for content creators and artists”) (MediaPost) (Ad Age, reg required)

- Some 6% of Millennials are cord cutters (who do not subscribe to a pay TV service. While that might seem like a small number, that represents about 5 million Millennials and is three times the proportion of Boomers who’ve cut their pay TV service. Speaking of TV, Nickelodeon’s “Big Time Rush” is getting turned into a graphic novel) (B&C)

- We can’t wait to hear the soundtrack for ‘The Hunger Games’ (now that we’ve learned that T Bone Burnett and Danny Elfman are going to be collaborating on the project. This news is music to our ears!) (Cynopsis)

- Dr. Oz’s new website, YouBeauty.com, aims to help teen girls (make the connection between health and beauty. In other health news, researchers found that kids who eat candy are less likely to be obese than those kids who don’t eat candy — though, not surprisingly, the researchers shy away from saying that eating candy can fight obesity because they haven’t determined why the kids who ate…

 
 

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Millennial News Feed

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

Sephora is stepping up its mobile efforts to create “addictive shopping experiences." To re-launch their private label the Sephora Collection, the beauty brand took a page from dating app Tinder, introducing a feature that allows users to browse looks and swipe left to pass, or swipe right to buy from Sephora.com. Eventually, they hope to add more “user-generated” looks with consumers’ photos. They also added the “beauty uncomplicator," a tool that helps users “whittle through thousands of makeup and beauty tools to find what they're looking for,” by filling in the blanks like Mad Libs. (Adweek

Barbie’s image makeover seems to have made a positive impression. The once-struggling franchise has seen 11% year-to-date gains and a recent 23% sales increase, despite Mattel’s other girl brands experiencing losses. Mattel credits the iconic doll’s new content marketing for its “better-than-expected earnings.” The “You Can Be Anything” campaign launched last fall, focusing on empowering and inspiring girls, and including unscripted video content aimed at Millennial parents to increase confidence in the brand and appeal to their desire for purpose-driven toys. (MediaPost

Not even alcohol can escape the “healthifying” movement. Alcohol brands are expanding their product lines to include “a host of gluten-free, vegan, low-sugar, all-natural, low- and no-alcohol drinks,” to cater to the Millennials and their increasing desire for healthier and “free-from” products. Non-alcoholic beverages that look still look “adult” have also taken off, as more young consumers are choosing to drink less. Diageo, the world’s largest spirits maker, is testing dairy and gluten-free Baileys liqueur, launching a Smirnoff vodka made with real fruit juice, and recently invested in Seedlip, a nonalcoholic distilled “spirit.” (MarketWatch

Young consumers want their financial institutions to be mobile. According to the 2016 FIS Consumer Banking PACE Index, 81% of Millennials are accessing their accounts on a computer or laptop, and 63% are accessing on their mobile phones on a monthly basis. They are 30% less likely than Baby Boomers to visit a bank location or use a drive-thru, and are 17% more likely to pay a bill from their bank through a mobile device. It’s crucial for banks to adapt to their needs—especially as over seven in ten Millennials with bank accounts anticipate at least one financial-focused life event to occur over the next 36 months. (Mashable

Over six in ten Millennials would rather lose their cars than their phones, according to a recent Wall Street study. The research looked into the attitudes and investment preferences of wealthy 18-35-year-olds globally to “restructure how the firm communicates with clients and prospects in the future.” The study also found that 50% of wealthy Millennials say they are “politically unaffiliated,” and 61% are worried about the state of the world and feel responsible for making a difference. Wall Street’s biggest challenge might be their “quick trigger” on underperforming mutual funds, with less than 20% saying they would hold on to one for more than a year. (Breitbart

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

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