Ypulse Essentials: Blockbuster's Movie Pass, More Nickelodeon Nostalgia, Books On-Demand

Blockbuster is back and ready to battle Netflix and Qwikster (with Blockbuster Movie Pass, a service that lets users stream content and rent movies and games-by-mail. Unlike Netflix which has split into two companies, the Blockbuster Movie Pass will allow viewers to watch content on both mediums through one subscription and for the same price as Netflix. Sounds appealing, especially to Millennials who are likely to want both options without paying two fees. However, we sense a fight as big as Facebook vs Google+ brewing) (TechCrunch)

- In another attempt to cater to nostalgic Millennials (Nickelodeon and retailer Johnny Cupcakes are selling an exclusive line of t-shirts featuring some of Gen Y’s favorite cartoon characters including SpongeBob Squarepants, CatDog, Rugrats, and Ren & Stimpy. We’re not sure if the clothing will be as popular as Nick’s retro programming since wearing animated characters on shirts seems a little childish, but then again, that’s the point of nostalgia, and it’s been working for the network) (Cynopsis)

- It’s a tough time for the book business (but there may be a solution to help bookstores and publishers alike: printing on-demand. Espresso Book Machines enable a book to be printed in a matter of minutes, which means shelves don’t have to be stocked for paperbacks to sell. HarperCollins is making 5,000 titles available in this format and we’re curious to see how consumers respond) (WSJ)

- We bet teen girls will be flocking to theaters this weekend to see ‘Twilight’ star Taylor Lautner in the film ‘Abduction’ (about a teenage boy who finds out his parents aren’t really his. You won’t find werewolves and vampires in this flick, but we think it will be popular nonetheless. Speaking of movies, the Children’s Advertising Review Unit is angered

 
 
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Millennial News Feed

Quote of the Day: “I like shopping at Staples because they have good prices on supplies I need for school [and] electronics or other devices I may need.” –Female, 17, ID

For urban Millennials, getting married doesn’t necessarily mean saying goodbye to roommates. Members of the generation continue to mature into adulthood in an untraditional way, and with rent increasing dramatically, some are choosing living as husband and wife and roomie over a moving to smaller place, or having a longer commute. This acceptance of communal living could be a reflection of the rise of the sharing economy, as it becomes the norm to share everything from rides to the kitchen. (New York Times)

Although most of today’s 18-24-year-olds were still in high school or college during the Great Recession, it’s still affecting their career choices today. A survey from Way to Work found that 70% would prefer a stable job over a job they were passionate about but offered little security, and one third said finding that secure job was their top concern. 34% of Millennials named financial stability as their greatest aspiration. (Forbes)

According to some teens, “MTV is dying.” Hoping to reverse that sentiment, MTV will be introducing eight new series, and has 85 more in development, that are meant to reflect Millennials’ “unbridled optimism.” Upcoming series include a reality show about YouTube star Todrick Hall and a scripted comedy around Vine star Logan Paul—MTV likely has their fingers crossed these social media stars will bring their fans to the network. (Adweek)

YouTube channel AwesomenessTV has successfully hooked hundreds of thousands of young viewers, and now they’re setting their sights on a new audience: Millennial moms. Their new network Awestruck will premiere later this year, offering a wide range of female-centric series, from comedy to drama to talk shows featuring both online stars and Hollywood celebrities. The network hopes that young moms will turn to them as they consume more online video content. (StreamDaily)

What does it take to become “Insta-famous?” Sometimes it just takes being photographed in the right place at the right time. Sixteen-year-old Charlotte D’Alessio amassed tens of thousands of followers in just a few days when a photo of her and her best friend, model Josie Canseco, went viral at Coachella. From there Canseco and D’Alessio appeared on celebrities’ feeds, the Coachella account, and new fans’ Tumblr posts. The girls’ viral status speaks to how quickly notoriety can amass for young consumers in the age or micro-fame. (BuzzFeed)

Want to know Millennials' favorite fast food chain? How often they're dining out? What they order? Our most recent topline and date on 13-32-year-olds gave Gold subscribers the inside scoop on all their food and dining preferences. We deliver in-depth tables and a visual report to them every two weeks, covering another aspect of young consumers' behaviors, beliefs, and more. (Ypulse)

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