Ypulse Essentials: Blockbuster's Movie Pass, More Nickelodeon Nostalgia, Books On-Demand

Blockbuster is back and ready to battle Netflix and Qwikster (with Blockbuster Movie Pass, a service that lets users stream content and rent movies and games-by-mail. Unlike Netflix which has split into two companies, the Blockbuster Movie Pass will allow viewers to watch content on both mediums through one subscription and for the same price as Netflix. Sounds appealing, especially to Millennials who are likely to want both options without paying two fees. However, we sense a fight as big as Facebook vs Google+ brewing) (TechCrunch)

- In another attempt to cater to nostalgic Millennials (Nickelodeon and retailer Johnny Cupcakes are selling an exclusive line of t-shirts featuring some of Gen Y’s favorite cartoon characters including SpongeBob Squarepants, CatDog, Rugrats, and Ren & Stimpy. We’re not sure if the clothing will be as popular as Nick’s retro programming since wearing animated characters on shirts seems a little childish, but then again, that’s the point of nostalgia, and it’s been working for the network) (Cynopsis)

- It’s a tough time for the book business (but there may be a solution to help bookstores and publishers alike: printing on-demand. Espresso Book Machines enable a book to be printed in a matter of minutes, which means shelves don’t have to be stocked for paperbacks to sell. HarperCollins is making 5,000 titles available in this format and we’re curious to see how consumers respond) (WSJ)

- We bet teen girls will be flocking to theaters this weekend to see ‘Twilight’ star Taylor Lautner in the film ‘Abduction’ (about a teenage boy who finds out his parents aren’t really his. You won’t find werewolves and vampires in this flick, but we think it will be popular nonetheless. Speaking of movies, the Children’s Advertising Review Unit is angered

 
 

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Millennial News Feed

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

Forget the ping pong tables and free food, Millennials really want a tech-smart workplace. A new study from Dell and Intel has revealed that 80% of 18-34-year-old workers prefer tech-forward perks like augmented/virtual reality than other low-tech perks at their workplace. They are so driven by digital capabilities that 42% say they wouldn’t hesitate to leave their jobs if the environment wasn’t up to par with what they consider “smart.” About three in five say they expect technology to become advanced enough to longer need face-to-face interactions in the future. (Parent Herald)

Branded content is not only a way to reach the ad-skipping generation, it’s also producing results. A recent Nielsen analysis found that branded content generates 21% more brand recall than a pre-roll ad, and is giving brands a boost in perception: affinity for branded content averages 28% in comparison to 18% for pre-roll, and purchase intent is 14% for branded content compared to 11% for pre-roll. The analysis also found that 40% of consumers say they “probably will” or “definitely will” view branded content on future TV/video episodes. (MediaPost

Victoria’s Secret is making a not-so-subtle play to attract Nike consumers to their brand with Victoria Sport, their new athleisure division. The brand has been slowly shifting its image from sexy to athletic to coincide with Millennials’ preference for “being fit [and] strong,” and buying clothes that reflect that. On the new line’s website, Victoria Secret calls out Nike with a quote from one of their Angels saying, “When I tried these, I threw out all my Nike bras." (Business Insider

“Brand love is alive and well with the Dew nation." After Mountain Dew asked fans to vote on which limited-edition flavor should become a permanent fixture in stores, Baja Blast or Pitch Black, a three-month long voting campaign inspired crazy stunts and drew in nearly 5.8 million votes. To encourage votes, the brand hosted an event inspired by ‘90s favorite GUTS Aggro Crag, and challenged fans on social media to bathe in or dye their hair the color of the beverage they wanted to win. Fans complied, and in the end Pitch Black was the ultimate winner with 50.5% of the votes. (Adweek

Millennial small business owners (SBOs) are “in it for the long haul.” A study from Wells Fargo revealed that 80% of 19-35-year-old SBOs plan to grow their business for many years and eventually pass them along to their children, and nearly 60% say that being passionate about their work is what drove them to start their business, compared to about half of older SBOs. Millennial SBOs are also more willing to put it all on the line: 67% are willing to take financial risks to get them there, while only 54% of older SBOs said the same. (Entrepreneur,The Street

“I like Beyoncé, because she's a force to be reckoned with in most aspects of her life. She shows how to be a strong female.”—Female, 26, CO

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