Ypulse Essentials: Bieber's New Single, Millennials Want To Make Moviegoing More Social, Kids' TV

After a long wait, Bieber’s new single ‘Boyfriend’ is here (and we like the more mature sound that has been compared to Justin Timberlake. Sure, the lyrics are a little cheesy and will probably make tween girls swoon, but the song is more sophisticated than his past singles, which will make it appealing to older audiences as well, making it sure to reach #1 on the charts in no time. Oh, and there’s a cameo from “Shawty Mane,” Bieber’s rap alter-ego) (USA Today) (MTV)

- Using your phone while at the movies usually elicits lots of scorns and “shhhs” but if it were up to Millennials (texting, tweeting, and checking Facebook would be tolerable at theaters. Engaging with social media and entertainment simultaneously is important to them — after all, that’s what they do when watching TV — so it makes sense that the majority of 18-34 year olds would like to use their phones for similar purposes while at the movies. In fact, they think it would enhance their experience, which makes us wonder if theaters might actually allow this) (Fandango, thanks to Derek Baird for the tip)

- Disney just launched Disney Junior, a channel for preschoolers (that will eventually replace Soapnet. This marks a big change for ABC as it steps away from soap operas and focuses more on 2-7 year olds, who will have their own 24-hour network, a lot like Nickelodeon’s Nick Jr. In other children’s TV news, check out some of the top cartoons that are sure to reach SpongeBob status) (LA Times) (Adweek)

- The Internet has been buzzing about the ‘Hunger Games’ earning $152.5 million at the box office this weekend (which is the third-highest total ever for opening weekend! But besides that impressive feat, here’s some interesting info about the audience which had a more balanced male-to-female ratio than “Twilight” and…

 
 

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“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”

—Female, 17, CA

“Bored kids” and “desperate parents” are the most likely to love their smart speakers. Nine out of ten children who own one say they enjoy their device, and 57% of all smart speaker owners with children admit entertaining their children was one of the reasons they opted for the purchase. Ypulse found 13-34-year-olds consider Amazon Alexa one of the “coolest tech products” so it’s no surprise smart speaker owners love their devices: 65% “would not want to go back to their lives before getting one,” 42% consider it an everyday “essential,” and over half of parents plan to purchase another. (Fast Company)

Plastic surgery is reportedly having a moment with Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery, of the over one-third of men who are “extremely likely” to consider cosmetic procedures, 58% are 25-34-years-old and 34% are 18-24-years-old. Some reasons they’re willing to go under the knife (or needle)? To boost their self-confidence, to appear less tired or stressed, and to stay competitive in their careers. Experts say social media and the self-care trend is making men more appearance-conscious. (Bloomberg)

Reading Rainbow is back and it’s all grown-up, just like its fans. The well-loved show's host, LeVar Burton, is picking up a book and laying down a podcast for his Millennial fans. He’ll be reading selected works of fiction and breaking down the themes just like in the old days, but he’s also adding a little something extra: his personal take on the tale. The only thing missing from the original PBS Kid’s show? The coveted chance to get on screen and read a review from your favorite story.

(Huffington Post)

Gen Z is thinking finances-first when making college decisions. Almost 80% consider the cost of an institution in their decision of where to attend, which makes sense considering over one in three are planning to pay for part or all their expenses. Avoiding the student loan debt that most Millennials know all too well is a key component of their finance-savvy thinking: 69% of teens are concerned about taking on loans, and the number of teens who plan to borrow has dropped 10% since 2016. (CSF)

Leisure and hospitality are the “hottest” jobs for teens this summer. A full 41% of teens went into leisure and hospitality last year, nearly double those that landed a wholesale and retail gig. Education and health services rounded out the top three, with all other industries claiming 5% or less of the summer teen workforce. When Ypulse asked teens where they’re planning to work this summer, restaurants and fast food jobs combined would land the top spot on the list. (Markets Insider)

“Everybody loves Drake. People that claim to not like Drake don't know themselves well enough.”

—Female, 21, CA

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