Ypulse Essentials: 'Cars 2' Is Confusing, Warner Bros. Streams Movies On Facebook, Another 'Glee' Album

Cars 2Can anyone tell us (what “Cars 2” is about from this trailer? It’s part cultural commentary [cars on oil rigs!], part road trip [cars on a plane!?], part James Bond [spy car!], part grand prix [fast cars!]...and it’s totally confusing. In other Disney/Pixar news, check out the “Up” house IRL. Also, Disney establishes the Disney Media and Advertising Lab to gather data in a controlled situation, helping them understand what works, and why it works. Maybe they should have done some research on ‘Cars 2’ before they released the trailer) (New York Magazine) (CNET) (Variety, reg required)

- Charlie Sheen (who has kinda gone off the deep end lately, is searching for an intern via internships.com. If you’re tired of hearing about Sheen, you can now block all news about him from your web browser. Friday is also National Unfollow Charlie Sheen Day) (AOL News) (Free Art & Technology) (BuzzFeed)

- Warner Bros. debuts (movie rentals via Facebook for 30 Facebook Credits, or about $3. Check out “The Dark Knight,” the first movie available) (Ars Technica)

- Rumors swirl (that “Glee” guest star and “Country Strong” lead Gwenyth Paltrow will get a record deal from Atlantic. A new “Glee” album is in the works, featuring Kurt and Blaine’s Warblers) (Salon, day pass required) (New York Magazine)

- “Nickelodeon Magazine” (debuts in the UK to 40,000 subscribers and features exclusive behind the scenes content and prizes in each issue) (Cynopsis)

- Tweens are getting less sleep (than in past decades. They’re kept awake using technology and woken by late night text messages) (Ms. Twixt)

- Avon launches a digital romance novel imprint (Avon Books, welcomes submissions from professional and amateur writers) (Fast Company)

 
 

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Millennial News Feed

“The issue I am most passionate about is jobs/unemployment, because I need a job.”

—Female, 24, OH

Half of all 13-17-year-olds are on Snapchat, according to Ypulse’s most recent social media tracker—so what are they really doing on there? One BuzzFeed writer observed his 13-year-old sister to find out how to “Snapchat like the teens,” and learned that the “app is [her] life.” She wakes up every morning to respond to about 40 incoming snaps with selfies, which she can do in under a minute. Responding is crucial, streaks (responding every day without a break) are “the MOST important thing,” filters are “VERY big,” and “EVERYONE looks at Cosmo on Discover.” When asked about her dad’s reaction to her incessant snapping she answered: “Parents don’t understand. It’s about being there in the moment.” (BuzzFeed

The Tab, a student-targeted site with articles on campus life and local stories, is not ready to let go of their 2.5 million monthly readers preparing to graduate—so they’ve expanded. The Tab National is targeting for 20-somethings, and describes itself as as “the Vice for people who don’t think that Uber or pop-up markets are necessarily a bad thing.” The Tab’s top-tier U.S. and U.K. university sites have captivated advertisers, who are guaranteed that their sponsored posts will get at least 25,000 page views—more than half of brand stories on the site are getting 50,000. (Digiday

You may have heard that Twitter is reworking their timeline algorithm, but what does that mean for brands? The new layout will use an algorithm to showcase the most relevant tweets, and “collated tweets from brands, athletes, politicians and other public figures will appear at the top of the timeline” so users won’t miss any trending conversations. For brands this means well-thought out content will still be key as “[t]he algorithm will likely favor content with higher engagement.” It could also mean more exposure: “organic posts [will] have the ability to drive enormous engagement and cause a buzz.” (The Drum

According to Pew’s new data, Millennial Democrats are far more likely than older generations and their Republican peers to get their political updates through social media, with 74% who are very likely going to participate in their state’s primary or caucus saying they learned about the election through a social site, compared to 50% of Millennial Republicans. Millennial Democrats are also the most likely to identify themselves as liberal: in 2015, half (49%) labeled themselves as liberals, compared to 41% of Gen X, 40%(of Boomer, and 35% of Silent Democrats. (Pew Research Center)

Luxury menswear brand John Varavatos’s shoppable, touchable video ad powered by Cinematique prompted eight times more Facebook engagement than standard videos. Viewers can click or tap clothing like as the video plays, and at the end of the ad are shown the collection they chose, leading to product pages on the website. According to recent data, 33% of fashion video are considered mainly “brand-building,” and only 16% of brands use shoppable videos. But that could shift as more marketers adjust to consumers’ video-consumption behaviors. (WWDDigiday)

Quote of the Day: “I participated in Bikram Yoga, because I found a few YouTube tutorials on it.” –Female, 24, MN

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