Ypulse Essentials: Bieber's New Single, Millennials Want To Make Moviegoing More Social, Kids' TV

After a long wait, Bieber’s new single ‘Boyfriend’ is here (and we like the more mature sound that has been compared to Justin Timberlake. Sure, the lyrics are a little cheesy and will probably make tween girls swoon, but the song is more sophisticated than his past singles, which will make it appealing to older audiences as well, making it sure to reach #1 on the charts in no time. Oh, and there’s a cameo from “Shawty Mane,” Bieber’s rap alter-ego) (USA Today) (MTV)

- Using your phone while at the movies usually elicits lots of scorns and “shhhs” but if it were up to Millennials (texting, tweeting, and checking Facebook would be tolerable at theaters. Engaging with social media and entertainment simultaneously is important to them — after all, that’s what they do when watching TV — so it makes sense that the majority of 18-34 year olds would like to use their phones for similar purposes while at the movies. In fact, they think it would enhance their experience, which makes us wonder if theaters might actually allow this) (Fandango, thanks to Derek Baird for the tip)

- Disney just launched Disney Junior, a channel for preschoolers (that will eventually replace Soapnet. This marks a big change for ABC as it steps away from soap operas and focuses more on 2-7 year olds, who will have their own 24-hour network, a lot like Nickelodeon’s Nick Jr. In other children’s TV news, check out some of the top cartoons that are sure to reach SpongeBob status) (LA Times) (Adweek)

- The Internet has been buzzing about the ‘Hunger Games’ earning $152.5 million at the box office this weekend (which is the third-highest total ever for opening weekend! But besides that impressive feat, here’s some interesting info about the audience which had a more balanced male-to-female ratio than “Twilight” and…

 
 

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Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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