Ypulse Essentials: Amazon's Kindle Fire, Music's Hottest Acts Under 21, Dove's DJs Target Young Women

Kindle FireAmazon’s new Kindle Fire looks sleek and cool (and at a mere $199 complete with Amazon’s Cloud storage (!), it bests Barnes & Noble’s Nook Color in cost and competes on functionality. We agree that it’s no iPad killer, however, because of its mere 8GB of memory and lack of 3G. But we wonder how long it will take Android hackers to jailbreak the device of it’s native software to turn it into a fully customizable Android tablet, as has happened with the Nook Color. The Fire wasn’t the only new Kindle revealed today. The standard Kindle has been redesigned and got a new low price tag of $79, and two new touchscreen Kindles hit the market for $99 and $149, with and without 3G, respectively) (Cnet) (Ars Technica) (Amazon)

- Billboard’s annual list of music’s hottest minors, aka top acts under age 21 (includes many of the usual suspects, topped off by Justin Bieber — no surprise there. Five of the acts on the list are Disney stars, from Miley Cyrus to Selena Gomez, and many of the others got their break on reality shows like “American Idol” — we’re looking at you, Scotty McCreery. We were excited to see Mindless Behavior on the list after they won our hearts performing at this year’s Youth Mega Mashup!)

- We dig Dove’s new ‘Fresh Spin’ campaign (featuring three hip young women DJs to grab the attention of women aged 18-34. Dove hooked up with MTV for the campaign, promoting it at the recent MTV Video Music Music Awards and adding fun video content to dove.mtv.com. Deodorant never seemed so cool) (NYTimes)

- With the current state of employment in America, many Gen Yers (are freelancing, working independently, and starting their own businesses. And for those who don’t enjoy working from home, there’s a variety of share office space options to get the collegial spirit of a regular…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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