Ypulse Essentials: Amazon's Kindle Fire, Music's Hottest Acts Under 21, Dove's DJs Target Young Women

Kindle FireAmazon’s new Kindle Fire looks sleek and cool (and at a mere $199 complete with Amazon’s Cloud storage (!), it bests Barnes & Noble’s Nook Color in cost and competes on functionality. We agree that it’s no iPad killer, however, because of its mere 8GB of memory and lack of 3G. But we wonder how long it will take Android hackers to jailbreak the device of it’s native software to turn it into a fully customizable Android tablet, as has happened with the Nook Color. The Fire wasn’t the only new Kindle revealed today. The standard Kindle has been redesigned and got a new low price tag of $79, and two new touchscreen Kindles hit the market for $99 and $149, with and without 3G, respectively) (Cnet) (Ars Technica) (Amazon)

- Billboard’s annual list of music’s hottest minors, aka top acts under age 21 (includes many of the usual suspects, topped off by Justin Bieber — no surprise there. Five of the acts on the list are Disney stars, from Miley Cyrus to Selena Gomez, and many of the others got their break on reality shows like “American Idol” — we’re looking at you, Scotty McCreery. We were excited to see Mindless Behavior on the list after they won our hearts performing at this year’s Youth Mega Mashup!)

- We dig Dove’s new ‘Fresh Spin’ campaign (featuring three hip young women DJs to grab the attention of women aged 18-34. Dove hooked up with MTV for the campaign, promoting it at the recent MTV Video Music Music Awards and adding fun video content to dove.mtv.com. Deodorant never seemed so cool) (NYTimes)

- With the current state of employment in America, many Gen Yers (are freelancing, working independently, and starting their own businesses. And for those who don’t enjoy working from home, there’s a variety of share office space options to get the collegial spirit of a regular…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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