Ypulse Essentials: 'Cars 2' Is Confusing, Warner Bros. Streams Movies On Facebook, Another 'Glee' Album

Cars 2Can anyone tell us (what “Cars 2” is about from this trailer? It’s part cultural commentary [cars on oil rigs!], part road trip [cars on a plane!?], part James Bond [spy car!], part grand prix [fast cars!]...and it’s totally confusing. In other Disney/Pixar news, check out the “Up” house IRL. Also, Disney establishes the Disney Media and Advertising Lab to gather data in a controlled situation, helping them understand what works, and why it works. Maybe they should have done some research on ‘Cars 2’ before they released the trailer) (New York Magazine) (CNET) (Variety, reg required)

- Charlie Sheen (who has kinda gone off the deep end lately, is searching for an intern via internships.com. If you’re tired of hearing about Sheen, you can now block all news about him from your web browser. Friday is also National Unfollow Charlie Sheen Day) (AOL News) (Free Art & Technology) (BuzzFeed)

- Warner Bros. debuts (movie rentals via Facebook for 30 Facebook Credits, or about $3. Check out “The Dark Knight,” the first movie available) (Ars Technica)

- Rumors swirl (that “Glee” guest star and “Country Strong” lead Gwenyth Paltrow will get a record deal from Atlantic. A new “Glee” album is in the works, featuring Kurt and Blaine’s Warblers) (Salon, day pass required) (New York Magazine)

- “Nickelodeon Magazine” (debuts in the UK to 40,000 subscribers and features exclusive behind the scenes content and prizes in each issue) (Cynopsis)

- Tweens are getting less sleep (than in past decades. They’re kept awake using technology and woken by late night text messages) (Ms. Twixt)

- Avon launches a digital romance novel imprint (Avon Books, welcomes submissions from professional and amateur writers) (Fast Company)

 
 

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The Newsfeed

“I eat [Pizza Hut] least two times per month; it's one of my favorite places to go to eat pizza.”—Male, 35, VA

More Millennials are asking for cash wedding registries, and it’s bad news for stores like Bed Bath & Beyond and Williams Sonoma. Increasingly, young couples are asking guests to contribute towards their nest egg, travel, or anything they feel like buying themselves. Companies like Zola and Honeypot have boomed in popularity, offering a personalized platform for their cash registries. However, their success with wedding registries is taking “a key customer acquisition tool” away from home décor stores. (Insider)

The beauty industry is catering to Customization Nation, as more companies crop up to blend unique beauty products for each customer. But can the trend scale? Truly personalized products, like the ones offered by hair care start-up Function of Beauty and makeup company Bite Beauty, take time and resources. But companies that offer base products with just a personalized element or two could be the future of the industry. And big-name brands are getting their feet wet too: Lancôme and CoverGirl have both offered custom-made foundations. (Glossy)

Nordstrom is taking risks to survive retail’s big shifts. Instead of shuttering stores, they’re opening experimental retail locations, revamping their department stores, and making their mark in Manhattan with their first store openings. The long-standing brand also bought ecommerce site HauteLook and the subscription service Trunk Club. So far, their risk-taking hasn’t proved to be a boon to their bottom line—but only time will tell. (WSJ)

Hollister is teaming up with AwesomenessTV to reach Gen Z with a YouTube series. “The Carpe Life” will be a part of a broader campaign, which includes influencer marketingand appeals to young consumers’ love for active, adventurous lifestyles. "The Carpe Life" follows Hollister's first YouTube series, “This is Summer” which “boosted key brand metrics by double digits,” adding on to their overall positive impact on Abercrombie & Fitch’s rising bottom line. (Marketing Dive)

Netflix is switching its strategy, putting less money into “prestige films” for the Post-TV Gen. Instead, they’re churning out more direct-to-video releases. Last year, they bought ten titles at Sundance while this year they had none. While they continue to create original content like the recent The Cloverfield Paradox, they’re betting on less-than-award-worthy films to maintain their hold on Millennial viewers. (The Atlantic)

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

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