Ypulse Essentials: Blockbuster's Movie Pass, More Nickelodeon Nostalgia, Books On-Demand

Blockbuster is back and ready to battle Netflix and Qwikster (with Blockbuster Movie Pass, a service that lets users stream content and rent movies and games-by-mail. Unlike Netflix which has split into two companies, the Blockbuster Movie Pass will allow viewers to watch content on both mediums through one subscription and for the same price as Netflix. Sounds appealing, especially to Millennials who are likely to want both options without paying two fees. However, we sense a fight as big as Facebook vs Google+ brewing) (TechCrunch)

- In another attempt to cater to nostalgic Millennials (Nickelodeon and retailer Johnny Cupcakes are selling an exclusive line of t-shirts featuring some of Gen Y’s favorite cartoon characters including SpongeBob Squarepants, CatDog, Rugrats, and Ren & Stimpy. We’re not sure if the clothing will be as popular as Nick’s retro programming since wearing animated characters on shirts seems a little childish, but then again, that’s the point of nostalgia, and it’s been working for the network) (Cynopsis)

- It’s a tough time for the book business (but there may be a solution to help bookstores and publishers alike: printing on-demand. Espresso Book Machines enable a book to be printed in a matter of minutes, which means shelves don’t have to be stocked for paperbacks to sell. HarperCollins is making 5,000 titles available in this format and we’re curious to see how consumers respond) (WSJ)

- We bet teen girls will be flocking to theaters this weekend to see ‘Twilight’ star Taylor Lautner in the film ‘Abduction’ (about a teenage boy who finds out his parents aren’t really his. You won’t find werewolves and vampires in this flick, but we think it will be popular nonetheless. Speaking of movies, the Children’s Advertising Review Unit is angered

 
 

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Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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