Ypulse Essentials: Amazon's Kindle Fire, Music's Hottest Acts Under 21, Dove's DJs Target Young Women

Kindle FireAmazon’s new Kindle Fire looks sleek and cool (and at a mere $199 complete with Amazon’s Cloud storage (!), it bests Barnes & Noble’s Nook Color in cost and competes on functionality. We agree that it’s no iPad killer, however, because of its mere 8GB of memory and lack of 3G. But we wonder how long it will take Android hackers to jailbreak the device of it’s native software to turn it into a fully customizable Android tablet, as has happened with the Nook Color. The Fire wasn’t the only new Kindle revealed today. The standard Kindle has been redesigned and got a new low price tag of $79, and two new touchscreen Kindles hit the market for $99 and $149, with and without 3G, respectively) (Cnet) (Ars Technica) (Amazon)

- Billboard’s annual list of music’s hottest minors, aka top acts under age 21 (includes many of the usual suspects, topped off by Justin Bieber — no surprise there. Five of the acts on the list are Disney stars, from Miley Cyrus to Selena Gomez, and many of the others got their break on reality shows like “American Idol” — we’re looking at you, Scotty McCreery. We were excited to see Mindless Behavior on the list after they won our hearts performing at this year’s Youth Mega Mashup!)

- We dig Dove’s new ‘Fresh Spin’ campaign (featuring three hip young women DJs to grab the attention of women aged 18-34. Dove hooked up with MTV for the campaign, promoting it at the recent MTV Video Music Music Awards and adding fun video content to dove.mtv.com. Deodorant never seemed so cool) (NYTimes)

- With the current state of employment in America, many Gen Yers (are freelancing, working independently, and starting their own businesses. And for those who don’t enjoy working from home, there’s a variety of share office space options to get the collegial spirit of a regular…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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