Ypulse Essentials: Bieber Bashes U.S., 'Glee' To Sing Original Songs, McSweeney's New Children's Imprint

Rolling Stone BieberWill Rolling Stone’s interview with Justin Bieber (tarnish the pristine image of the pop idol? In the article, due out Feb 18, he disses the U.S. and gives his opinions on politics, fame, abstinence, and abortion, among other topics. After a disappointing Grammys, his album sales are up, and his nail polish line has sold 1 million bottles) (MTV) (Time)

- The cast of ‘Glee’ (continues on its path to becoming a legitimate music group, with plans for an original song in an episode this season, and a whole episode devoted to original songs next season. PSFK notes that when Fox airs “Glee,” Twitter traffic goes up by a factor of 30) (Billboard)

- A new children’s imprint (McSweeney’s McMullens will release 10 children’s books this year, beginning in May) (GalleyCat)

- Calorie counts (don’t influence kids menu choices at fast food restaurants, according to a recent study) (ABC News)

- An ‘undiscovered’ band (will get their “picture on the cover of the Rolling Stone” as part of a contest organized by the magazine, AOLMusic, and Atlantic Records. For the first time ever, readers will choose the featured band. Mashable profiles My Major Company, a startup that hopes to launch the careers of unknown bands through fan funding. With so many industry outsiders gaining more attention, perhaps we’ll have many more “Never Heard Of It” Grammy awards shows in the future) (NY Times, reg required) (New York Magazine)

- Clearasil and MTV (join for a PSA to help teens “Make the Clear Choice” about drugs, alcohol, sex, self-esteem, and other issues. The spots will feature MTV correspondent Suchin Pak and will encourage viewers to visit MTV’s new site, MTV ACT, where they can get involved. Clearasil is also back to advertising with “Skins” after a one week hiatus) (PR Newswire) (Broadcasting & Cable)

- No…

 
 

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Millennial News Feed

Quote of the Day: “I really want to visit Tokyo, Japan to see the culture behind the growth of video games, and to eat the food.”—Male, 29, MA

Millennials are ruling music streaming when compared to Gen X and Boomers. A new survey by U.K. streaming service Electric Jukebox shows that 16% of 14-34-year-olds have active subscriptions, compared to 6% of 35-55-year-olds, and 3% of 55 and older. Although they have far more time and spending power, streaming services may currently be too complex for older consumers. In fact, 40% of young Gen X, 42% of old Gen X, and 49% of Boomers choose CDs and radio as the easier option over streaming, while almost half of 18-24-year-olds chose streaming over radio and CDs. (Music Ally

A mom of two has gone viral for her happy Chewbacca video, which has become Facebook Live’s most-watched clip ever. Last week, Candace Payne utilized the platform’s new live feature to show off her latest purchase from Kohl’s: a Star WarsChewbacca mask. Her enthusiasm and infectious laugh generated about 101 million views and got the retailer’s attention. Kohl’s teamed up with social agency Huge to deliver piles of Star Wars toys and $2,500 in Kohl’s gift cards to the micro-famous mom as thanks for her loyalty. (Adweek

In an effort to attract Millennial investors, Starbucks has issued a $500 million U.S. corporate bond for sustainable projects. The sustainability bond is the first for the coffee brand, and will go towards supporting programs for farmers in coffee-growing regions. Last year, Starbucks promised to plant up to one million trees for every coffee bag purchased, which drew in a new group of socially conscious investors. Their latest strategy will continue to strengthen their bond with 18-24-year-olds consumers, who account for 40% of the company’s sales. According to Accenture, Millennials will accumulate some $30 trillion from the generations before them, making them a target market for investors. (Fortune

What’s the secret to beauty box subscriptions’ success? Millennials. Services like Birchbox and GLOSSYBOX have resonated with curious young consumers who are looking for new beauty products and “love the idea of self-indulgence.” Subscription brands have attracted Millennials through social media social influencers. Vloggers’ “unboxing videos” pull in a substantial audience, with one such video receiving 100,000 views in a few days. Male-focused subscription boxes like Harry’s and Dollar Shave Club have also found success with Millennial men for their value and convenience. (Mic

The Great Recession may have caused financial instability, but it didn’t stop “foodie” culture. While dining-out expenditures dipped slightly between 2007 to 2008, they quickly rebounded in 2012, even though income levels had not. Although Millennials especially felt the effects of the recession, they have been linked to the “sustainability of the ‘foodie’ ideology.” To get through the financial crises, Millennials opted to consume experiences instead of expensive material goods like houses or cars. As a result, food has become part of the new status symbols and acts as a form of “social currency.” (Eater

Quote of the Day: “The most important part of prom is the honor of being asked by an upperclassmen.”—Male, 15, NY

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