Ypulse Essentials: Corona Light Goes After The Facebook Generation, E! Takes On Eating Disorders, When Grover Goes Viral

Corona Light goes after the Facebook generation (with a new young adult-targeted social media campaign that lets online fans contribute photos to a giant Times Square billboard the company will be running from Nov. 8 to Dec. 6—part of Corona’s push to become the “most liked light beer in America” (Mashable)

- More than 1 in 3 teens would consider skipping or delaying college for cost reasons (36 percent of those responding to a TD Ameritrade Corp. poll said the expenses involved could deter them, up from 31 percent last year. And 79 percent said they viewed a college degree as critical for future success, down from 84 percent a year ago) (Reuters)

- ‘How To Train Your Dragon’ to hit the Cartoon Network (as an animated weekly series in 2012. In the meantime, the network premiers a  ‘How To Train Your Dragon’ short, ‘The Legend of the Boneknapper Dragon,’ featuring voices from the original movie, on Oct. 14 at 8 p.m.—it’ll be in the bonus materials on the DVD that comes out this Friday) (LA Times) (Variety, reg. required)

- E! takes on eating disorders (in a departure from their usual gossip-themed reality programming, with a new six-part documentary series called ‘What’s Eating You,’ following young people struggling with anorexia and bulimia. It premiers tonight at 10 p.m.) (MediaLife)

- Apple patents ‘anti-sexting’ technology (to the chagrin of free speech advocates and delight of parents everywhere. It’s an application that prevents users from sending or receiving “objectionable” text messages, with boundaries that parents can modify) (Gawker)

- ‘16 and Pregnant’ actually makes teens think about avoiding pregnancy (according to a poll conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy. Of those who had seen the show, 82 percent said the reality show…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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