Ypulse Essentials: Apple's New iPad, Generations In The Workplace, Twitter Is Growing Faster Than Facebook

The New iPadWe followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in price to $399, so maybe a few more Millennials will be able to afford the most coveted tech device. And there are also parents who will be donating their old iPads to their kids as they upgrade. Not to be ignored, yesterday Google launched a new platform, Google Play, which brings together all of its media services under one roof — from music to movies to books to apps. Google has had the advantage over Apple in terms of cloud computing, and it’s taking advantage of that allowing users to wirelessly sync their media across multiple devices) (The Verge) (USAToday) (Wired)

- Generations matter in the workplace because different things matter to different age groups (according to Neil Howe and Lifecourse Associates. Millennials want a social workplace, an opportunity to be mentored, a socially-responsible company, and the ability to contribute to the bottom line. Be sure to catch Howe’s keynote presentation at the Millennial Mega Mashup this May!)

- We’re not surprised to hear that Twitter’s membership (is growing more than twice as fast as Facebook’s. Millennials have been flocking to the site, using it to filter their social media interactions. They’re friends with everyone they know on Facebook, but they’re more selective about who they follow on Twitter. Speaking of social media, here are three factors that contribute to a video going viral) (PR Daily) (SocialTimes)

- Now you can be one of People magazine’s most beautiful people (because the magazine is accepting nominations for regular, non-celebrity types aged 20-59. The magazine will…

 
 

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Millennial News Feed

Quote of the Day: “I really want to visit Tokyo, Japan to see the culture behind the growth of video games, and to eat the food.”—Male, 29, MA

Millennials are ruling music streaming when compared to Gen X and Boomers. A new survey by U.K. streaming service Electric Jukebox shows that 16% of 14-34-year-olds have active subscriptions, compared to 6% of 35-55-year-olds, and 3% of 55 and older. Although they have far more time and spending power, streaming services may currently be too complex for older consumers. In fact, 40% of young Gen X, 42% of old Gen X, and 49% of Boomers choose CDs and radio as the easier option over streaming, while almost half of 18-24-year-olds chose streaming over radio and CDs. (Music Ally

A mom of two has gone viral for her happy Chewbacca video, which has become Facebook Live’s most-watched clip ever. Last week, Candace Payne utilized the platform’s new live feature to show off her latest purchase from Kohl’s: a Star WarsChewbacca mask. Her enthusiasm and infectious laugh generated about 101 million views and got the retailer’s attention. Kohl’s teamed up with social agency Huge to deliver piles of Star Wars toys and $2,500 in Kohl’s gift cards to the micro-famous mom as thanks for her loyalty. (Adweek

In an effort to attract Millennial investors, Starbucks has issued a $500 million U.S. corporate bond for sustainable projects. The sustainability bond is the first for the coffee brand, and will go towards supporting programs for farmers in coffee-growing regions. Last year, Starbucks promised to plant up to one million trees for every coffee bag purchased, which drew in a new group of socially conscious investors. Their latest strategy will continue to strengthen their bond with 18-24-year-olds consumers, who account for 40% of the company’s sales. According to Accenture, Millennials will accumulate some $30 trillion from the generations before them, making them a target market for investors. (Fortune

What’s the secret to beauty box subscriptions’ success? Millennials. Services like Birchbox and GLOSSYBOX have resonated with curious young consumers who are looking for new beauty products and “love the idea of self-indulgence.” Subscription brands have attracted Millennials through social media social influencers. Vloggers’ “unboxing videos” pull in a substantial audience, with one such video receiving 100,000 views in a few days. Male-focused subscription boxes like Harry’s and Dollar Shave Club have also found success with Millennial men for their value and convenience. (Mic

The Great Recession may have caused financial instability, but it didn’t stop “foodie” culture. While dining-out expenditures dipped slightly between 2007 to 2008, they quickly rebounded in 2012, even though income levels had not. Although Millennials especially felt the effects of the recession, they have been linked to the “sustainability of the ‘foodie’ ideology.” To get through the financial crises, Millennials opted to consume experiences instead of expensive material goods like houses or cars. As a result, food has become part of the new status symbols and acts as a form of “social currency.” (Eater

Quote of the Day: “The most important part of prom is the honor of being asked by an upperclassmen.”—Male, 15, NY

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