Ypulse Essentials: Apple's New iPad, Generations In The Workplace, Twitter Is Growing Faster Than Facebook

The New iPadWe followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in price to $399, so maybe a few more Millennials will be able to afford the most coveted tech device. And there are also parents who will be donating their old iPads to their kids as they upgrade. Not to be ignored, yesterday Google launched a new platform, Google Play, which brings together all of its media services under one roof — from music to movies to books to apps. Google has had the advantage over Apple in terms of cloud computing, and it’s taking advantage of that allowing users to wirelessly sync their media across multiple devices) (The Verge) (USAToday) (Wired)

- Generations matter in the workplace because different things matter to different age groups (according to Neil Howe and Lifecourse Associates. Millennials want a social workplace, an opportunity to be mentored, a socially-responsible company, and the ability to contribute to the bottom line. Be sure to catch Howe’s keynote presentation at the Millennial Mega Mashup this May!)

- We’re not surprised to hear that Twitter’s membership (is growing more than twice as fast as Facebook’s. Millennials have been flocking to the site, using it to filter their social media interactions. They’re friends with everyone they know on Facebook, but they’re more selective about who they follow on Twitter. Speaking of social media, here are three factors that contribute to a video going viral) (PR Daily) (SocialTimes)

- Now you can be one of People magazine’s most beautiful people (because the magazine is accepting nominations for regular, non-celebrity types aged 20-59. The magazine will…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN

Social image platform Imgur is giving brands another way to reach “the lost boys of the internet.” Their new promoted posts, which can include videos, will be inserted into the content streams of all "Imgurians”—87% of whom identify as “geek” and Millennial. According to the platform, promoted posts shouldn’t be targeted, but instead appear in Imgur’s “single content stream that everyone sees, providing a shared experience that gives [all users] something in common." The ads got a positive response during testing with two-thirds of users giving them an upvote (or a “like”), and according to the site, engagement rates have reached up to 20% so far. (Adweek

Millennials are “leading the charge” in the mobile wallet takeover. According to Bank of America’s July 2016 Consumer Spending Snapshot, mobile wallet transactions are up 267% with 18-34-year-olds, and spending is up 235%. The increasing popularity of the new payment method helps explain why credit card usage is on a decline with consumers between the age of 20-50. The desire to stay within their means is also driving the trend: according to a TD Bank study, one fifth of Millennials say they worry using a credit card will make them acquire debt. (TheStreet

The teen vaping problem might not be what it appears. The U.S. Food and Drug Administration “categorizes vaporizers as ‘Electronic Nicotine Delivery Systems,’” and has been warning about its ability to be a gateway drug as it increases popularity with teens. However, a survey by the University of Michigan has found that two-thirds of middle and high school students are vaping just flavoring like strawberry, bubble gum, or blue razzle berry, about 20% of 10-12 graders have used nicotine, and only 7% of all students have used marijuana oil. (NYMag

They’ve done it again: Millennials are killing bars of soap! Although sales of soap, bath, and shower products saw a 2.7% rise in market growth last year, sales of bar soap fell 2.2% from 2014 to 2015. According to Mintel, 18-24-year-olds and women choosing to get clean with liquid soap are to blame. Traditional soap started to lose its appeal when health authorities began reporting that “germs can grow on bar soap and spread infections,” and now only 33% of 25-34-year-olds believe it is okay to wash their faces with a bar of soap. (CBS News)

Honest Tea is successfully connecting with young moms by getting #RefreshinglyHonest. The brand’s new marketing approach focuses on reaching their audience “on an emotional level” by expressing authentic moments. Working with influencers across social platforms who “naturally like [their] brand,” they’ve been able to achieve a positive social sentiment of 95%. according to Brandwatch. Their Couples Get Refreshingly Honest About How They Met sponsored videos,created with BuzzFeed, have been viewed 1.5 million times. (Digiday)

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

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