Ypulse Essentials: Apple's New iPad, Generations In The Workplace, Twitter Is Growing Faster Than Facebook

The New iPadWe followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in price to $399, so maybe a few more Millennials will be able to afford the most coveted tech device. And there are also parents who will be donating their old iPads to their kids as they upgrade. Not to be ignored, yesterday Google launched a new platform, Google Play, which brings together all of its media services under one roof — from music to movies to books to apps. Google has had the advantage over Apple in terms of cloud computing, and it’s taking advantage of that allowing users to wirelessly sync their media across multiple devices) (The Verge) (USAToday) (Wired)

- Generations matter in the workplace because different things matter to different age groups (according to Neil Howe and Lifecourse Associates. Millennials want a social workplace, an opportunity to be mentored, a socially-responsible company, and the ability to contribute to the bottom line. Be sure to catch Howe’s keynote presentation at the Millennial Mega Mashup this May!)

- We’re not surprised to hear that Twitter’s membership (is growing more than twice as fast as Facebook’s. Millennials have been flocking to the site, using it to filter their social media interactions. They’re friends with everyone they know on Facebook, but they’re more selective about who they follow on Twitter. Speaking of social media, here are three factors that contribute to a video going viral) (PR Daily) (SocialTimes)

- Now you can be one of People magazine’s most beautiful people (because the magazine is accepting nominations for regular, non-celebrity types aged 20-59. The magazine will…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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