Ypulse Essentials: Bieber Bashes U.S., 'Glee' To Sing Original Songs, McSweeney's New Children's Imprint

Rolling Stone BieberWill Rolling Stone’s interview with Justin Bieber (tarnish the pristine image of the pop idol? In the article, due out Feb 18, he disses the U.S. and gives his opinions on politics, fame, abstinence, and abortion, among other topics. After a disappointing Grammys, his album sales are up, and his nail polish line has sold 1 million bottles) (MTV) (Time)

- The cast of ‘Glee’ (continues on its path to becoming a legitimate music group, with plans for an original song in an episode this season, and a whole episode devoted to original songs next season. PSFK notes that when Fox airs “Glee,” Twitter traffic goes up by a factor of 30) (Billboard)

- A new children’s imprint (McSweeney’s McMullens will release 10 children’s books this year, beginning in May) (GalleyCat)

- Calorie counts (don’t influence kids menu choices at fast food restaurants, according to a recent study) (ABC News)

- An ‘undiscovered’ band (will get their “picture on the cover of the Rolling Stone” as part of a contest organized by the magazine, AOLMusic, and Atlantic Records. For the first time ever, readers will choose the featured band. Mashable profiles My Major Company, a startup that hopes to launch the careers of unknown bands through fan funding. With so many industry outsiders gaining more attention, perhaps we’ll have many more “Never Heard Of It” Grammy awards shows in the future) (NY Times, reg required) (New York Magazine)

- Clearasil and MTV (join for a PSA to help teens “Make the Clear Choice” about drugs, alcohol, sex, self-esteem, and other issues. The spots will feature MTV correspondent Suchin Pak and will encourage viewers to visit MTV’s new site, MTV ACT, where they can get involved. Clearasil is also back to advertising with “Skins” after a one week hiatus) (PR Newswire) (Broadcasting & Cable)

- No…


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Millennial News Feed

Quote of the Day: "For Halloween, I want to be either Tanisha from Bad Girls Club or Tyra Banks yelling at Tiffany on America's Next Top Model.”—Female, 21, KS

Grocers are struggling to get Millennials down their aisles. Federal data is showing that 25-34-year-olds spent an average of $3,539 on groceries over the last year, “about $1,000 less in inflation-adjusted dollars than people that age spent in 1990.” These younger consumers are visiting supermarkets less frequently, perhaps thanks to the rise of online grocery services like AmazonFresh and the expansion of food offerings from retailers like Walmart. The financial crisis and Millennials’ delay in starting families are also being blamed. (The Wall Street Journal

Pokémon Go has opened a whole new world for kids’ brands looking to join the AR space. The app is credited for bringing augmented reality to the masses, but those in the interactive kids’ product field see Pokémon as just “a teaser” for what’s to come. “Smart” AR characters that react to their surroundings, AR children’s books and games, and educational tools. Content and monetization are the main focus of the industry, but the CEO of Legacy Games predicts, “You will see AR experiences when you go to Disneyland...You will see it implemented in amusement parks, museums and more.” (kidscreen)

Cap’n Crunch is going all in on targeting Millennial men. After gaining insight that young males are “some of [Cap’n Crunch’s] most prevalent consumers, who really love the brand and really love to talk about their love of it," Quaker Oats has launched in-person experiences, designer apparel and accessories, and limited-edition sneakers all geared towards the group. Their recent Funny or Die sponsored series The Earliest Show, featuring Millennial comedian Ben Schwartz, used the insight that Millennial males enjoy the cereal as a late night snack as a launching point. (Fast Company)

Technology may be a deal breaker for Millennials in the workplace. A new study from Dell and Intel revealed that 42% of 18-34-year-olds would quit a job with substandard tech and 82% say workplace tech is a factor when considering accepting a new job, compared to 25% and 67% of employees 35-years-old or older respectively. About four in five Millennials say technology makes it easier to perform at work, 73% are excited for more advanced levels of virtual sharing, 70% for smart offices, and 67% for VR/AR. (Gigaom

Millennial couples are more likely to fight about money than Xers or Boomers—but that’s not a bad thing. According to Chase, 75% of 18-34-year-olds say they have fought with a partner about finances in the last six months, compared to 72% of Xers, and 62% of Boomers. Of course, younger couples’ comparatively more stressful financial situations are part of their strife, but they are also more likely to talk about finances than older couples—which experts say is actually better in the long run. (CNBC

Quote of the Day: “For Halloween, I’m dressing as Angelica from Hamilton (dress in period clothing and write unsatisfied across my chest).”—Female, 26, MA

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