Ypulse Essentials: 'Cars 2' Is Confusing, Warner Bros. Streams Movies On Facebook, Another 'Glee' Album

Cars 2Can anyone tell us (what “Cars 2” is about from this trailer? It’s part cultural commentary [cars on oil rigs!], part road trip [cars on a plane!?], part James Bond [spy car!], part grand prix [fast cars!]...and it’s totally confusing. In other Disney/Pixar news, check out the “Up” house IRL. Also, Disney establishes the Disney Media and Advertising Lab to gather data in a controlled situation, helping them understand what works, and why it works. Maybe they should have done some research on ‘Cars 2’ before they released the trailer) (New York Magazine) (CNET) (Variety, reg required)

- Charlie Sheen (who has kinda gone off the deep end lately, is searching for an intern via internships.com. If you’re tired of hearing about Sheen, you can now block all news about him from your web browser. Friday is also National Unfollow Charlie Sheen Day) (AOL News) (Free Art & Technology) (BuzzFeed)

- Warner Bros. debuts (movie rentals via Facebook for 30 Facebook Credits, or about $3. Check out “The Dark Knight,” the first movie available) (Ars Technica)

- Rumors swirl (that “Glee” guest star and “Country Strong” lead Gwenyth Paltrow will get a record deal from Atlantic. A new “Glee” album is in the works, featuring Kurt and Blaine’s Warblers) (Salon, day pass required) (New York Magazine)

- “Nickelodeon Magazine” (debuts in the UK to 40,000 subscribers and features exclusive behind the scenes content and prizes in each issue) (Cynopsis)

- Tweens are getting less sleep (than in past decades. They’re kept awake using technology and woken by late night text messages) (Ms. Twixt)

- Avon launches a digital romance novel imprint (Avon Books, welcomes submissions from professional and amateur writers) (Fast Company)

 
 

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The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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