Ypulse Essentials: Amazon's Kindle Fire, Music's Hottest Acts Under 21, Dove's DJs Target Young Women

Kindle FireAmazon’s new Kindle Fire looks sleek and cool (and at a mere $199 complete with Amazon’s Cloud storage (!), it bests Barnes & Noble’s Nook Color in cost and competes on functionality. We agree that it’s no iPad killer, however, because of its mere 8GB of memory and lack of 3G. But we wonder how long it will take Android hackers to jailbreak the device of it’s native software to turn it into a fully customizable Android tablet, as has happened with the Nook Color. The Fire wasn’t the only new Kindle revealed today. The standard Kindle has been redesigned and got a new low price tag of $79, and two new touchscreen Kindles hit the market for $99 and $149, with and without 3G, respectively) (Cnet) (Ars Technica) (Amazon)

- Billboard’s annual list of music’s hottest minors, aka top acts under age 21 (includes many of the usual suspects, topped off by Justin Bieber — no surprise there. Five of the acts on the list are Disney stars, from Miley Cyrus to Selena Gomez, and many of the others got their break on reality shows like “American Idol” — we’re looking at you, Scotty McCreery. We were excited to see Mindless Behavior on the list after they won our hearts performing at this year’s Youth Mega Mashup!)

- We dig Dove’s new ‘Fresh Spin’ campaign (featuring three hip young women DJs to grab the attention of women aged 18-34. Dove hooked up with MTV for the campaign, promoting it at the recent MTV Video Music Music Awards and adding fun video content to dove.mtv.com. Deodorant never seemed so cool) (NYTimes)

- With the current state of employment in America, many Gen Yers (are freelancing, working independently, and starting their own businesses. And for those who don’t enjoy working from home, there’s a variety of share office space options to get the collegial spirit of a regular…

 
 

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Millennial News Feed

Quote of the Day:  “Young and Hungry are short 30 minute shows, so I can watch it on my lunch breaks at work. I like the humor and the characters. The story line is easy to follow. It's an easy show to binge watch.”—Female, 20, WS

Following Gatorade’s lead, Under Armour has added their own sponsored game to Snapchat. By swiping up on the brand’s 10-second ad, users can play “It Comes From Below,” an “endless runner” game featuring NFL star Cam Newton dodging obstacles like trees and wolves. The game also allows players to snap and send their scores to friends, along with a prompt to play themselves. Under Armour hopes to reach the 14-22-year-old high school and college athletes using the platform. (Adweek)

Coach is scrapping its mobile app to focus on chat instead. Deeming the app “no longer viable,” the luxury brand is shifting from convincing young consumers to come to their platform to going to where they already are, as part of their “ongoing comeback plan.” The new interactive Coachmoji iMessage keyboard can be used to create sharable mood boards depicting themes from their Spring 2017 collection. In the two weeks since the keyboard’s launch, daily engagement has reportedly already surpassed their former app. (Glossy)

The Obama administration is trying new and aggressive approaches to get young adults to sign up for health insurance. Less than 30% of the 13 million people who have signed up for coverage under the Affordable Care Act so far have been 18-34-year-olds—a group critical to the law’s success. To reach uninsured under-35-year-olds, the administration plans to advertise on video platform Twitch, and social networks like Facebook, Snapchat, and Tumblr. The campaign will revolve around the hashtag #HeavyAdulting and focus on medical issues most relevant to the group, like reproductive health. (The Wall Street Journal)

Family-friendly brands are creating content for Mattel’s updated View-Master toy. The Littlstar Family app—which can be uploaded on to an Apple or Android and then used along with Mattel’s virtual reality and 360-degree capable View-Master—will feature an extensive library of content from National Geographic, Disney, Bento Box Entertainment and Discovery Channel. Focused on immersive, Mattel also plans to launch a VR Batman experience for the toy this fall(Kidscreen

General Motors is going after experience-hungry young consumers who would rather share a car than own one. Their new start-up brand Maven offers a car sharing service that can paid for by the hour or day (no membership fee) and will be “rolling out city-by-city.” To market the new service, the brand sought out “local experts and connoisseurs” to tell stories that will “bring new cities to life.” An additional Maven service that will offer rides to airports will also be launched soon. (Ad Age)  

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

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