Ypulse Essentials: Cost Of A College Education, JustinTimberSpace?, 'Hunger Games' Soundtrack

College FundThe U.S. Department of Education has updated it’s website to tell students the real costs (of attending college. We’re sure some parents are experiencing sticker shock, considering the most expensive college on the list, Maine’s Bates College, comes in at $51,300 per year for tuition, fees, room, and board. The average cost for a public college education is $10,747, and the average cost for a private college education is $15,661) (Bloomberg) (NY Times, reg required)

- Perhaps the most surprising news to come out of the MySpace sale (is that Justin Timberlake has taken a stake in the flailing social net. In a case of life imitating art, he’ll play a similar role to his part in The Social Network, serving as a creative strategy advisory to get the site back to its roots as a “home for content creators and artists”) (MediaPost) (Ad Age, reg required)

- Some 6% of Millennials are cord cutters (who do not subscribe to a pay TV service. While that might seem like a small number, that represents about 5 million Millennials and is three times the proportion of Boomers who’ve cut their pay TV service. Speaking of TV, Nickelodeon’s “Big Time Rush” is getting turned into a graphic novel) (B&C)

- We can’t wait to hear the soundtrack for ‘The Hunger Games’ (now that we’ve learned that T Bone Burnett and Danny Elfman are going to be collaborating on the project. This news is music to our ears!) (Cynopsis)

- Dr. Oz’s new website, YouBeauty.com, aims to help teen girls (make the connection between health and beauty. In other health news, researchers found that kids who eat candy are less likely to be obese than those kids who don’t eat candy — though, not surprisingly, the researchers shy away from saying that eating candy can fight obesity because they haven’t determined why the kids who ate…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“My work schedule can be hectic, so I snack on nuts, berries, or other non-deadly foods during any downtime.”

—Male, 32, KY

AwesomenessTV and fashion/beauty brands are coming together to make branded series for Gen Z. In the past, AwesomenessTV has worked with numerous brands to produce original content, including CoverGirl and Kohl’s. Now they’re planning a 24-part docu-series with Hollister called “This is Summer,” following teens’ high school journeys—while they’re clad in shoppable Hollister clothing of course. Our own Chief Content Officer explains that Ypulse has “found Gen Z to be fairly open to watching sponsored entertainment,” with 77% of 13-17-year-olds agreeing, "As long as the story is interesting, I don't mind that it is sponsored." (Glossy)

Fullscreen agrees that Gen Z is the generation that’s most receptive to branded content. Their survey found over half of Gen Z doesn’t mind even undisclosed branded content, and significantly more Gen Z teens than Millennials have engaged with social branded content (viewing photos, liking and sharing content and tagging friends) in the past six months. Influencer marketing wins out with the group, with over half of teens preferring influencer content to pre-roll, sponsored posts, banners, and traditional TV commercials. The sweet spot for advertisers may be branded video, especially when influencers are involved. (TubefilterAdweek)

Graduation spending is expected to reach a record $5.6 billion for the Class of 2017. Over half of the graduation gifts given will be cash, followed by greeting cards, gift cards, apparel, and electronic devices. Another trend for the year is more and more peers giving each other gifts, with a 6% lift year over year. Younger consumers will spend an average of $78.42 ,compared to 45-54-year-olds’ $119.84 and 65-and-over’s $112.34, and while greeting cards are also most popular, they’re also almost twice as likely to gift clothing. (ConsumerAffairs)

Instagram has the “most negative impact on young people’s mental wellbeing,” followed by Snapchat, according to a recent study. The image-centric platforms could “driv[e] feelings of inadequacy and anxiety,” and were rated the most poorly for their impacts on sleep, FOMO, and body image. Out of the top five most popular social media platforms, YouTube was the only one that earned a positive score. The silver lining? Some argue the evaluation is “blaming the medium for the message,” and social media/online communities are also Gen Z and Millennials’ top resource for learning about “mindfulness, meditation, and wellness,” according to Ypulse data. (The Guardian)

Lego is being called the “most powerful brand in the world,” beating out Google, Visa, and Nike. Brand Finance’s latest valuation report shows Lego’s brand value increased 68% over last year, looking at metrics like “familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation.” At least some of the lift can be attributed to the successful movie franchise (The Lego Movie and The Lego Batman Movie) and its strategic partnership with Star Wars.

(Business Insider)

“I kind of don't like the commercialization of fandom culture…However, creating licensed products is one way a brand could interact.”

—Male, 24, MO

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies