Ypulse Essentials: Apple's New iPad, Generations In The Workplace, Twitter Is Growing Faster Than Facebook

The New iPadWe followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in price to $399, so maybe a few more Millennials will be able to afford the most coveted tech device. And there are also parents who will be donating their old iPads to their kids as they upgrade. Not to be ignored, yesterday Google launched a new platform, Google Play, which brings together all of its media services under one roof — from music to movies to books to apps. Google has had the advantage over Apple in terms of cloud computing, and it’s taking advantage of that allowing users to wirelessly sync their media across multiple devices) (The Verge) (USAToday) (Wired)

- Generations matter in the workplace because different things matter to different age groups (according to Neil Howe and Lifecourse Associates. Millennials want a social workplace, an opportunity to be mentored, a socially-responsible company, and the ability to contribute to the bottom line. Be sure to catch Howe’s keynote presentation at the Millennial Mega Mashup this May!)

- We’re not surprised to hear that Twitter’s membership (is growing more than twice as fast as Facebook’s. Millennials have been flocking to the site, using it to filter their social media interactions. They’re friends with everyone they know on Facebook, but they’re more selective about who they follow on Twitter. Speaking of social media, here are three factors that contribute to a video going viral) (PR Daily) (SocialTimes)

- Now you can be one of People magazine’s most beautiful people (because the magazine is accepting nominations for regular, non-celebrity types aged 20-59. The magazine will…

 
 
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Millennial News Feed

Quote of the Day: “I like going to eat out because I like supporting local businesses.” –Female, 31, WA

Millennials are foodies, but brands might be missing the opportunity to target their plate obsessions. Only 11% of 18-29-year-olds feel like food advertising is aimed at them, according to a recent survey in the UK. If brands want to change that number, they’ll likely have to take a different approach: 47% of this age group uses social media for recipe inspiration (#foodporn) and they reportedly share pictures of food around three times a week. Ypulse’s own research has also found they are adventurous eaters, with 89% of 13-32-year-olds open to trying new foods. (Marketing Magazine)

Should students be learning while standing? Standing desks are becoming more common in the workplace, and now an elementary school in California is swapping out traditional desks for standing desks after the founders of San Francisco CrossFit discovered their own children were sitting for up to six hours a day. Studies have shown that using standing desks correlates with increases in both concentration and daily calories burned, and could dramatically help in the battle against childhood obesity. (Fast Company)

A new kind of hotel is attracting young consumers in droves by going minimalist and offering more affordable, interesting places to stay. These “select service” hotels are the fastest growing segment of the industry and big brands’ answer to Airbnb. The hotels accommodate Millennials’ travel preferences by cutting out amenities like room service, offering more social spaces, and incorporating local elements in food and design. (BuzzFeed)

Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ

The story of a 5-year-old’s transition from girl to boy has gone viral, sparking conversation around transgender children. The segment, “Jacob’s Journey,” has been viewed over 11 million times on the show’s Facebook page, and is a piece of NBCNightly News’ six part series examining how families raise transgender kids. Jacob Lemay was born female, but his family has embraced his male identification, saying, “He's a different person, he's becoming himself." (Business Insider)

By searching Ypulse.com, you can quickly find the Millennial and teen stats you need to get you up to speed on young consumers. Silver and Gold subscribers have access to thousands of insight articles, curated up-to-date Millennial news items, a live mobile and social Q&A network, and thousands of statistics of Millennials drawn from our monthly national survey of 13-32-year-olds. Your search can begin and end with us. (Ypulse)

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