Ypulse Essentials: Amazon's Kindle Fire, Music's Hottest Acts Under 21, Dove's DJs Target Young Women

Kindle FireAmazon’s new Kindle Fire looks sleek and cool (and at a mere $199 complete with Amazon’s Cloud storage (!), it bests Barnes & Noble’s Nook Color in cost and competes on functionality. We agree that it’s no iPad killer, however, because of its mere 8GB of memory and lack of 3G. But we wonder how long it will take Android hackers to jailbreak the device of it’s native software to turn it into a fully customizable Android tablet, as has happened with the Nook Color. The Fire wasn’t the only new Kindle revealed today. The standard Kindle has been redesigned and got a new low price tag of $79, and two new touchscreen Kindles hit the market for $99 and $149, with and without 3G, respectively) (Cnet) (Ars Technica) (Amazon)

- Billboard’s annual list of music’s hottest minors, aka top acts under age 21 (includes many of the usual suspects, topped off by Justin Bieber — no surprise there. Five of the acts on the list are Disney stars, from Miley Cyrus to Selena Gomez, and many of the others got their break on reality shows like “American Idol” — we’re looking at you, Scotty McCreery. We were excited to see Mindless Behavior on the list after they won our hearts performing at this year’s Youth Mega Mashup!)

- We dig Dove’s new ‘Fresh Spin’ campaign (featuring three hip young women DJs to grab the attention of women aged 18-34. Dove hooked up with MTV for the campaign, promoting it at the recent MTV Video Music Music Awards and adding fun video content to dove.mtv.com. Deodorant never seemed so cool) (NYTimes)

- With the current state of employment in America, many Gen Yers (are freelancing, working independently, and starting their own businesses. And for those who don’t enjoy working from home, there’s a variety of share office space options to get the collegial spirit of a regular…

 
 

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Millennial News Feed

Quote of the Day: “Music plays a very important part in my life, especially since Beyoncé is my favorite artist. Her music helps me get through things.” –Male, 14, IL 

Millennials’ wanderlust is no secret, and Ypulse’s May monthly survey found that 72% of 13-32-year-olds are interested in travel. How they travel may be different from previous generations though. A study by Marriott Rewards Credit Card found that 84% of 18-34-year-olds would travel to participate in volunteer activities, compared to 68% of Xers and 51% of Boomers. Younger travelers are also more likely to seek out adventurous activities, and cultural hot spots. (Business Wire)

Short-form video has become more important than ever, and “YouTube alone” may not be enough to capture Millennial and teens’ attention. Short content like six-second Vine videos appeal to young consumers who are overwhelmed with content options, and want to easily share what they see. Brands that create “succinct, punchy, and memorable” clips can stand out—4% of the top 100 tracked Vine videos is already branded content. (Marketing Magazine)

Taco Bell and Pizza Hut are going “natural” to appeal to health-conscious young consumers. The chains have announced that they’ll be eliminating artificial colors and chemical ingredients from menus in the coming months, including dyes and high fructose corn syrup. The move continues the trend of big food brands incorporating fresher and less processed ingredients, and attempting to appeal to Millennials’ dining preferences. (Mashable)

It’s graduation season, which means that thousands of diploma-toting Millennials will be coming face to face with their student loan debt. Earnest is a startup that wants to help them deal with it, and navigate a system that “isn’t built right.” The site helps members to refinance and manage all of their loans to reduce their payments and create a payment schedule in just a few clicks. (Fast Company)

Minecraft has become wildly popular with young consumers, so it only makes sense that other brands would want a piece of their virtual building action. Lego may be building a Minecraft rival, called “Lego Worlds” where players can create and explore a digital universe made, we would assume, with Legos. Speculation is that more information about the project, which has only been spotted on current Lego instructions, could come out at next month’s E3 conference. (The Next Web)

Are Millennials and teens watching more streaming than cable? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-olds nationwide. Our Silver and Gold subscribers get access to regularly updated charts following their media consumption. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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