Ypulse Essentials: 'Cars 2' Is Confusing, Warner Bros. Streams Movies On Facebook, Another 'Glee' Album

Cars 2Can anyone tell us (what “Cars 2” is about from this trailer? It’s part cultural commentary [cars on oil rigs!], part road trip [cars on a plane!?], part James Bond [spy car!], part grand prix [fast cars!]...and it’s totally confusing. In other Disney/Pixar news, check out the “Up” house IRL. Also, Disney establishes the Disney Media and Advertising Lab to gather data in a controlled situation, helping them understand what works, and why it works. Maybe they should have done some research on ‘Cars 2’ before they released the trailer) (New York Magazine) (CNET) (Variety, reg required)

- Charlie Sheen (who has kinda gone off the deep end lately, is searching for an intern via internships.com. If you’re tired of hearing about Sheen, you can now block all news about him from your web browser. Friday is also National Unfollow Charlie Sheen Day) (AOL News) (Free Art & Technology) (BuzzFeed)

- Warner Bros. debuts (movie rentals via Facebook for 30 Facebook Credits, or about $3. Check out “The Dark Knight,” the first movie available) (Ars Technica)

- Rumors swirl (that “Glee” guest star and “Country Strong” lead Gwenyth Paltrow will get a record deal from Atlantic. A new “Glee” album is in the works, featuring Kurt and Blaine’s Warblers) (Salon, day pass required) (New York Magazine)

- “Nickelodeon Magazine” (debuts in the UK to 40,000 subscribers and features exclusive behind the scenes content and prizes in each issue) (Cynopsis)

- Tweens are getting less sleep (than in past decades. They’re kept awake using technology and woken by late night text messages) (Ms. Twixt)

- Avon launches a digital romance novel imprint (Avon Books, welcomes submissions from professional and amateur writers) (Fast Company)

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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