Ypulse Essentials: Bieber Bashes U.S., 'Glee' To Sing Original Songs, McSweeney's New Children's Imprint

Rolling Stone BieberWill Rolling Stone’s interview with Justin Bieber (tarnish the pristine image of the pop idol? In the article, due out Feb 18, he disses the U.S. and gives his opinions on politics, fame, abstinence, and abortion, among other topics. After a disappointing Grammys, his album sales are up, and his nail polish line has sold 1 million bottles) (MTV) (Time)

- The cast of ‘Glee’ (continues on its path to becoming a legitimate music group, with plans for an original song in an episode this season, and a whole episode devoted to original songs next season. PSFK notes that when Fox airs “Glee,” Twitter traffic goes up by a factor of 30) (Billboard)

- A new children’s imprint (McSweeney’s McMullens will release 10 children’s books this year, beginning in May) (GalleyCat)

- Calorie counts (don’t influence kids menu choices at fast food restaurants, according to a recent study) (ABC News)

- An ‘undiscovered’ band (will get their “picture on the cover of the Rolling Stone” as part of a contest organized by the magazine, AOLMusic, and Atlantic Records. For the first time ever, readers will choose the featured band. Mashable profiles My Major Company, a startup that hopes to launch the careers of unknown bands through fan funding. With so many industry outsiders gaining more attention, perhaps we’ll have many more “Never Heard Of It” Grammy awards shows in the future) (NY Times, reg required) (New York Magazine)

- Clearasil and MTV (join for a PSA to help teens “Make the Clear Choice” about drugs, alcohol, sex, self-esteem, and other issues. The spots will feature MTV correspondent Suchin Pak and will encourage viewers to visit MTV’s new site, MTV ACT, where they can get involved. Clearasil is also back to advertising with “Skins” after a one week hiatus) (PR Newswire) (Broadcasting & Cable)

- No…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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